商务英语应用文写作与翻译（第二版）21世纪商务英语系列教材林静著

作者: 林静

出版社: 北京大学出版社

出版时间: 2022-08

版次: 2

ISBN: 9787301333150

定价: 58.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 244页

分类: 教材教辅考试>教材>大学教材>文学

17人买过

第一版教材主要分为三个部分让学生了解商务英语的应用文方面的基本知识与写作技能，分别是应用文写作，商务信函写作与外贸合同的写作特点及翻译。本次修订将会增加“学术论文写作”这一部分，共九章的内容，充实这本教材的内容，对学生的学习、生活以及就业会有更大的帮助。作者还将对原有的内容进行补充与完善更新等工作，比如重新编写第一部分，应用文写作，第四部分将增加商务条款译文等。林静【编著】【中国】【现当代】

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林静，厦门大学外文学院副教授。长期教授非英语专业研究生的英语精读必修课及商务英语选修课课程。并有在美国圣地亚哥州立大学孔子学院任教两年的经历。也曾在英国威斯敏斯特大学进修过高级商务英语。在进修过程中，不仅在商务外贸专业知识上得到提高，也在应用文及商务合同所体现的英语文化方面有所领悟，并把它们编进《商务英语应用文写作与翻译》一书中。 Part One　Secretarial Writings

Chapter 1　Note ............................................................................................................................ 3

1. Definition ............................................................................................................................. 3

2. Kinds of Notes ..................................................................................................................... 3

3. Examples of Notes/Signs ..................................................................................................... 3

4. Writing Assignment ............................................................................................................. 9

Chapter 2　Notice........................................................................................................................ 10

1. General Information ........................................................................................................... 10

2. The Writing Guide ............................................................................................................. 10

3. Model Expressions ............................................................................................................. 10

4. Examples of Various Notice............................................................................................... 11

5. Writing Assignment ........................................................................................................... 16

Chapter 3　Poster........................................................................................................................ 17

1. What’s a Poster ？ ............................................................................................................. 17

2. The Writing Instruction ...................................................................................................... 17

3. Examples of Posters ........................................................................................................... 17

4. Writing Assignment ........................................................................................................... 18

Chapter 4　Announcement ........................................................................................................ 19

1. General Information ........................................................................................................... 19

2. Model Expressions ............................................................................................................. 19

3. Examples of Various Announcements ............................................................................... 19

4. Writing Assignment ........................................................................................................... 23

Chapter 5　Report ...................................................................................................................... 24

1. General Information ........................................................................................................... 24

2. Model Expressions ............................................................................................................. 24

3. Examples of Business Reports ........................................................................................... 24

4. Writing Assignment ........................................................................................................... 27

Chapter 6 Memorandum (Memo) ............................................................................................ 28

1. Memo and the Structure ..................................................................................................... 28

2. About the Writing ............................................................................................................... 28

3. Examples of Memos ......................................................................................................... 28

4. Writing Assignment ........................................................................................................... 30

Chapter 7 Agenda ...................................................................................................................... 31

1. Introduction of Agenda ...................................................................................................... 31

2. Examples of Agendas ......................................................................................................... 31

3. Some Expressions (of Amendments) ................................................................................. 33

Chapter 8 Minutes ..................................................................................................................... 34

1. Introduction of Minutes ..................................................................................................... 34

2. The Written Form of Minutes ............................................................................................ 34

3. Examples of Minutes ......................................................................................................... 34

4. Writing Assignment ........................................................................................................... 36

Chapter 9 Application ................................................................................................................ 37

1. Tips of Writing a Job Application ..................................................................................... 37

2. How to Write an Application Effectively ........................................................................... 37

3. Examples of Applications .................................................................................................. 38

4. Writing Assignment ........................................................................................................... 41

Chapter 10 Résumé .................................................................................................................... 43

1. Introduction of Résumé ..................................................................................................... 43

2. Examples of Résumés ........................................................................................................ 44

3. Writing Assignment ........................................................................................................... 46

Chapter 11 Recommendation .................................................................................................... 47

1. The Contents Involved ....................................................................................................... 47

2. The Usual Sentences in the Letter ..................................................................................... 47

3. Letter of Self-Recommendation ......................................................................................... 47

4. Examples of Recommendations ......................................................................................... 47

Chapter 12 Letter of Introduction ............................................................................................ 50

1. Two Kinds of Introduction Letters ..................................................................................... 50

