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INVISIBLE GORILLA, THE

INVISIBLE GORILLA, THE

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作者: Christopher Chabris 编

出版社: Random House US

出版时间: 2011-06

版次: 1

ISBN: 9780307459664

定价: 121.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 306页

分类: 外文古旧书>英文书>管理

3人买过

　　Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot.　　

  Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain:　　

  ? Why a company would spend billions to launch a product that itsown analysts know will fail

  ? How a police officer could run right past a brutal assaultwithout seeing it

  ? Why award-winning movies are full of editing mistakes

  ? What criminals have in common with chess masters

  ? Why measles and other childhood diseases are making acomeback

  ? Why money managers could learn a lot from weatherforecasters　　

  Again and again, we think we experience and understand the worldas it is, but our thoughts are beset by everyday illusions. Wewrite traffic laws and build criminal cases on the assumption thatpeople will notice when something unusual happens right in front ofthem. We’re sure we know where we were on 9/11, falsely believingthat vivid memories are seared into our minds with perfectfidelity. And as a society, we spend billions on devices to trainour brains because we’re continually tempted by the lure of quickfixes and effortless self-improvement. 　　

  The Invisible Gorilla reveals the myriad ways that our intuitionscan deceive us, but it’s much more than a catalog of humanfailings. Chabris and Simons explain why we succumb to theseeveryday illusions and what we can do to inoculate ourselvesagainst their effects. Ultimately, the book provides a kind ofx-ray vision into our own minds, making it possible to pierce theveil of illusions that clouds our thoughts and to think clearly forperhaps the first time.

  　　　　CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitivepsychologists who have each received accolades for their researchon a wide range of topics. Their “Gorillas in Our Midst” studyreveals the dark side of our ability to pay attention and hasquickly become one of the best-known experiments in all ofpsychology; it inspired a stage play and was even discussed bycharacters on C.S.I. Chabris, who received his Ph.D. fromHarvard, is a psychology professor at Union College in New York.Simons, who received his Ph.D. from Cornell, is a psychologyprofessor at the University of Illinois.
内容简介:
　　Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot.　　

  Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain:　　

  ? Why a company would spend billions to launch a product that itsown analysts know will fail

  ? How a police officer could run right past a brutal assaultwithout seeing it

  ? Why award-winning movies are full of editing mistakes

  ? What criminals have in common with chess masters

  ? Why measles and other childhood diseases are making acomeback

  ? Why money managers could learn a lot from weatherforecasters　　

  Again and again, we think we experience and understand the worldas it is, but our thoughts are beset by everyday illusions. Wewrite traffic laws and build criminal cases on the assumption thatpeople will notice when something unusual happens right in front ofthem. We’re sure we know where we were on 9/11, falsely believingthat vivid memories are seared into our minds with perfectfidelity. And as a society, we spend billions on devices to trainour brains because we’re continually tempted by the lure of quickfixes and effortless self-improvement. 　　

  The Invisible Gorilla reveals the myriad ways that our intuitionscan deceive us, but it’s much more than a catalog of humanfailings. Chabris and Simons explain why we succumb to theseeveryday illusions and what we can do to inoculate ourselvesagainst their effects. Ultimately, the book provides a kind ofx-ray vision into our own minds, making it possible to pierce theveil of illusions that clouds our thoughts and to think clearly forperhaps the first time.

  　　
作者简介:
　　CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitivepsychologists who have each received accolades for their researchon a wide range of topics. Their “Gorillas in Our Midst” studyreveals the dark side of our ability to pay attention and hasquickly become one of the best-known experiments in all ofpsychology; it inspired a stage play and was even discussed bycharacters on C.S.I. Chabris, who received his Ph.D. fromHarvard, is a psychology professor at Union College in New York.Simons, who received his Ph.D. from Cornell, is a psychologyprofessor at the University of Illinois.

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