Damn Good Advice：How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Damn Good Advice：How To Unleash Your Creative Potential by America's Master Communicator, George Lois

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作者: George Lois 著

出版社: Phaidon Press

出版时间: 2012-03

ISBN: 9780714863481

定价: 145.60

装帧: 平装

开本: 其他

纸张: 其他

页数: 192页

分类: 外文古旧书>英文书>经济

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'DAMNGOODADVICE(forpeoplewithtalent!)'isalookintothemindofoneofAmerica'smostlegendarycreativethinkers,GeorgeLois.Offeringindispensablelessons,practicaladvice,facts,anecdotesandinspiration,thisbookisatimelesscreativebibleforallthoselookingtosucceedinlife,businessandcreativity.Thesearekeylessonsderivedfromtheincomparablelifeof'MasterCommunicator'GeorgeLois,theoriginal"MadMan"ofMadisonAvenue.Writtenandcompiledbytheman'TheWallStreetJournal'called"prodigy,enfantterrible,founderofagencies,creatoroflegends"eachstepisbornefromapassiontosucceedandadisdainforthestatusquo.Organisedintoinspirational,bite-sizedpointers,eachpageoffersfreshinsightintothesourcesofsuccess,fromidentifyingyourheroestoidentifyingyourself.Theideas,imagesandillustrationspresentedinthisbookarefresh,wittyandin-your-face.Whetherit'scommunicatingyourpointinnanosecond,creatinganexplosiveportfolioormakingyourpresencefelt,nooneisbetterplacedthanGeorgeLoistoteachyoutheprocessofcreativity.Poignant,punchyandto-the-point,'DAMNGOODADVICE(ForPeopleWithTalent!)',isamusthaveforanyoneonaquestforsuccess. GeorgeLoisisoneofAmerica'smostcreative,prolificandcelebratedadvertisingcommunicators.Sincehistwenties,hehasbeenapioneerindevelopingtheCreativeRevolutionincontemporaryculture,transformingbrandssuchasMTV,TommyHilfigerandUSAToday.HeistheonlypersonevertobeinductedintoTheArtDirectorsHallofFame,TheOneClubCreativeHallofFame,haveLifetimeAchievementAwardsfromtheAmericanInstituteofGraphicArts,theSocietyofPublicationDesigners,aswellasbeingasubjectoftheMastersSeriesattheSchoolofVisualArts.HelivesinNewYorkCity.
内容简介:
'DAMNGOODADVICE(forpeoplewithtalent!)'isalookintothemindofoneofAmerica'smostlegendarycreativethinkers,GeorgeLois.Offeringindispensablelessons,practicaladvice,facts,anecdotesandinspiration,thisbookisatimelesscreativebibleforallthoselookingtosucceedinlife,businessandcreativity.Thesearekeylessonsderivedfromtheincomparablelifeof'MasterCommunicator'GeorgeLois,theoriginal"MadMan"ofMadisonAvenue.Writtenandcompiledbytheman'TheWallStreetJournal'called"prodigy,enfantterrible,founderofagencies,creatoroflegends"eachstepisbornefromapassiontosucceedandadisdainforthestatusquo.Organisedintoinspirational,bite-sizedpointers,eachpageoffersfreshinsightintothesourcesofsuccess,fromidentifyingyourheroestoidentifyingyourself.Theideas,imagesandillustrationspresentedinthisbookarefresh,wittyandin-your-face.Whetherit'scommunicatingyourpointinnanosecond,creatinganexplosiveportfolioormakingyourpresencefelt,nooneisbetterplacedthanGeorgeLoistoteachyoutheprocessofcreativity.Poignant,punchyandto-the-point,'DAMNGOODADVICE(ForPeopleWithTalent!)',isamusthaveforanyoneonaquestforsuccess.
作者简介:
GeorgeLoisisoneofAmerica'smostcreative,prolificandcelebratedadvertisingcommunicators.Sincehistwenties,hehasbeenapioneerindevelopingtheCreativeRevolutionincontemporaryculture,transformingbrandssuchasMTV,TommyHilfigerandUSAToday.HeistheonlypersonevertobeinductedintoTheArtDirectorsHallofFame,TheOneClubCreativeHallofFame,haveLifetimeAchievementAwardsfromtheAmericanInstituteofGraphicArts,theSocietyofPublicationDesigners,aswellasbeingasubjectoftheMastersSeriesattheSchoolofVisualArts.HelivesinNewYorkCity.

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