THE SOURCE OF SUCCESS: FIVE ENDURING PRINCIPLES AT THE HEART OF REAL LEADERSHIP

THE SOURCE OF SUCCESS: FIVE ENDURING PRINCIPLES AT THE HEART OF REAL LEADERSHIP

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作者: Peter Georgescu 著

出版社: Jossey-Bass

出版时间: 2005-08

版次: 1

ISBN: 9780787980375

定价: 249.20

装帧: 平装

开本: 其他

纸张: 其他

页数: 177页

正文语种: 英语

丛书: J-B US Non-Franchise Leadership

分类: 外文古旧书>英文书>经济

PeterGeorgescuischairmanemeritusofEYoung&RubicamInc.Underhisleadership,EYoung?&Rubicamtransformedfromaprivatetoapubliclyheldcompany.Thecompanybuiltthemostextensivedatabaseonglobalbrandingandfromitsfindingsdevelopedaproprietarymodelfordiagnosingandmanagingbrands.GeorgescuwaselectedtotheAdvertisingHallofFamein2001.DavidDorseyistheauthorofTheForce,whichwasselectedasoneofthetenbestbusinessbooksoftheyearbyBusinessWeek.HeisafreelancewriterwhohascontributedtomagazinessuchasFastCompany,Esquire,andInc.,amongothers.
内容简介:
PeterGeorgescuischairmanemeritusofEYoung&RubicamInc.Underhisleadership,EYoung?&Rubicamtransformedfromaprivatetoapubliclyheldcompany.Thecompanybuiltthemostextensivedatabaseonglobalbrandingandfromitsfindingsdevelopedaproprietarymodelfordiagnosingandmanagingbrands.GeorgescuwaselectedtotheAdvertisingHallofFamein2001.DavidDorseyistheauthorofTheForce,whichwasselectedasoneofthetenbestbusinessbooksoftheyearbyBusinessWeek.HeisafreelancewriterwhohascontributedtomagazinessuchasFastCompany,Esquire,andInc.,amongothers.

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