基础经济管理专业英语
出版时间:
1998-03
版次:
1
ISBN:
9787301038024
定价:
12.00
装帧:
平装
开本:
其他
纸张:
胶版纸
页数:
260页
字数:
227千字
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本书参照美国MBA(工商管理硕士)的基础课的内容，即微观经济学、宏观经济学、决策统计、管理信息系统、生产管理、市场学、财务管理和组织行为学为基础，而编写的专业英语教材，核心部分为国际经济与国际商业，也包括货币与银行，国际市场学及战略管理等内容。主要材料选自美国几家著名的出版公司出版的大学及研究生院所通用的教科书。该书附录部分介绍了商业信函的种类及格式。本书对经济学、工商管理的财政金融专业一二年级的大学生来讲，都是十分重要和有趣的，当然，本书也可作为大学里其他专业学生的阅读材料。 PREFACE
PART ONE MICROECONOMICS
The Objectives of Firms in Economics
The Role of the Entrepreneur in Economic development
The Use of Opportunity Cost in Economics
How firms Make Pricing Decisions
PART TWO MACROECONOMICS
An Introduction to the Theory Economic Growth
Role of fiscal Policy in Promoting Economic Rgowth
Role of Monetary and financial Policy in Promoting Economics Growth
The business Cycle and Its Universal Relevance
PART THREE MANAGEMENT IFORMATION SYSTEM
The Impact of Information Systems Technology
The Components of an Information System
Application Software
Management Information Systems Analysis and Design
PART FOUR FINANCE
History of the International Monetary System
International Banking
Import and Export financing
The Foreign Exchange Market
PART FIVE MARKETING
Elements of Marketing
Market Segmentation and Target Markets
Public relations :A Marketing Tool in Management Strategy
The Rise of China's Joint Ventures in an Interdependent Global Economy
PART SIX INTERNATIONAL ECONOMICS
Overview of International Economics
International Trade and Growth
TRade Policy in Developing countries
Exports and Economic Growth in developing Economies
APPENDIX
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内容简介:
本书参照美国MBA(工商管理硕士)的基础课的内容，即微观经济学、宏观经济学、决策统计、管理信息系统、生产管理、市场学、财务管理和组织行为学为基础，而编写的专业英语教材，核心部分为国际经济与国际商业，也包括货币与银行，国际市场学及战略管理等内容。主要材料选自美国几家著名的出版公司出版的大学及研究生院所通用的教科书。该书附录部分介绍了商业信函的种类及格式。本书对经济学、工商管理的财政金融专业一二年级的大学生来讲，都是十分重要和有趣的，当然，本书也可作为大学里其他专业学生的阅读材料。
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目录:
PREFACE
PART ONE MICROECONOMICS
The Objectives of Firms in Economics
The Role of the Entrepreneur in Economic development
The Use of Opportunity Cost in Economics
How firms Make Pricing Decisions
PART TWO MACROECONOMICS
An Introduction to the Theory Economic Growth
Role of fiscal Policy in Promoting Economic Rgowth
Role of Monetary and financial Policy in Promoting Economics Growth
The business Cycle and Its Universal Relevance
PART THREE MANAGEMENT IFORMATION SYSTEM
The Impact of Information Systems Technology
The Components of an Information System
Application Software
Management Information Systems Analysis and Design
PART FOUR FINANCE
History of the International Monetary System
International Banking
Import and Export financing
The Foreign Exchange Market
PART FIVE MARKETING
Elements of Marketing
Market Segmentation and Target Markets
Public relations :A Marketing Tool in Management Strategy
The Rise of China's Joint Ventures in an Interdependent Global Economy
PART SIX INTERNATIONAL ECONOMICS
Overview of International Economics
International Trade and Growth
TRade Policy in Developing countries
Exports and Economic Growth in developing Economies
APPENDIX
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