2. The Beginning Words of the Letter .................................................................................... 50

3. Examples of Offi cial Letters .............................................................................................. 51

4. Examples of Personal Letters ............................................................................................ 52

5. Writing Assignment ........................................................................................................... 52

Chapter 13 Certifi cate ............................................................................................................... 53

1. Introduction of Certifi cate .................................................................................................. 53

2. The Usual Expressions ....................................................................................................... 53

3. Examples of Certifi cates .................................................................................................... 53

4. About Notarial Certifi cates ................................................................................................ 55

5. Commercial Certifi cates .................................................................................................... 56

6. Writing Assignment ........................................................................................................... 58

Chapter 14 Letter of Resignation ............................................................................................. 59

1. About the Writing ............................................................................................................... 59

2. Example of a Letter of Resignation ................................................................................... 59

3. Writing Assignment ........................................................................................................... 59

Chapter 15 Advertisement......................................................................................................... 60

1. Language Characteristics ................................................................................................... 60

2. Ads. in Purchases and Sales (with Chinese Translation) ................................................... 64

3. Ads. for Vacancy ................................................................................................................ 65

4. Usual Abbreviations in Ads. .............................................................................................. 66

5. Writing Assignment ........................................................................................................... 66

Chapter 16 Letter of Invitation ................................................................................................. 67

1. The Writing Skill................................................................................................................ 67

2. Expressions in Different Situation ..................................................................................... 67

3. Examples of Exhibition Invitations and Acknowledgements ............................................ 68

4. Invitation Cards .................................................................................................................. 69

5. Writing Assignment ........................................................................................................... 70

Chapter 17 Letter of Congratulation ....................................................................................... 71

1. The Writing of the Letter ................................................................................................... 71

2. Patterns and Expressions ................................................................................................... 71

3. Examples of Letters of Congratulation .............................................................................. 71

4. Writing Assignment ........................................................................................................... 72

5. Greeting Card ..................................................................................................................... 72

Chapter 18 Others ...................................................................................................................... 73

1. University Codes of Behavior—More Information ........................................................... 73

2. Course Work ...................................................................................................................... 74

3. Tips to Keep Your Instructors Happy ................................................................................ 74

Part Two　Academic Paper Writing

Chapter 1　Ways of Preparation ............................................................................................... 77

Chapter 2　 ................................................................................................................................. 79

1. Learning Objectives ........................................................................................................... 79

2. General Features ................................................................................................................ 79

3. Major Sections ................................................................................................................... 79

4. Acknowledgement ............................................................................................................. 90

5. Reference/Bibliography ..................................................................................................... 91

Part Three Business Letters

Chapter 1　Sales Promotion ....................................................................................................... 97

1. The Purpose of Writing “Sales Letters” ............................................................................. 97

2. How to Write a Good Sales Letter? ................................................................................... 97

3. Examples of Sales Letters .................................................................................................. 97

4. Useful Sentences on Sales Promotion ............................................................................... 99

Chapter 2 Ordering ................................................................................................................. 100

1. What’s an Order? ............................................................................................................. 100

2. The Quality of an Order/an Order-Letter ......................................................................... 100

3. Examples of Ordering ...................................................................................................... 100

4. Useful Sentences on Ordering ......................................................................................... 102

Chapter 3 Urging, Examining and Amending L/C ............................................................... 103

1. Urging the Establishment of L/C ..................................................................................... 103

2. Examining and Amending L/C ........................................................................................ 105

Chapter 4 Complaints, Disputes and Claims ........................................................................ 108

1. Why Do the Complaints Arise? ....................................................................................... 108

2. How to Write a Complaint or Claim Letter? .................................................................... 108

3. How to Write Letters Concerning Disputes? ................................................................... 108

4. Examples of Correspondence （Letters of Complaints, Disputes and Claims） ........... 108

5. Useful Sentences on Complaints, Disputes and Claims .................................................. 111

6. Some Terms Used in Complaints, Disputes and Claims .................................................. 112

7. Exercises .......................................................................................................................... 113

Part Four Contractual Writing and Translation

Chapter 1 What’s a Contract ？ ............................................................................................. 117

Chapter 2 The Structure of a Contract .................................................................................. 118

1. Preamble of a Contract .................................................................................................... 118

2. Body of a Contract ........................................................................................................... 118

3. Witness/Final Clause of a Contract .................................................................................. 120

