Brand Famous: How To Get Everyone Talking About Your Business

作者: Linzi Boyd 著

出版社: Wiley

出版时间: 2014-07

ISBN: 9780857084903

定价: 232.00

装帧: 平装

纸张: 胶版纸

页数: 288页

分类: 外文古旧书>英文书>经济

Make your business a house-hold name
Don’t let your business fade into the background. It’s time to stand out and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just Refresh your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands.
·Discover what tactics will actually make your business or product a desirable, recognisable brand
·Learn how to maximize ‘new school’ brand building approaches for today’s consumer world
·Gain insights on common mistakes to avoid when building your brand
·Read about some of Linzi’s recent campaigns from recognised household brand names
·Be guided through the five-step process required to achieve stand out status
内容简介:
Make your business a house-hold name
Don’t let your business fade into the background. It’s time to stand out and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just Refresh your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands.
·Discover what tactics will actually make your business or product a desirable, recognisable brand
·Learn how to maximize ‘new school’ brand building approaches for today’s consumer world
·Gain insights on common mistakes to avoid when building your brand
·Read about some of Linzi’s recent campaigns from recognised household brand names
·Be guided through the five-step process required to achieve stand out status

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Brand Famous: How To Get Everyone Talking About Your Business

内容简介: