How We Decide

How We Decide

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作者: Jonah Lehrer 著

出版社: Houghton Mifflin Co

出版时间: 2009-02

版次: 1

ISBN: 9780618620111

定价: 183.60

装帧: 精装

开本: 其他

纸张: 其他

页数: 302页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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ThefirstbooktousetheunexpecteddiscoveriesofneurosciencetohelpusmakethebestdecisionsSincePlato,philosophershavedescribedthedecision-makingprocessaseitherrationaloremotional:wecarefullydeliberate,orwe“blink”andgowithourgut.Butasscientistsbreakopenthemind’sblackboxwiththelatesttoolsofneuroscience,they’rediscoveringthatthisisnothowthemindworks.Ourbestdecisionsareafinelytunedblendofbothfeelingandreason—andtheprecisemixdependsonthesituation.Whenbuyingahouse,forexample,it’sbesttoletourunconsciousmulloverthemanyvariables.Butwhenwe’repickingastock,intuitionoftenleadsusastray.Thetrickistodeterminewhentousethedifferentpartsofthebrain,andtodothis,weneedtothinkharder(andsmarter)abouthowwethink.JonahLehrerarmsuswiththetoolsweneed,drawingoncutting-edgeresearchaswellasthereal-worldexperiencesofawiderangeof“deciders”—fromairplanepilotsandhedgefundinvestorstoserialkillersandpokerplayers.Lehrershowshowpeoplearetakingadvantageofthenewsciencetomakebettertelevisionshows,winmorefootballgames,andimprovemilitaryintelligence.Hisgoalistoanswertwoquestionsthatareofinteresttojustaboutanyone,fromCEOstofirefighters:Howdoesthehumanmindmakedecisions?Andhowcanwemakethosedecisionsbetter? JonahLehreriseditoratlargeforSeedmagazineandtheauthorofProustWasaNeuroscientist(2007)andHowWeDecide(February2009).AgraduateofColumbiaUniversityandaRhodesScholar,LehrerhasworkedinthelabofNobelPrizewinningneuroscientistEricKandelandhaswrittenfortheNewYorker,Wired,BostonGlobe,WashingtonPost,andNature,andwritesahighlyregardedblog,TheFrontalCortex.LehreralsocommentatesforNPRsRadioLab.
内容简介:
ThefirstbooktousetheunexpecteddiscoveriesofneurosciencetohelpusmakethebestdecisionsSincePlato,philosophershavedescribedthedecision-makingprocessaseitherrationaloremotional:wecarefullydeliberate,orwe“blink”andgowithourgut.Butasscientistsbreakopenthemind’sblackboxwiththelatesttoolsofneuroscience,they’rediscoveringthatthisisnothowthemindworks.Ourbestdecisionsareafinelytunedblendofbothfeelingandreason—andtheprecisemixdependsonthesituation.Whenbuyingahouse,forexample,it’sbesttoletourunconsciousmulloverthemanyvariables.Butwhenwe’repickingastock,intuitionoftenleadsusastray.Thetrickistodeterminewhentousethedifferentpartsofthebrain,andtodothis,weneedtothinkharder(andsmarter)abouthowwethink.JonahLehrerarmsuswiththetoolsweneed,drawingoncutting-edgeresearchaswellasthereal-worldexperiencesofawiderangeof“deciders”—fromairplanepilotsandhedgefundinvestorstoserialkillersandpokerplayers.Lehrershowshowpeoplearetakingadvantageofthenewsciencetomakebettertelevisionshows,winmorefootballgames,andimprovemilitaryintelligence.Hisgoalistoanswertwoquestionsthatareofinteresttojustaboutanyone,fromCEOstofirefighters:Howdoesthehumanmindmakedecisions?Andhowcanwemakethosedecisionsbetter?
作者简介:
JonahLehreriseditoratlargeforSeedmagazineandtheauthorofProustWasaNeuroscientist(2007)andHowWeDecide(February2009).AgraduateofColumbiaUniversityandaRhodesScholar,LehrerhasworkedinthelabofNobelPrizewinningneuroscientistEricKandelandhaswrittenfortheNewYorker,Wired,BostonGlobe,WashingtonPost,andNature,andwritesahighlyregardedblog,TheFrontalCortex.LehreralsocommentatesforNPRsRadioLab.

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