Competitive Advantage：Creating and Sustaining Superior Performance

Competitive Advantage：Creating and Sustaining Superior Performance

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作者: Michael E. Porter 著

出版社: Simon & Schuster US

出版时间: 1998-06

ISBN: 9780684841465

定价: 341.60

装帧: 精装

开本: 其他

纸张: 其他

页数: 576页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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COMPETITIVEADVANTAGEintroducesawholenewwayofunderstandingwhatafirmdoes.Porter'sgroundbreakingconceptofthevaluechaindisaggregatesacompanyinto'activities',orthediscretefunctionsorprocessesthatrepresenttheelementalbuildingblocksofcompetitiveadvantage.Nowanessentialpartofinternationalbusinessthinking,COMPETITIVEADVANTAGEtakesstrategyfrombroadvisiontoaninternallyconsistentconfigurationofactivities.Itspowerfulframeworkprovidesthetoolstounderstandthedriversofcostandacompany'srelativecostposition.Porter'svaluechainenablesmanagerstoisolatetheunderlyingsourcesofbuyervaluethatwillcommandapremiumprice,andthereasonswhyoneproductorservicesubstitutesforanother.Heshowshowcompetitiveadvantageliesnotonlyinactivitiesthemselvesbutinthewayactivitiesrelatetoeachother,tosupplieractivities,andtocustomeractivities.Thatthephrases'competitiveadvantage'and'sustainablecompetitiveadvantage'havebecomecommonplaceistestimonytothepowerofPorter'sideas.COMPETITIVEADVANTAGEhasguidedcountlesscompanies,businessschoolstudents,andscholarsinunderstandingtherootsofcompetition.Porter'sworkcapturestheextraordinarycomplexityofcompetitioninawaythatmakesstrategybothconcreteandactionable. MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.
内容简介:
COMPETITIVEADVANTAGEintroducesawholenewwayofunderstandingwhatafirmdoes.Porter'sgroundbreakingconceptofthevaluechaindisaggregatesacompanyinto'activities',orthediscretefunctionsorprocessesthatrepresenttheelementalbuildingblocksofcompetitiveadvantage.Nowanessentialpartofinternationalbusinessthinking,COMPETITIVEADVANTAGEtakesstrategyfrombroadvisiontoaninternallyconsistentconfigurationofactivities.Itspowerfulframeworkprovidesthetoolstounderstandthedriversofcostandacompany'srelativecostposition.Porter'svaluechainenablesmanagerstoisolatetheunderlyingsourcesofbuyervaluethatwillcommandapremiumprice,andthereasonswhyoneproductorservicesubstitutesforanother.Heshowshowcompetitiveadvantageliesnotonlyinactivitiesthemselvesbutinthewayactivitiesrelatetoeachother,tosupplieractivities,andtocustomeractivities.Thatthephrases'competitiveadvantage'and'sustainablecompetitiveadvantage'havebecomecommonplaceistestimonytothepowerofPorter'sideas.COMPETITIVEADVANTAGEhasguidedcountlesscompanies,businessschoolstudents,andscholarsinunderstandingtherootsofcompetition.Porter'sworkcapturestheextraordinarycomplexityofcompetitioninawaythatmakesstrategybothconcreteandactionable.
作者简介:
MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.

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Competitive Advantage Creating and Sustaining Superior Performance 英文原版竞争优势精装英文版进口英语原版书籍【标题与图片不一致时,请质询，正版有货可开发票】

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