Brand Warfare

作者: David D\\\'Alessandro 著

出版社: Mcgraw-Hill

出版时间: 2002-08

ISBN: 9780071398503

定价: 146.90

装帧: 平装

开本: 其他

纸张: 其他

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

TheBusinessWeek,WallStreetJournal,andNewYorkTimesbusinessbestseller

"Withitsengagingvoiceandpullno-punchestone,thisbookstandsoutfromthemarketingcrowd."HarvardBusinessReview

"D'Alessandro'sbookiswitty,irreverent,andintenselypractical.Itismorethanabookaboutbrands,andcontainsmanysoundlessonsforstrategyandtheroleofleaders."MichaelE.Porter,HarvardBusinessSchool

"Practical,psychologicallyastute,andclearlywritten,thisbookhasmuchtoofferbusinessfolkofall... DavidF.D'AlessandroisCEOofJohnHancockFinancialServices,aFortune500company.TheyoungestCEOinthecompany'shistory,D'AlessandrospearheadedJohnHancock'sappearanceonTheNewYorkTimeslistasoneofthetop100brandsofthetwentiethcentury.
内容简介:
TheBusinessWeek,WallStreetJournal,andNewYorkTimesbusinessbestseller

"Withitsengagingvoiceandpullno-punchestone,thisbookstandsoutfromthemarketingcrowd."HarvardBusinessReview

"D'Alessandro'sbookiswitty,irreverent,andintenselypractical.Itismorethanabookaboutbrands,andcontainsmanysoundlessonsforstrategyandtheroleofleaders."MichaelE.Porter,HarvardBusinessSchool

"Practical,psychologicallyastute,andclearlywritten,thisbookhasmuchtoofferbusinessfolkofall...
作者简介:
DavidF.D'AlessandroisCEOofJohnHancockFinancialServices,aFortune500company.TheyoungestCEOinthecompany'shistory,D'AlessandrospearheadedJohnHancock'sappearanceonTheNewYorkTimeslistasoneofthetop100brandsofthetwentiethcentury.

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