Fast Second：How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Fast Second：How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

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作者: Constantinos C. Markides , Paul A. Geroski

出版社: Jossey-Bass

出版时间: 2004-10

ISBN: 9780787971540

装帧: 精装

开本: 其他

页数: 208页

分类: 外文古旧书>英文书>经济

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Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts
内容简介:
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts

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