孔夫子旧书网-网上买书卖书、古旧书收藏品交易平台 孔夫子旧书网-网上买书卖书、古旧书收藏品交易平台 占位居中 孔夫子旧书网-网上买书卖书、古旧书收藏品交易平台
商品
拍卖区
在售
已售
搜索历史
搜索
高级搜索

Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
分享
扫描下方二维码分享到微信
打开微信，点击右上角”+“，
使用”扫一扫“即可将网页分享到朋友圈。
作者: （吉姆·斯特恩） 著
出版社: Wiley
2010-04
版次: 1
ISBN: 9780470583784
定价: 252.00
装帧: 精装
开本: 16开
纸张: 胶版纸
页数: 272页
正文语种: 英语
丛书: New Rules Social Media Series
分类: 外文古旧书>英文书>经济
  • Theonlyguidedevotedexclusivelytosocialmediametrics



    Whetheryouaresellingonline,throughadirectsalesforce,orviadistributionchannels,whatcustomersaresayingaboutyouonlineisnowmoreimportantthanyouradvertising.Socialmediaisnolongeracuriosityonthehorizonbutasignificantpartofyourmarketingmix.



    Whileotherbooksexplainwhysocialmediaiscriticalandhowtogoaboutparticipating,SocialMediaMetricsfocusesonmeasuringthesuccessofyoursocialmediamarketingefforts.Successmetricsinbusinessarebasedonbusinessgoalswherefamedoesnotalwaysequatetofortune.Readthisbooktodetermine:

    -WhystrivingformoreTwitterfollowersorFacebookfriendsthanthecompetitionisafailingstrategy

    -Howtoleveragethetimeandeffortyouinvestinsocialmedia

    -Howtoconvincethosewhoareafraidofnewthingsthatsocialmediaisavaluablebusinesstoolandnotjustatoyfortheoverly-wired



    Knowingwhatworksandwhatdoesn'tisterrific,butonlyinaconstantandunchangingworld.SocialMediaMetricsisloadedwithspecificexamplesofspecificmetricsyoucanusetoguideyoursocialmediamarketingeffortsasnewmeansofcommunication. Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.

    For more information, please visit JimSterne.com. 
    Foreword. 



    Acknowledgments.



    Introduction: Getting Started—Understanding the Ground Rules.



    Chapter 1 Getting Focused—Identifying Goals.



    Chapter 2 Getting Attention—Reaching Your Audience.



    Chapter 3 Getting Respect—Identifying Influence.



    Chapter 4 Getting Emotional—Recognizing Sentiment.



    Chapter 5 Getting Response—Triggering Action.



    Chapter 6 Getting the Message—Hearing the Conversation.



    Chapter 7 Getting Results—Driving Business Outcomes.



    Chapter 8 Getting Buy-In—Convincing Your Colleagues.



    Chapter 9 Getting Ahead—Seeing the Future.



    Appendix: Resources.



    Index.

  • 内容简介:
    Theonlyguidedevotedexclusivelytosocialmediametrics



    Whetheryouaresellingonline,throughadirectsalesforce,orviadistributionchannels,whatcustomersaresayingaboutyouonlineisnowmoreimportantthanyouradvertising.Socialmediaisnolongeracuriosityonthehorizonbutasignificantpartofyourmarketingmix.



    Whileotherbooksexplainwhysocialmediaiscriticalandhowtogoaboutparticipating,SocialMediaMetricsfocusesonmeasuringthesuccessofyoursocialmediamarketingefforts.Successmetricsinbusinessarebasedonbusinessgoalswherefamedoesnotalwaysequatetofortune.Readthisbooktodetermine:

    -WhystrivingformoreTwitterfollowersorFacebookfriendsthanthecompetitionisafailingstrategy

    -Howtoleveragethetimeandeffortyouinvestinsocialmedia

    -Howtoconvincethosewhoareafraidofnewthingsthatsocialmediaisavaluablebusinesstoolandnotjustatoyfortheoverly-wired



    Knowingwhatworksandwhatdoesn'tisterrific,butonlyinaconstantandunchangingworld.SocialMediaMetricsisloadedwithspecificexamplesofspecificmetricsyoucanusetoguideyoursocialmediamarketingeffortsasnewmeansofcommunication.
  • 作者简介:
    Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.

