KFC in China：Secret Recipe for Success

作者: Warren Liu （沃伦·刘）著

出版社: Wiley

出版时间: 2008-09

版次: 1

ISBN: 9780470823842

定价: 244.20

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 204页

正文语种: 英语

分类: 外文古旧书>英文书>管理

16人买过

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

　　《肯德基在中国：成功秘诀》分析了肯德基在短短二十年内就在中国快餐业取得领先地位的成功秘诀。此书着重分析肯德基的竞争优势以及商业策略。正是一致的商业策略的成功执行，使肯德基在增长，盈利，市场份额以及品牌认知等多方面都在中国市场取得了令人惊奇的成绩。 Warren Liu has translated his extensive business experience in China and a passion for teaching into lecturing at select IMBA programs within Greater China. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China; China’s business, cultural, social, historic and political context; China’s economic reform and its domestic, regional and global impact; and the contrasts between Chinese and Western values and business practices. In addition to teaching, lecturing and social work focused on education, his recent professional pursuits include hands-on, general management experience in industries as diverse as internet, restaurant service, financial service, general manufacturing and supply chain logistics, all within Greater China. Acknowledgments PrologueChapter1：KFC—APioneerinChina
Chapter2：AssembleandRetaintheMostQualifiedTeam
Chapter3：BusinessStrategy
Chapter4：LocalPartnership，GovernmentRelations，andCrisisManagementChapter5：ProducthndMarketing
Chapter6：SupplyChain
Chapter7：RealEstateDevelopment
Chapter8：OperationalExcellence
Chapter9：LocalizationandGlobalization
Chapter10：HeadquartersSupport
Chapter11：LeadershipwithChineseCharacteristics
Chapter12：PastandFuture
内容简介:
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

　　《肯德基在中国：成功秘诀》分析了肯德基在短短二十年内就在中国快餐业取得领先地位的成功秘诀。此书着重分析肯德基的竞争优势以及商业策略。正是一致的商业策略的成功执行，使肯德基在增长，盈利，市场份额以及品牌认知等多方面都在中国市场取得了令人惊奇的成绩。
作者简介:
Warren Liu has translated his extensive business experience in China and a passion for teaching into lecturing at select IMBA programs within Greater China. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China; China’s business, cultural, social, historic and political context; China’s economic reform and its domestic, regional and global impact; and the contrasts between Chinese and Western values and business practices. In addition to teaching, lecturing and social work focused on education, his recent professional pursuits include hands-on, general management experience in industries as diverse as internet, restaurant service, financial service, general manufacturing and supply chain logistics, all within Greater China.
目录:
Acknowledgments PrologueChapter1：KFC—APioneerinChina
Chapter2：AssembleandRetaintheMostQualifiedTeam
Chapter3：BusinessStrategy
Chapter4：LocalPartnership，GovernmentRelations，andCrisisManagementChapter5：ProducthndMarketing
Chapter6：SupplyChain
Chapter7：RealEstateDevelopment
Chapter8：OperationalExcellence
Chapter9：LocalizationandGlobalization
Chapter10：HeadquartersSupport
Chapter11：LeadershipwithChineseCharacteristics
Chapter12：PastandFuture