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Product Leadership Pathways to Profitable Innovation

Product Leadership Pathways to Profitable Innovation
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作者:
出版社: Perseus
2005-01
ISBN: 9780465014330
定价: 218.00
装帧: 其他
开本: 其他
页数: 304页
分类: 外文古旧书>英文书>艺术
  • As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert o
  • 内容简介:
    As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert o
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