Harvard Business Review on Communicating Effectively

Harvard Business Review on Communicating Effectively
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作者: (哈佛商业评论)
出版社: Perseus
2011-04
版次: 1
ISBN: 9781422162514
定价: 190.00
装帧: 平装
开本: 32开
纸张: 胶版纸
页数: 224页
正文语种: 英语
1人买过
  • Customize your delivery for maximum persuasive power. 



    If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. 

    This collection of HBR articles will help you: 



    - Pitch your brilliant idea successfully 

    - Connect with your audience 

    - Establish credibility 

    - Inspire others to realize your vision 

    - Adapt to your listeners' decision-making styles 

    - Frame goals around common interests 

    - Build consensus and win concessions 

    - Neutralize stressful conversations If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place. Change the Way You Persuade  1

      Gary A. Williams and Robert B. Miller

    Harnessing the Science of Persuasion 29

      Robert B. Cialdini

    The Power of Talk: Who Gets Heard and Why 53

      Deborah Tannen

    The Necessary Art of Persuasion 83

      Jay A. Conger

    Is Silence Killing Your Company?  113

      Leslie Perlow and Stephanie Williams

    How to Become an Authentic Speaker 131

      Nick Morgan

    Telling Tales  143

      Stephen Denning

    How to Pitch a Brilliant Idea 163

      Kimberly D. Elsbach

    The Five Messages Leaders Must Manage  183

      John Hamm

    Taking the Stress Out of

    Stressful Conversations 207

      Holly Weeks

    Index  227
  • 内容简介:
    Customize your delivery for maximum persuasive power. 



    If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. 

    This collection of HBR articles will help you: 



    - Pitch your brilliant idea successfully 

    - Connect with your audience 

    - Establish credibility 

    - Inspire others to realize your vision 

    - Adapt to your listeners' decision-making styles 

    - Frame goals around common interests 

    - Build consensus and win concessions 

    - Neutralize stressful conversations
  • 作者简介:
    If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
  • 目录:
    Change the Way You Persuade  1

      Gary A. Williams and Robert B. Miller

    Harnessing the Science of Persuasion 29

      Robert B. Cialdini

    The Power of Talk: Who Gets Heard and Why 53

      Deborah Tannen

    The Necessary Art of Persuasion 83

      Jay A. Conger

    Is Silence Killing Your Company?  113

      Leslie Perlow and Stephanie Williams

    How to Become an Authentic Speaker 131

      Nick Morgan

    Telling Tales  143

      Stephen Denning

    How to Pitch a Brilliant Idea 163

      Kimberly D. Elsbach

    The Five Messages Leaders Must Manage  183

      John Hamm

    Taking the Stress Out of

    Stressful Conversations 207

      Holly Weeks

    Index  227
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