Mhpe: How 2 Plan N Execute Strategy

作者: Wallace 著 , D.Robley 著 , Jacqueline 著 , John L.Colley 著

出版社: Oversea Publishing House

出版时间: 2005-07

版次: 1

ISBN: 9780071456043

定价: 94.40

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 64页

正文语种: 英语

丛书: McGraw-Hill Professional Education

分类: 外文古旧书>英文书>管理

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"HowtoPlanandExecuteStrategy"providesyouwith24practicalstepsfordevising,implementing,andmanagingmarket-defining,growth-drivingstrategies.Encompassingeverystageofthestrategicprocess,thistactic-filledhandbooktellsyouwhatyouneedtodoto:defineyourbusinesses;understandyouropportunitiesandthreats;setfeasiblegoalsandobjectives;createthestrategiestoachieveyourobjectives;identifyandsetpriorities;writeyourbusinessplan;communicatethestrategyandobtaincommitment;integrateacrossfunctions;and,monitorresults,evaluate,andreact.Successfulcorporatestrategymustbestrongenoughtomeettheneedsofthemarketplace,yetflexibleenoughtoquicklyadaptwhenthatmarketplacechanges."HowtoPlanandExecuteStrategy"outlinesafield-provenframeworkyoucanfollowtodesignandimplementsuchastrategyandstrengthenyourorganization'scompetitiveadvantagewhileensuringbuy-inandimplementationbyeveryworker,ateverylevel. WallaceStettinius,D.RobleyWood,Jr.,JacquelineDoyle,andJohnL.Colley,Jr.aregraduatebusinessprofessorswithwidespreadmanagementexperience.Theyhaveauthoredandco-authoredofanumberofpopularprofessionaltitles,includingCorporateGovernance,CorporateStrategy,andothers. Planning and executing strategy

Manage strategically

Follow the logic

Assess your readiness

Plan to plan

Define your businesses

Assess your situation

Understand your model

Know your market

Assess the terrain

Understand opportunities and threats

Set feasible goals

Strategize for goals

Set priorities

Pursue your purpose

Follow your mission

Write the business plan

Write the annual plan

Get the right people

Obtain commitment

Align with strategy

Work across functions

Execute with discipline

Monitor and improve

Learn, change, and institutionalize
内容简介:
"HowtoPlanandExecuteStrategy"providesyouwith24practicalstepsfordevising,implementing,andmanagingmarket-defining,growth-drivingstrategies.Encompassingeverystageofthestrategicprocess,thistactic-filledhandbooktellsyouwhatyouneedtodoto:defineyourbusinesses;understandyouropportunitiesandthreats;setfeasiblegoalsandobjectives;createthestrategiestoachieveyourobjectives;identifyandsetpriorities;writeyourbusinessplan;communicatethestrategyandobtaincommitment;integrateacrossfunctions;and,monitorresults,evaluate,andreact.Successfulcorporatestrategymustbestrongenoughtomeettheneedsofthemarketplace,yetflexibleenoughtoquicklyadaptwhenthatmarketplacechanges."HowtoPlanandExecuteStrategy"outlinesafield-provenframeworkyoucanfollowtodesignandimplementsuchastrategyandstrengthenyourorganization'scompetitiveadvantagewhileensuringbuy-inandimplementationbyeveryworker,ateverylevel.
作者简介:
WallaceStettinius,D.RobleyWood,Jr.,JacquelineDoyle,andJohnL.Colley,Jr.aregraduatebusinessprofessorswithwidespreadmanagementexperience.Theyhaveauthoredandco-authoredofanumberofpopularprofessionaltitles,includingCorporateGovernance,CorporateStrategy,andothers.
目录:
Planning and executing strategy

Manage strategically

Follow the logic

Assess your readiness

Plan to plan

Define your businesses

Assess your situation

Understand your model

Know your market

Assess the terrain

Understand opportunities and threats

Set feasible goals

Strategize for goals

Set priorities

Pursue your purpose

Follow your mission

Write the business plan

Write the annual plan

Get the right people

Obtain commitment

Align with strategy

Work across functions

Execute with discipline

Monitor and improve

Learn, change, and institutionalize

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Mhpe: How 2 Plan N Execute Strategy

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