EssentialSpeech

作者: Rudolph F. Verderber 著

出版社: CengageLearning

出版时间: 2010-04

ISBN: 9780538449908

定价: 1704.60

装帧: 精装

纸张: 胶版纸

页数: 528页

正文语种: 英语

丛书: Bpa

分类: 外文古旧书>英文书>经济

1人买过

Take your students from the basics of communication to mastering speech preparation and delivery with this engaging, dynamic text. ESSENTIAL SPEECH introduces the various types of speeches as well as the keys for effective speech preparation and confident delivery. Relevant activities and examples of effective and ineffective communication make student learning easier.
Students learn how strong speeches begin with thorough preparation. They develop into confident, competent communicators as they learn to research and use language and vocabulary effectively. Students learn useful delivery strategies as well as how to perfect their listening, observing, analyzing, and critiquing abilities.
This book's inviting and open visual presentation, along with numerous examples drawn from today's world, keep the presentation meaningful and engaging for your students. Numerous hands-on activities also keep students actively involved in learning. Ongoing review and assessment ensure that students understand the concepts as they move ahead.
Technology has had a huge influence on how we learn, how we work, and how we communicate today. The online Speech Builder Express tool solves the major challenges in this course: getting students organized and comfortable to make their presentations and relieving anxiety and stress caused by lack of planning and organization. Speech Builder Express coaches students through every step of the speech outlining process. By providing students with the necessary tutorials, sample videos, and access to a dictionary and thesaurus, this product will help build student confidence, lessen student anxiety, and prepare them for real-world career speaking opportunities.
Discover all of the aspects of teaching speech that you told us were important to you – from concepts and practice to technology support. This book's approach is based on extensive field research and input from teachers across the nation. Rudolph (Rudy) F. Verderber (Ph.D., University of Missouri) is the Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and one of the nation's leading authors of communication textbooks. During his tenure at the University of Cincinnati, where he was head of the university's Communication Department, Dr. Verderber taught more than 25 different courses, 10 of which he originated. Considered one of the university's finest teachers, he received the Dolly Cohen Award for Outstanding Teaching (two such awards are given at the university each year), and in 1994, he was named Distinguished Teaching Professor, an honor held by only four faculty members across the university. In 1996, he received the National Speakers Association Outstanding Professor Award. His primary areas of expertise include rhetoric, public address, argumentation, and interpersonal communication.^Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is the coauthor of the very successful human communication text COMMUNICATE!.^Deanna D. Sellnow (Ph.D., University of North Dakota) is director of undergraduate studies of communication at the University of Kentucky. She served as associate professor of communication, director of the Public Speaking Fundamentals Program, and supervisor of graduate teaching assistants at North Dakota State University, where she taught for 17 years. After earning her master's degree from Wayne State University in Detroit, Dr. Sellnow completed the Ph.D. program at the University of North Dakota. She has received numerous honors for public speaking, teaching, and research, including the American Forensic Association's National Events Tournament Champion in Communication Analysis, North Dakota Speech and Theatre Association's Scholar of the Year, and Outstanding Teacher at North Dakota State University. 1. WELCOME TO PUBLIC SPEAKING.
Understand Public Speaking. Communication Settings, Your Audience Matters. Give Effective and Enthusiastic Speeches. Effective Speech, Enthusiastic Delivery. Be Empowered and Ethical. Empowerment, Ethical Behavior.
2. SPEECH ANXIETY AND PLANNING.
Speech Anxiety. Understand Speech Anxiety, Manage Speech Anxiety. Effective Speech Planning. Be a Confident Speaker, Speech-Planning Steps. Narrative Speeches. Narrative Speeches, Develop a Narrative Speech.
3. LISTEN AND ANALYZE SPEECHES.
Listen Effectively. What Is Listening? Ways to Listen Effectively, Understand and Remember Information. Analyze and Evaluate Speeches. Critically Analyze Speeches, Evaluate Speeches, Receive a Critique.
4. SPEECH GOALS.
Speaking Situations Subjects and Topics. Identify Speaking Situations, Identify Subjects and Topics. Analyze the Setting and Audience. Analyze the Setting, Analyze the Audience, Audience Information. Collect Data About the Audience. Collect Data Through Surveys, Collect Data Using Other Methods. Select a Topic and Write Speech Goals. Select a Speech Topic, Speech Goals, Write Speech Goals.
5. CONSIDER THE AUDIENCE.
Relate to the Audience. Relevance, Initial Audience Disposition, Common Ground, Develop Audience Trust. Adapt for Your Audience. Adapting Strategies, Adapt for Diversity, Create a Specific Plan.
6. RESEARCH.
Locate Information. Research, Personal Knowledge Experience and Observation, Primary Sources. Secondary Sources. Secondary Sources, Types of Secondary Sources. Evaluate Information. Criteria for Judging Sources, Identify and Select Relevant Information, Include Cultural Diverse Views. Record Information. Preparing Research Cards, Citing Sources in Your Speech.
7. THE SPEECH BODY.
Main Points and Thesis Statement. Identify Your Main Point, Write the Thesis Statement. Outline the Speech Body. The Speech Body Outline, Outline Main Points, Subpoints. Supporting Materials and Transitions. Supporting Materials, Transitions in Speeches.
8. THE SPEECH INTRODUCTION AND CONCLUSION.
Create the Introduction. Goals of the Introduction, Outline the Introduction. Create the Conclusion. Parts of the Conclusion, Outline the Conclusion. Complete the Outline. List Sources, Write a Title, Review the Outline.
9. PRESENTATION AIDS.
Visual Aids. Types of Presentation Aids, Criteria for Choosing Presentation Aids. Create Visual Aids. Design Presentation Aids, Computer-Generated Presentation Aids and Multimedia Presentations. Display and Use Presentation Aids. Ways to Display Presentation Aids, Guidelines for Using Presentation Aids.
