高职高专“十一五”规划教材：电子商务专业英语
出版时间:
2008-07
版次:
1
ISBN:
9787122025173
定价:
14.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
95页
正文语种:
简体中文
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《高职高专“十一五”规划教材：电子商务专业英语》的编写始终贯穿着一切从实用出发的理念，在文章内容、教学要求和信函的写作技巧等方面皆有所创新，并列举了大量来自实际电子商务活动中的原生态选材，包括电子商务的历史、商业模式、成功案例故事、运营机制、发展展望以及网上开店与购物等多方面内容，新颖独特，实践性强，简捷易学。有助于提高学生阅读英文网站的水平和理解英文网站的组织结构，以及如何地道的使用英语处理电子商务活动中的Email、Complain等相关业务。
主要适合于高职高专电子商务、国际贸易等专业师生使用，也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。 TableofContents
Unit1GoingClosetoEcommerce
Ecommerce—ItsMoreThanBuyingandSelling
TheInterdisciplinaryNatureofEcommerce
ThePartnershipBetweentheInternetandBusiness
Unit2ABriefHistoryofEcommerceandEDIStandard
BriefHistoryofEcommerce
EDIStandard
ProblemsAmongtheTraditionalInformationInterchange
CanEDISolvetheProblems?
HowdoesEDIWork?
TheBenefitsofEDI
Unit3TypicalBusinessModelsinDoingEcommerce
EcommerceModels
B2C：BusinesstoConsumer
B2B：BusinesstoBusiness
C2C：ConsumertoConsumer
G2C：GovernmenttoConsumer
OnlineAuctions
Unit4EcommerceSuccessStories
eBayTheWorld’sLargestAuctionSite
WhyCaneBayGetSuccess?
Unit5TheInternetandtheWorldWideWeb
TheInternet
TheWorldWideWeb
DifferencesBetweentheInternetandWorldWideWeb
TheWebandEcommerce
Unit6BuyingOnline
BuyingOnline
FindingtheGoodLifeontheInternet
MakingthePurchase
Unit7DoingBusinessontheWeb
Presale
TakingtheOrder
DeliveringtheProducts
Postsale49Unit8DigitalAdvertising
ListingYourProductsonYourWebsite
BannerAdvertising
PromotingYourSite
Unit9EmailApplicationinEcommerce
HowtoWrittinganEmail
InquiryandQuotation
PuttingaPurchaseOrder
MakingComplaints66Unit10GlobalEcommerce
DoingBusinessAnywhere，Anytime
LoweringGeographicBarrier
AsynchronousWorldwideActivities
OnlineInternationalBusinessInformation
Unit11CreatingyourWebSite
YourElectronicCommerceWebSite
MakingYourWebDebut
ComponentsofaWebSite
WebsiteFeatures82Unit12TheFutureofEcommerce
Ecommerce—thePresent
Ecommerce—theFuture90Reference
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内容简介:
《高职高专“十一五”规划教材：电子商务专业英语》的编写始终贯穿着一切从实用出发的理念，在文章内容、教学要求和信函的写作技巧等方面皆有所创新，并列举了大量来自实际电子商务活动中的原生态选材，包括电子商务的历史、商业模式、成功案例故事、运营机制、发展展望以及网上开店与购物等多方面内容，新颖独特，实践性强，简捷易学。有助于提高学生阅读英文网站的水平和理解英文网站的组织结构，以及如何地道的使用英语处理电子商务活动中的Email、Complain等相关业务。
主要适合于高职高专电子商务、国际贸易等专业师生使用，也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。
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目录:
TableofContents
Unit1GoingClosetoEcommerce
Ecommerce—ItsMoreThanBuyingandSelling
TheInterdisciplinaryNatureofEcommerce
ThePartnershipBetweentheInternetandBusiness
Unit2ABriefHistoryofEcommerceandEDIStandard
BriefHistoryofEcommerce
EDIStandard
ProblemsAmongtheTraditionalInformationInterchange
CanEDISolvetheProblems?
HowdoesEDIWork?
TheBenefitsofEDI
Unit3TypicalBusinessModelsinDoingEcommerce
EcommerceModels
B2C：BusinesstoConsumer
B2B：BusinesstoBusiness
C2C：ConsumertoConsumer
G2C：GovernmenttoConsumer
OnlineAuctions
Unit4EcommerceSuccessStories
eBayTheWorld’sLargestAuctionSite
WhyCaneBayGetSuccess?
Unit5TheInternetandtheWorldWideWeb
TheInternet
TheWorldWideWeb
DifferencesBetweentheInternetandWorldWideWeb
TheWebandEcommerce
Unit6BuyingOnline
BuyingOnline
FindingtheGoodLifeontheInternet
MakingthePurchase
Unit7DoingBusinessontheWeb
Presale
TakingtheOrder
DeliveringtheProducts
Postsale49Unit8DigitalAdvertising
ListingYourProductsonYourWebsite
BannerAdvertising
PromotingYourSite
Unit9EmailApplicationinEcommerce
HowtoWrittinganEmail
InquiryandQuotation
PuttingaPurchaseOrder
MakingComplaints66Unit10GlobalEcommerce
DoingBusinessAnywhere，Anytime
LoweringGeographicBarrier
AsynchronousWorldwideActivities
OnlineInternationalBusinessInformation
Unit11CreatingyourWebSite
YourElectronicCommerceWebSite
MakingYourWebDebut
ComponentsofaWebSite
WebsiteFeatures82Unit12TheFutureofEcommerce
Ecommerce—thePresent
Ecommerce—theFuture90Reference
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全新
北京市朝阳区
平均发货12小时
成功完成率94.12%
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全新
北京市朝阳区
平均发货11小时
成功完成率89.12%
占位居中
