Social Media in the Public Sector[公共部门的社会化媒体：网络世界的参与、合作与透明度]

作者: Ines Mergel 著

出版社: Wiley

出版时间: 2012-10

版次: 1

ISBN: 9781118109946

定价: 455.60

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 320页

正文语种: 英语

分类: 外文古旧书>英文书>计算机与互联网

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University. Figures and Tables
Acknowledgments
About the Author
Understanding Social Media Use in the Public Sector
Introduction
Social Media Technologies in the Public Sector
Drivers for the Use of Social Media in the Public Sector
Barriers to the Use of Social Media in the Public Sector
Regulations and Directives for the Use of Social Media in the Public Sector
Social Media Policy Considerations
Social Media Metrics
Social Media Practices: Participation, Collaboration, and Transparency
Participation 2.0
Collaboration 2.0
Transparency 2.0
Future Development in Social Technologies in Government
Appendix: Overview of Social Media Accounts in the U.S. Federal Government
Glossary
References
Index
内容简介:
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.
作者简介:
Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University.
目录:
Figures and Tables
Acknowledgments
About the Author
Understanding Social Media Use in the Public Sector
Introduction
Social Media Technologies in the Public Sector
Drivers for the Use of Social Media in the Public Sector
Barriers to the Use of Social Media in the Public Sector
Regulations and Directives for the Use of Social Media in the Public Sector
Social Media Policy Considerations
Social Media Metrics
Social Media Practices: Participation, Collaboration, and Transparency
Participation 2.0
Collaboration 2.0
Transparency 2.0
Future Development in Social Technologies in Government
Appendix: Overview of Social Media Accounts in the U.S. Federal Government
Glossary
References
Index