The Wall Street Journal Guide to Information Graphics 《华尔街日报》经济信息图标指南

The Wall Street Journal Guide to Information Graphics 《华尔街日报》经济信息图标指南

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作者: Dona M. Wong （多娜·M·王）著

出版社: W.W. Norton & Co.

出版时间: 2010-01

版次: 1

ISBN: 9780393072952

定价: 318.40

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 160页

正文语种: 英语

分类: 外文古旧书>英文书>管理

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Thedefinitiveguidetothegraphicpresentationofinformation.Intoday'sdata-drivenworld,professionalsneedtoknowhowtoexpressthemselvesinthelanguageofgraphicseffectivelyandeloquently.Yetinformationgraphicsisrarelytaughtinschoolsoristhefocusofon-the-jobtraining.Now,forthefirsttime,DonaM.Wong,astudentoftheinformationgraphicspioneerEdwardTufte,makesthismaterialavailableforallofus.Inthisbook,youwilllearn:

tochoosethebestchartthatfitsyourdata;

themosteffectivewaytocommunicatewithdecisionmakerswhenyouhavefiveminutesoftheirtime;

howtochartcurrencyfluctuationsthataffectglobalbusiness;

howtousecoloreffectively;

howtomakeagraphic"colorful"evenifonlyblackandwhiteareavailable.

Thebookisorganizedinaseriesofmini-workshopsbackedupwithillustratedexamples,sonotonlywillyoulearnwhatworksandwhatdoesn'tbutalsoyoucanseethedosanddon'tsforyourself.Thisisaninvaluablereferenceworkforstudentsandprofessionalinallfields. Throughtwodecadesofexperienceinfinancialgraphics,DonaM.Wonghasdevotedhercareertobridgingtheanalyticalandthevisualworld.WongbeganhercareerinvisualjournalismatTheNewYorkTimesinthe1990s,whereshewasthegraphicseditorofthedailyBusiness,SundayBusiness,andMondayMediaBusinesssections.ShebecamethegraphicsdirectorforTheWallStreetJournalin2001.Duringhernine-yeartenureatTheJournal,Wongwasresponsibleforsettingthegraphicsstandardforthenewspaper,makingvisualsenseofcomplexdataforreaders.WonghasaMFAdegreefromYaleUniversity,whereshecompletedherdissertationoninformationdesignwiththesisadvisorEdwardTufte,arecognizedauthorityondatavisualization.TodaysheisthestrategydirectorforinformationdesignattheglobalconsultingfirmSiegel+Gale,apioneerinsimplifyingcustomercommunications.ShelivesinNewYorkCity.
内容简介:
Thedefinitiveguidetothegraphicpresentationofinformation.Intoday'sdata-drivenworld,professionalsneedtoknowhowtoexpressthemselvesinthelanguageofgraphicseffectivelyandeloquently.Yetinformationgraphicsisrarelytaughtinschoolsoristhefocusofon-the-jobtraining.Now,forthefirsttime,DonaM.Wong,astudentoftheinformationgraphicspioneerEdwardTufte,makesthismaterialavailableforallofus.Inthisbook,youwilllearn:

tochoosethebestchartthatfitsyourdata;

themosteffectivewaytocommunicatewithdecisionmakerswhenyouhavefiveminutesoftheirtime;

howtochartcurrencyfluctuationsthataffectglobalbusiness;

howtousecoloreffectively;

howtomakeagraphic"colorful"evenifonlyblackandwhiteareavailable.

Thebookisorganizedinaseriesofmini-workshopsbackedupwithillustratedexamples,sonotonlywillyoulearnwhatworksandwhatdoesn'tbutalsoyoucanseethedosanddon'tsforyourself.Thisisaninvaluablereferenceworkforstudentsandprofessionalinallfields.
作者简介:
Throughtwodecadesofexperienceinfinancialgraphics,DonaM.Wonghasdevotedhercareertobridgingtheanalyticalandthevisualworld.WongbeganhercareerinvisualjournalismatTheNewYorkTimesinthe1990s,whereshewasthegraphicseditorofthedailyBusiness,SundayBusiness,andMondayMediaBusinesssections.ShebecamethegraphicsdirectorforTheWallStreetJournalin2001.Duringhernine-yeartenureatTheJournal,Wongwasresponsibleforsettingthegraphicsstandardforthenewspaper,makingvisualsenseofcomplexdataforreaders.WonghasaMFAdegreefromYaleUniversity,whereshecompletedherdissertationoninformationdesignwiththesisadvisorEdwardTufte,arecognizedauthorityondatavisualization.TodaysheisthestrategydirectorforinformationdesignattheglobalconsultingfirmSiegel+Gale,apioneerinsimplifyingcustomercommunications.ShelivesinNewYorkCity.

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