The Economic Naturalist：In Search of Explanations for Everyday Enigmas

作者: Robert Frank 著

出版社: Basic Books

出版时间: 2008-04

版次: 1

ISBN: 9780465003570

定价: 132.20

装帧: 平装

开本: 大32开

纸张: 胶版纸

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

19人买过

Whydothekeypadsondrive-upcashmachineshaveBrailledots?Whyareround-tripfaresfromOrlandotoKansasCityhigherthanthosefromKansasCitytoOrlando?Fordecades,RobertFrankhasbeenaskinghiseconomicsstudentstoposeandanswerquestionsliketheseasawayoflearninghoweconomicprinciplesoperateintherealworld-whichtheydoeverywhere,allthetime.Onceyoulearntothinklikeaneconomist,allkindsofpuzzlingobservationsstarttomakesense.Drive-upATMkeypadshaveBrailledotsbecauseitscheapertomakethesamemachineforbothdrive-upandwalk-uplocations.TravelersfromKansasCitytoOrlandopaylessbecausetheyareusuallyprice-sensitivetouristswithmanychoicesofdestination,whereastravelersoriginatingfromOrlandotypicallychooseKansasCityforspecificfamilyorbusinessreasons.TheEconomicNaturalistemploysbasiceconomicprinciplestoanswerscoresofintriguingquestionsfromeverydaylife,and,alongtheway,introduceskeyideassuchasthecost-benefitprinciple,thenocashonthetableprinciple,andthelawofoneprice.Thisisasdelightfulandpainlessawaytolearnfundamentaleconomicsasthereis. RobertH.FrankistheHenriettaJohnsonLouisProfessorofManagementandProfessorofEconomicsatCornellUniversity’sJohnsonGraduateSchoolofManagement.His"EconomicScene”columnappearsmonthlyintheNewYorkTimes.HispreviousbooksincludeTheWinner-Take-AllSociety(withPhilipCook),LuxuryFever,andPrinciplesofEconomics(withBenBernanke).Frank’smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.HelivesinIthaca,NewYork. Acknowledgments

Introduction

1 Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design

2 Free Peanuts and Expensive Batteries: Supply and Demand in Action

3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work

4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing

5 Arms Races and the Tragedy of the Commons

6 The Myth of Ownership

7 Decoding Marketplace Signals

8 The Economic Naturalist Hits the Road

9 Psychology Meets Economics

10 The Informal Market for Personal Relationships

11 Two Originals

Parting Thoughts

Notes

Index
内容简介:
Whydothekeypadsondrive-upcashmachineshaveBrailledots?Whyareround-tripfaresfromOrlandotoKansasCityhigherthanthosefromKansasCitytoOrlando?Fordecades,RobertFrankhasbeenaskinghiseconomicsstudentstoposeandanswerquestionsliketheseasawayoflearninghoweconomicprinciplesoperateintherealworld-whichtheydoeverywhere,allthetime.Onceyoulearntothinklikeaneconomist,allkindsofpuzzlingobservationsstarttomakesense.Drive-upATMkeypadshaveBrailledotsbecauseitscheapertomakethesamemachineforbothdrive-upandwalk-uplocations.TravelersfromKansasCitytoOrlandopaylessbecausetheyareusuallyprice-sensitivetouristswithmanychoicesofdestination,whereastravelersoriginatingfromOrlandotypicallychooseKansasCityforspecificfamilyorbusinessreasons.TheEconomicNaturalistemploysbasiceconomicprinciplestoanswerscoresofintriguingquestionsfromeverydaylife,and,alongtheway,introduceskeyideassuchasthecost-benefitprinciple,thenocashonthetableprinciple,andthelawofoneprice.Thisisasdelightfulandpainlessawaytolearnfundamentaleconomicsasthereis.
作者简介:
RobertH.FrankistheHenriettaJohnsonLouisProfessorofManagementandProfessorofEconomicsatCornellUniversity’sJohnsonGraduateSchoolofManagement.His"EconomicScene”columnappearsmonthlyintheNewYorkTimes.HispreviousbooksincludeTheWinner-Take-AllSociety(withPhilipCook),LuxuryFever,andPrinciplesofEconomics(withBenBernanke).Frank’smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.HelivesinIthaca,NewYork.
目录:
Acknowledgments

Introduction

1 Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design

2 Free Peanuts and Expensive Batteries: Supply and Demand in Action

3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work

4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing

5 Arms Races and the Tragedy of the Commons

6 The Myth of Ownership

7 Decoding Marketplace Signals

8 The Economic Naturalist Hits the Road

9 Psychology Meets Economics

10 The Informal Market for Personal Relationships

11 Two Originals

Parting Thoughts

Notes

Index