4. The General Clauses Involved in a Contract Summed Up .............................................. 121

Chapter 3 Letter of Credit ...................................................................................................... 122

1. The Defi nition of L/C....................................................................................................... 122

2. Kinds of L/Cs ................................................................................................................... 122

3. The Contents Involved in an L/C ..................................................................................... 125

4. Useful Sentences on L/C .................................................................................................. 129

5. Examples of 9 Kinds of L/Cs ........................................................................................... 131

6. Shipping Documents Required under L/C ....................................................................... 143

Chapter 4 Stylistic Features of Contractual Writing ............................................................ 164

1. Using Archaic Words ....................................................................................................... 164

2. Using Capitalization ........................................................................................................ 166

3. “Shall” in Legal English .................................................................................................. 167

4. “Should” in Legal English ............................................................................................... 167

5. Using Formal Words and Phrases .................................................................................... 167

6. Using Pairs of Synonyms ................................................................................................. 169

7. Using “Include” and the Like .......................................................................................... 169

8. Using “ONLY” ................................................................................................................. 169

Chapter 5 About Contractual Translation ............................................................................. 170

1. Specifi c Criteria for Contractual Translation ................................................................... 170

2. Confusing Synonyms ....................................................................................................... 170

3. More Examples of Words with Multi-interpretations ...................................................... 171

4. Exercises .......................................................................................................................... 176

Chapter 6 Translation of the Frequent Clauses in a Contract ............................................. 177

1—16. Clauses and Their Translations ................................................................................ 177

17. Exercises ........................................................................................................................ 186

Chapter 7 Contracts and Agreements .................................................................................... 189

1. Sales and Purchase Contracts .......................................................................................... 189

2. Sales Agency Agreement ................................................................................................. 199

3. Consignment Agreement .................................................................................................. 204

4. Compensation Trade Contract ......................................................................................... 206

Appendices

Ⅰ. Reference Key to Writing Assignments ............................................................................. 213

Ⅱ. Reference Key to Part Four, Chapter 6 ............................................................................. 218

Ⅲ. Reference Translation of Some Contracts (Part Four, Chapter 7) ................................. 220

Ⅳ. A List of Abbreviations and Simplifi ed Words Commonly Used in

Trading Documents ............................................................................................................. 223

Ⅴ. Frequent Words and Phrases in Foreign Trade ............................................................... 228

Ⅵ. References .................................................................................................................................... 234
内容简介:
第一版教材主要分为三个部分让学生了解商务英语的应用文方面的基本知识与写作技能，分别是应用文写作，商务信函写作与外贸合同的写作特点及翻译。本次修订将会增加“学术论文写作”这一部分，共九章的内容，充实这本教材的内容，对学生的学习、生活以及就业会有更大的帮助。作者还将对原有的内容进行补充与完善更新等工作，比如重新编写第一部分，应用文写作，第四部分将增加商务条款译文等。
作者简介:
林静【编著】【中国】【现当代】

————————————————————

林静，厦门大学外文学院副教授。长期教授非英语专业研究生的英语精读必修课及商务英语选修课课程。并有在美国圣地亚哥州立大学孔子学院任教两年的经历。也曾在英国威斯敏斯特大学进修过高级商务英语。在进修过程中，不仅在商务外贸专业知识上得到提高，也在应用文及商务合同所体现的英语文化方面有所领悟，并把它们编进《商务英语应用文写作与翻译》一书中。
目录:
Part One　Secretarial Writings

Chapter 1　Note ............................................................................................................................ 3

1. Definition ............................................................................................................................. 3

2. Kinds of Notes ..................................................................................................................... 3

3. Examples of Notes/Signs ..................................................................................................... 3

4. Writing Assignment ............................................................................................................. 9

Chapter 2　Notice........................................................................................................................ 10

1. General Information ........................................................................................................... 10

2. The Writing Guide ............................................................................................................. 10

3. Model Expressions ............................................................................................................. 10

4. Examples of Various Notice............................................................................................... 11

5. Writing Assignment ........................................................................................................... 16

Chapter 3　Poster........................................................................................................................ 17

1. What’s a Poster ？ ............................................................................................................. 17

2. The Writing Instruction ...................................................................................................... 17

3. Examples of Posters ........................................................................................................... 17

4. Writing Assignment ........................................................................................................... 18

Chapter 4　Announcement ........................................................................................................ 19

1. General Information ........................................................................................................... 19

2. Model Expressions ............................................................................................................. 19

