X: The Experience When Business Meets Design
出版时间:
2015-10
ISBN:
9781118456545
定价:
293.10
装帧:
其他
开本:
其他
纸张:
其他
页数:
256页
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Welcometoaneweraofbusinessinwhichyourbrandisdefinedbythosewhoexperienceit.Customerexperienceisthenewmarketinganditsalsooneofthehottesttrendsinbusinessrightnow.AlsoknownasCX，executives，strategists，andagenciesalikearelearningthatthedigitalcustomerisnotablydifferentthanthetraditionalcustomersbeforethem.Expectations，thetechnologytheyuse，howandwheretheymakedecisionsandwhatitistheyvalueisforcingstrategiststorethinkandredesignthecustomerjourneyforamultiscreenworld.Whilerifewithchallenges，CXrepresentsalife–savingopportunityforbusinessestoearnrelevanceamonganewgenerationofconnectedcustomers.Butwhatisanexperience?Believeitornot，itsmorethancreativemarketingorexceptionalcustomersupport.Anexperienceisaphysicalandemotionalconnectionbetweenbrandandcustomerthroughouttherelationshiplifecycle.Anexperienceisthebrandanditisaspirational.Anexperienceisagreatproduct，itspackaginganditsperformanceovertime.Anexperienceisdelightfulsalesandservice.AnexperienceiseverythingandanexperienceisintentionalbydesignTherealityisthatpeoplearegoingtohaveanexperience.Thequestionishaveweactuallydefinedwhatitisandwhatitshouldlooklike，feellike，andhowitenchantsoursensesandsensibilities?Ordoyoujustleaveittochance?Theproblemisthatexperiencestodayaredisjointedsimplybecauseeveryonehasadifferentanswertowhatanexperienceisorshouldbe.Andworse，peoplewholeadcustomerengagementacrossdifferenttouchpointsdontcollaborateorcommunicatetoday.Withoutdesign，experiencesareindeedlefttocoincidenceandtheresnoneed，benefitorgloryinhappenstance.Tocompeteforthefuture，toearnacompetitiveadvantageandtobuildrelevanceintomoremeaningfulandfruitfulrelationships，takesexperiencearchitecture.InhisnewbookX，BrianSolissharesmorethantheimportanceofexperience;heteachesreadershowtodesignadesired，meaningfulanduniformcustomerexperienceineverymomentoftruth.SolisintroducestheriseofexperiencearchitectureandhelpsreadersshiftfromareactivetoproactiveapproachtoCXthatborrowsinafunandinformativewayfromtheartandscienceof:UserExperience(UX)Human–CenteredDesignHollywoodStorytellingGameTheoryTransportationEngineeringStoryboardingApplesapproachtoexperiencearchitectureInX，Solisintroducesaframeworkthatwillhelpanyoneanswerthequestion"Whatisanexperience?"Business，meetdesign.
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内容简介:
Welcometoaneweraofbusinessinwhichyourbrandisdefinedbythosewhoexperienceit.Customerexperienceisthenewmarketinganditsalsooneofthehottesttrendsinbusinessrightnow.AlsoknownasCX，executives，strategists，andagenciesalikearelearningthatthedigitalcustomerisnotablydifferentthanthetraditionalcustomersbeforethem.Expectations，thetechnologytheyuse，howandwheretheymakedecisionsandwhatitistheyvalueisforcingstrategiststorethinkandredesignthecustomerjourneyforamultiscreenworld.Whilerifewithchallenges，CXrepresentsalife–savingopportunityforbusinessestoearnrelevanceamonganewgenerationofconnectedcustomers.Butwhatisanexperience?Believeitornot，itsmorethancreativemarketingorexceptionalcustomersupport.Anexperienceisaphysicalandemotionalconnectionbetweenbrandandcustomerthroughouttherelationshiplifecycle.Anexperienceisthebrandanditisaspirational.Anexperienceisagreatproduct，itspackaginganditsperformanceovertime.Anexperienceisdelightfulsalesandservice.AnexperienceiseverythingandanexperienceisintentionalbydesignTherealityisthatpeoplearegoingtohaveanexperience.Thequestionishaveweactuallydefinedwhatitisandwhatitshouldlooklike，feellike，andhowitenchantsoursensesandsensibilities?Ordoyoujustleaveittochance?Theproblemisthatexperiencestodayaredisjointedsimplybecauseeveryonehasadifferentanswertowhatanexperienceisorshouldbe.Andworse，peoplewholeadcustomerengagementacrossdifferenttouchpointsdontcollaborateorcommunicatetoday.Withoutdesign，experiencesareindeedlefttocoincidenceandtheresnoneed，benefitorgloryinhappenstance.Tocompeteforthefuture，toearnacompetitiveadvantageandtobuildrelevanceintomoremeaningfulandfruitfulrelationships，takesexperiencearchitecture.InhisnewbookX，BrianSolissharesmorethantheimportanceofexperience;heteachesreadershowtodesignadesired，meaningfulanduniformcustomerexperienceineverymomentoftruth.SolisintroducestheriseofexperiencearchitectureandhelpsreadersshiftfromareactivetoproactiveapproachtoCXthatborrowsinafunandinformativewayfromtheartandscienceof:UserExperience(UX)Human–CenteredDesignHollywoodStorytellingGameTheoryTransportationEngineeringStoryboardingApplesapproachtoexperiencearchitectureInX，Solisintroducesaframeworkthatwillhelpanyoneanswerthequestion"Whatisanexperience?"Business，meetdesign.
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北京市昌平区
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2015年 印刷
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北京市朝阳区
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