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Peak：How Great Companies Get Their Mojo from Maslow

Peak：How Great Companies Get Their Mojo from Maslow
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作者: （切普·康利） 著
出版社: Wiley
2007-09
ISBN: 9780787988616
定价: 290.90
装帧: 精装
开本: 其他
纸张: 胶版纸
页数: 288页
正文语种: 英语
分类: 外文古旧书>英文书>经济
  • Afterfifteenyearsofrisingtothepinnacleofthehospitalityindustry,ChipConley′scompanywassuddenlyundercapitalizedandoverexposedinthepost–dot.com,post–9/11economy.Forreliefandinspiration,Conley,theCEOandfounderofJoiedeVivreHospitality,turnedtopsychologistAbrahamMaslow′siconicHierarchyofNeeds.ThisbookexploreshowConley′scompany"thesecondlargestboutiquehotelierintheworld"overcamethestormthathitthetravelindustrybyapplyingMaslow′stheorytowhatConleyidentifiesasthekeyRelationshipTruthsinbusinesswithEmployees,CustomersandInvestors.Partmemoir,parttheory,andpartapplication,thebooktellsofJoiedeVivre′sremarkabletransformationwhileprovidingrealworldexamplesfromothercompaniesandshowinghowreaderscanbringaboutsimilarchangesintheirworkandpersonallives.Conleyexplainshowtounderstandthemotivationsofemployees,customers,bosses,andinvestors,andusethatunderstandingtofosterbetterrelationshipsandbuildanenduringandprofitablecorporateculture. Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters.
  • 内容简介:
    Afterfifteenyearsofrisingtothepinnacleofthehospitalityindustry,ChipConley′scompanywassuddenlyundercapitalizedandoverexposedinthepost–dot.com,post–9/11economy.Forreliefandinspiration,Conley,theCEOandfounderofJoiedeVivreHospitality,turnedtopsychologistAbrahamMaslow′siconicHierarchyofNeeds.ThisbookexploreshowConley′scompany"thesecondlargestboutiquehotelierintheworld"overcamethestormthathitthetravelindustrybyapplyingMaslow′stheorytowhatConleyidentifiesasthekeyRelationshipTruthsinbusinesswithEmployees,CustomersandInvestors.Partmemoir,parttheory,andpartapplication,thebooktellsofJoiedeVivre′sremarkabletransformationwhileprovidingrealworldexamplesfromothercompaniesandshowinghowreaderscanbringaboutsimilarchangesintheirworkandpersonallives.Conleyexplainshowtounderstandthemotivationsofemployees,customers,bosses,andinvestors,andusethatunderstandingtofosterbetterrelationshipsandbuildanenduringandprofitablecorporateculture.
  • 作者简介:
    Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters.
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