3. Examples of Various Announcements ............................................................................... 19

4. Writing Assignment ........................................................................................................... 23

Chapter 5　Report ...................................................................................................................... 24

1. General Information ........................................................................................................... 24

2. Model Expressions ............................................................................................................. 24

3. Examples of Business Reports ........................................................................................... 24

4. Writing Assignment ........................................................................................................... 27

Chapter 6 Memorandum (Memo) ............................................................................................ 28

1. Memo and the Structure ..................................................................................................... 28

2. About the Writing ............................................................................................................... 28

3. Examples of Memos ......................................................................................................... 28

4. Writing Assignment ........................................................................................................... 30

Chapter 7 Agenda ...................................................................................................................... 31

1. Introduction of Agenda ...................................................................................................... 31

2. Examples of Agendas ......................................................................................................... 31

3. Some Expressions (of Amendments) ................................................................................. 33

Chapter 8 Minutes ..................................................................................................................... 34

1. Introduction of Minutes ..................................................................................................... 34

2. The Written Form of Minutes ............................................................................................ 34

3. Examples of Minutes ......................................................................................................... 34

4. Writing Assignment ........................................................................................................... 36

Chapter 9 Application ................................................................................................................ 37

1. Tips of Writing a Job Application ..................................................................................... 37

2. How to Write an Application Effectively ........................................................................... 37

3. Examples of Applications .................................................................................................. 38

4. Writing Assignment ........................................................................................................... 41

Chapter 10 Résumé .................................................................................................................... 43

1. Introduction of Résumé ..................................................................................................... 43

2. Examples of Résumés ........................................................................................................ 44

3. Writing Assignment ........................................................................................................... 46

Chapter 11 Recommendation .................................................................................................... 47

1. The Contents Involved ....................................................................................................... 47

2. The Usual Sentences in the Letter ..................................................................................... 47

3. Letter of Self-Recommendation ......................................................................................... 47

4. Examples of Recommendations ......................................................................................... 47

Chapter 12 Letter of Introduction ............................................................................................ 50

1. Two Kinds of Introduction Letters ..................................................................................... 50

2. The Beginning Words of the Letter .................................................................................... 50

3. Examples of Offi cial Letters .............................................................................................. 51

4. Examples of Personal Letters ............................................................................................ 52

5. Writing Assignment ........................................................................................................... 52

Chapter 13 Certifi cate ............................................................................................................... 53

1. Introduction of Certifi cate .................................................................................................. 53

2. The Usual Expressions ....................................................................................................... 53

3. Examples of Certifi cates .................................................................................................... 53

4. About Notarial Certifi cates ................................................................................................ 55

5. Commercial Certifi cates .................................................................................................... 56

6. Writing Assignment ........................................................................................................... 58

Chapter 14 Letter of Resignation ............................................................................................. 59

1. About the Writing ............................................................................................................... 59

2. Example of a Letter of Resignation ................................................................................... 59

3. Writing Assignment ........................................................................................................... 59

Chapter 15 Advertisement......................................................................................................... 60

1. Language Characteristics ................................................................................................... 60

2. Ads. in Purchases and Sales (with Chinese Translation) ................................................... 64

3. Ads. for Vacancy ................................................................................................................ 65

4. Usual Abbreviations in Ads. .............................................................................................. 66

5. Writing Assignment ........................................................................................................... 66

Chapter 16 Letter of Invitation ................................................................................................. 67

1. The Writing Skill................................................................................................................ 67

2. Expressions in Different Situation ..................................................................................... 67

3. Examples of Exhibition Invitations and Acknowledgements ............................................ 68

4. Invitation Cards .................................................................................................................. 69

5. Writing Assignment ........................................................................................................... 70

Chapter 17 Letter of Congratulation ....................................................................................... 71

1. The Writing of the Letter ................................................................................................... 71

2. Patterns and Expressions ................................................................................................... 71

3. Examples of Letters of Congratulation .............................................................................. 71

4. Writing Assignment ........................................................................................................... 72

5. Greeting Card ..................................................................................................................... 72

Chapter 18 Others ...................................................................................................................... 73

1. University Codes of Behavior—More Information ........................................................... 73

2. Course Work ...................................................................................................................... 74

3. Tips to Keep Your Instructors Happy ................................................................................ 74

Part Two　Academic Paper Writing

Chapter 1　Ways of Preparation ............................................................................................... 77

Chapter 2　 ................................................................................................................................. 79

