Nudge：Improving Decisions About Health, Wealth, and Happiness

作者: Richard H. （理查德·H·泰勒）著 , Cass R. Sunstein （卡斯·桑斯坦）著

出版社: Penguin

出版时间: 2009-04

版次: 1

ISBN: 9780143115267

定价: 125.80

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 320页

正文语种: 英语

分类: 外文古旧书>英文书>管理

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Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being. Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.
内容简介:
Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being.
作者简介:
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

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中信出版社2009-12
Yale University Press2008-04

Nudge助推如何做出有关健康财富与幸福的决策泰勒代表作行为经济学决策和解决问题社会科学书籍英文原版

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Nudge助推如何做出有关健康财富与幸福的决策泰勒代表作行为经济学决策和解决问题社会科学书籍理查德·泰勒，芝加哥大学商学院教授，金融与行为经济学教授，行为决策研究中心主任，美国国民经济研究局（NBER）主管行为经济学的研究工作。其研究主要集中于心理学、经济学等交叉学科，被认为是“现代行为经济学和行为金融学领域的先锋经济学家”

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Nudge：Improving Decisions About Health, Wealth, and Happiness

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