Creative Advertising: An Introduction[创意广告]

Creative Advertising: An Introduction[创意广告]
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作者:
出版社: Thames & Hudson
2014-02
ISBN: 9781780671192
定价: 332.10
装帧: 平装
开本: 其他
纸张: 其他
页数: 240页
正文语种: 英语
  • CreativeAdvertising:AnIntroductionexploresthefundamentalsofadvertisingandbranding,providinganindispensableoverviewofcreativethinkinginadvertisingpractice.Thebookoffersclearguidanceonportfoliopresentation,makingcontactsandskillsbuilding,oncraftingideasincopyandartdirection,andonworkingwithothersinthelargercreativeprocess.Itisfullofadvicefromsomeoftheworldsleadingfiguresinadvertisingandisillustratedwithnumerousexamplesofaward-winningwork. MiriamSorrentinohasworkedasanartdirectorforanumberofLondon'sleadingagencies,includingLeoBurnett,D'Arcy,GreyandPublicis,whereshehascreatedcampaignsformanyclients,includingFiat,McDonald's,MarsandEpson.ShelecturesinBrandCommunicationandAdvertisingattheUniversityofGreenwich.
  • 内容简介:
    CreativeAdvertising:AnIntroductionexploresthefundamentalsofadvertisingandbranding,providinganindispensableoverviewofcreativethinkinginadvertisingpractice.Thebookoffersclearguidanceonportfoliopresentation,makingcontactsandskillsbuilding,oncraftingideasincopyandartdirection,andonworkingwithothersinthelargercreativeprocess.Itisfullofadvicefromsomeoftheworldsleadingfiguresinadvertisingandisillustratedwithnumerousexamplesofaward-winningwork.
  • 作者简介:
    MiriamSorrentinohasworkedasanartdirectorforanumberofLondon'sleadingagencies,includingLeoBurnett,D'Arcy,GreyandPublicis,whereshehascreatedcampaignsformanyclients,includingFiat,McDonald's,MarsandEpson.ShelecturesinBrandCommunicationandAdvertisingattheUniversityofGreenwich.
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