1. Learning Objectives ........................................................................................................... 79

2. General Features ................................................................................................................ 79

3. Major Sections ................................................................................................................... 79

4. Acknowledgement ............................................................................................................. 90

5. Reference/Bibliography ..................................................................................................... 91

Part Three Business Letters

Chapter 1　Sales Promotion ....................................................................................................... 97

1. The Purpose of Writing “Sales Letters” ............................................................................. 97

2. How to Write a Good Sales Letter? ................................................................................... 97

3. Examples of Sales Letters .................................................................................................. 97

4. Useful Sentences on Sales Promotion ............................................................................... 99

Chapter 2 Ordering ................................................................................................................. 100

1. What’s an Order? ............................................................................................................. 100

2. The Quality of an Order/an Order-Letter ......................................................................... 100

3. Examples of Ordering ...................................................................................................... 100

4. Useful Sentences on Ordering ......................................................................................... 102

Chapter 3 Urging, Examining and Amending L/C ............................................................... 103

1. Urging the Establishment of L/C ..................................................................................... 103

2. Examining and Amending L/C ........................................................................................ 105

Chapter 4 Complaints, Disputes and Claims ........................................................................ 108

1. Why Do the Complaints Arise? ....................................................................................... 108

2. How to Write a Complaint or Claim Letter? .................................................................... 108

3. How to Write Letters Concerning Disputes? ................................................................... 108

4. Examples of Correspondence （Letters of Complaints, Disputes and Claims） ........... 108

5. Useful Sentences on Complaints, Disputes and Claims .................................................. 111

6. Some Terms Used in Complaints, Disputes and Claims .................................................. 112

7. Exercises .......................................................................................................................... 113

Part Four Contractual Writing and Translation

Chapter 1 What’s a Contract ？ ............................................................................................. 117

Chapter 2 The Structure of a Contract .................................................................................. 118

1. Preamble of a Contract .................................................................................................... 118

2. Body of a Contract ........................................................................................................... 118

3. Witness/Final Clause of a Contract .................................................................................. 120

4. The General Clauses Involved in a Contract Summed Up .............................................. 121

Chapter 3 Letter of Credit ...................................................................................................... 122

1. The Defi nition of L/C....................................................................................................... 122

2. Kinds of L/Cs ................................................................................................................... 122

3. The Contents Involved in an L/C ..................................................................................... 125

4. Useful Sentences on L/C .................................................................................................. 129

5. Examples of 9 Kinds of L/Cs ........................................................................................... 131

6. Shipping Documents Required under L/C ....................................................................... 143

Chapter 4 Stylistic Features of Contractual Writing ............................................................ 164

1. Using Archaic Words ....................................................................................................... 164

2. Using Capitalization ........................................................................................................ 166

3. “Shall” in Legal English .................................................................................................. 167

4. “Should” in Legal English ............................................................................................... 167

5. Using Formal Words and Phrases .................................................................................... 167

6. Using Pairs of Synonyms ................................................................................................. 169

7. Using “Include” and the Like .......................................................................................... 169

8. Using “ONLY” ................................................................................................................. 169

Chapter 5 About Contractual Translation ............................................................................. 170

1. Specifi c Criteria for Contractual Translation ................................................................... 170

2. Confusing Synonyms ....................................................................................................... 170

3. More Examples of Words with Multi-interpretations ...................................................... 171

4. Exercises .......................................................................................................................... 176

Chapter 6 Translation of the Frequent Clauses in a Contract ............................................. 177

1—16. Clauses and Their Translations ................................................................................ 177

17. Exercises ........................................................................................................................ 186

Chapter 7 Contracts and Agreements .................................................................................... 189

1. Sales and Purchase Contracts .......................................................................................... 189

2. Sales Agency Agreement ................................................................................................. 199

3. Consignment Agreement .................................................................................................. 204

4. Compensation Trade Contract ......................................................................................... 206

Appendices

Ⅰ. Reference Key to Writing Assignments ............................................................................. 213

Ⅱ. Reference Key to Part Four, Chapter 6 ............................................................................. 218

Ⅲ. Reference Translation of Some Contracts (Part Four, Chapter 7) ................................. 220

Ⅳ. A List of Abbreviations and Simplifi ed Words Commonly Used in

Trading Documents ............................................................................................................. 223

Ⅴ. Frequent Words and Phrases in Foreign Trade ............................................................... 228

Ⅵ. References .................................................................................................................................... 234