    For more information, please visit JimSterne.com. 
  • 目录:
    Foreword. 



    Acknowledgments.



    Introduction: Getting Started—Understanding the Ground Rules.



    Chapter 1 Getting Focused—Identifying Goals.



    Chapter 2 Getting Attention—Reaching Your Audience.



    Chapter 3 Getting Respect—Identifying Influence.



    Chapter 4 Getting Emotional—Recognizing Sentiment.



    Chapter 5 Getting Response—Triggering Action.



    Chapter 6 Getting the Message—Hearing the Conversation.



    Chapter 7 Getting Results—Driving Business Outcomes.



    Chapter 8 Getting Buy-In—Convincing Your Colleagues.



    Chapter 9 Getting Ahead—Seeing the Future.



    Appendix: Resources.



    Index.

查看详情
相关分类
Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助 ManagementLeadership经营管理 Arts&Photography艺术与摄影 TravelGuide旅游与地理 Mind&Body身心健康
系列丛书 / 更多
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Beyond Viral: How to Attract Customers Promote Your Brand and Make Money with Online Video
Kevin Nalty（凯文·纳尔蒂） 著
￥400.00 起
相关图书 / 更多
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialIntelligence:TheNewScienceofHumanRelationships
Daniel P. Goleman 著
￥15.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialSecurityforDummies
Jonathan Peterson 著
￥38.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Social:WhyOurBrainsAreWiredtoConnect
Matthew D. Lieberman 著
￥100.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Social Media Metrics For Dummies[社会媒体韵律学达人迷]
Leslie Poston 著
￥38.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialTheoryandPostcommunism
William Outhwaite、Larry Ray 著
￥200.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialMediaMarketing:StrategiesforEngaginginFacebook,Twitter&OtherSocialMedia
Liana Evans 著
￥398.80 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialTheoryItsSituationandItsTask
Roberto Mangabeira Unger 著
￥300.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialCrmforDummies
Marcus Nelson 著
￥120.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
SocialRightsandDuties:AddressestoEthicalSocieties(CambridgeLibraryCollection-Philosophy)
Leslie Stephen 著
￥216.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Socialism:AnEconomicandSociologicalAnalysis
Ludwig Von Mises 著
￥269.00 起
您可能感兴趣 / 更多
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Rust编程 第2版（影印版）
Jim Blandy
￥72.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
比特币程序设计（影印版英文版）
Jimmy Song 著
￥40.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
英语语法教学:教什么与怎样教(麦克米伦英语教师丛书)
Jim Scrivener
￥12.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
MyWeirdestSchool#4:Mrs.MeyerIsonFire!
Jim Paillot、Dan Gutman 著
￥9.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
GarfieldVol.3
Jim Davis 著
￥39.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Hands:A Pictorial Archive from Nineteenth-Century Sources
Jim Harter 编
￥22.80 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
The New Power Base Selling
Jim Holden、Ryan Kubacki 著
￥125.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
The Slot Swing: The Proven Way to Hit Consistent and Powerful Shots Like the Pros
Jim McLean（吉姆·麦克莱恩） 著
￥90.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Small Favor (The Dresden Files, Book 10) [Audio CD]
Jim Butcher 著
￥71.20 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Last Mission
Jim Smith 著
￥30.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
The Circuit
Jiménez, Francisco
￥18.00 起
Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Men
Jim Harter 编
￥90.00 起
© 2002-2024 Kongfz.com 孔夫子旧书网 版权所有
关于孔网 联系我们 帮助中心 版权隐私 广告业务 工作机会 移动版 图书目录 图书标签 热搜书籍 作家大全