10. SPEECH WORDING.
Choose the Right Words. Oral Style, Speak Accurately, Speak Clearly. Speak Vividly and Appropriately. Speak Vividly, Speak Appropriately.
11. SPEECH DELIVERY.
Effective Speech Delivery. An Effective Delivery Style, Use Your Voice Effectively, Effective Nonverbal Language. Delivery, Rehearsal, and Audience Adaptation. Speech Delivery Methods, Rehearsal, Adapt to Your Audience.
12. INFORMATIVE SPEECHES.
Informative Speeches. Goal of Informative Speeches, Characteristics of Informative Speeches, Ways to Inform Your Audience. Types of Informative Speeches. Process Speeches, Expository Speeches.
13. PERSUASIVE SPEECHES.
Persuasive Speeches. Goal of a Persuasive Speech, Write a Persuasive Speech Goal. Identify Reasons and Evidence. Find Reasons to Use as Main Points, Find Supporting Evidence, Essentials of Reasoning. Motivate Your Audience. Types and Arguments, Credibility, Emotional Appeal, Ethics, Leadership. Organizational Patterns for Persuasive Speeches.
14. ANALYZING THE MEDIA.
Interpreting Media Reports. Media’s purpose, How media communicates. Interpreting Media Events. Media tools, Media Evaluation.
15. ORAL INTERPRETATION AND DEBATE.
Interpreting Creative Works. Oral Interpretation, Consider Your Purpose and Your Audience. Debate. Debate Essentials, Prepare for Debate, Lincoln-Douglas Debate.
16. GROUP PRESENTATIONS AND CEREMONIAL SPEAKING.
Preparing Group Presentations. Responsibilities of Group Members, Group Problem-Solving Methods, Preparation Process. Delivering Group Presentations. Group Presentation Formats, Evaluating Group Effectiveness. Speeches for Special Occasions. Welcome and Introduction, Recognition Nomination and Acceptance, Other Ceremonial Speeches.
Appendix.
Parliamentary Procedures.
内容简介:
Take your students from the basics of communication to mastering speech preparation and delivery with this engaging, dynamic text. ESSENTIAL SPEECH introduces the various types of speeches as well as the keys for effective speech preparation and confident delivery. Relevant activities and examples of effective and ineffective communication make student learning easier.
Students learn how strong speeches begin with thorough preparation. They develop into confident, competent communicators as they learn to research and use language and vocabulary effectively. Students learn useful delivery strategies as well as how to perfect their listening, observing, analyzing, and critiquing abilities.
This book's inviting and open visual presentation, along with numerous examples drawn from today's world, keep the presentation meaningful and engaging for your students. Numerous hands-on activities also keep students actively involved in learning. Ongoing review and assessment ensure that students understand the concepts as they move ahead.
Technology has had a huge influence on how we learn, how we work, and how we communicate today. The online Speech Builder Express tool solves the major challenges in this course: getting students organized and comfortable to make their presentations and relieving anxiety and stress caused by lack of planning and organization. Speech Builder Express coaches students through every step of the speech outlining process. By providing students with the necessary tutorials, sample videos, and access to a dictionary and thesaurus, this product will help build student confidence, lessen student anxiety, and prepare them for real-world career speaking opportunities.
Discover all of the aspects of teaching speech that you told us were important to you – from concepts and practice to technology support. This book's approach is based on extensive field research and input from teachers across the nation.
作者简介:
Rudolph (Rudy) F. Verderber (Ph.D., University of Missouri) is the Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and one of the nation's leading authors of communication textbooks. During his tenure at the University of Cincinnati, where he was head of the university's Communication Department, Dr. Verderber taught more than 25 different courses, 10 of which he originated. Considered one of the university's finest teachers, he received the Dolly Cohen Award for Outstanding Teaching (two such awards are given at the university each year), and in 1994, he was named Distinguished Teaching Professor, an honor held by only four faculty members across the university. In 1996, he received the National Speakers Association Outstanding Professor Award. His primary areas of expertise include rhetoric, public address, argumentation, and interpersonal communication.^Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is the coauthor of the very successful human communication text COMMUNICATE!.^Deanna D. Sellnow (Ph.D., University of North Dakota) is director of undergraduate studies of communication at the University of Kentucky. She served as associate professor of communication, director of the Public Speaking Fundamentals Program, and supervisor of graduate teaching assistants at North Dakota State University, where she taught for 17 years. After earning her master's degree from Wayne State University in Detroit, Dr. Sellnow completed the Ph.D. program at the University of North Dakota. She has received numerous honors for public speaking, teaching, and research, including the American Forensic Association's National Events Tournament Champion in Communication Analysis, North Dakota Speech and Theatre Association's Scholar of the Year, and Outstanding Teacher at North Dakota State University.
目录:
1. WELCOME TO PUBLIC SPEAKING.
Understand Public Speaking. Communication Settings, Your Audience Matters. Give Effective and Enthusiastic Speeches. Effective Speech, Enthusiastic Delivery. Be Empowered and Ethical. Empowerment, Ethical Behavior.
2. SPEECH ANXIETY AND PLANNING.
Speech Anxiety. Understand Speech Anxiety, Manage Speech Anxiety. Effective Speech Planning. Be a Confident Speaker, Speech-Planning Steps. Narrative Speeches. Narrative Speeches, Develop a Narrative Speech.
3. LISTEN AND ANALYZE SPEECHES.
Listen Effectively. What Is Listening? Ways to Listen Effectively, Understand and Remember Information. Analyze and Evaluate Speeches. Critically Analyze Speeches, Evaluate Speeches, Receive a Critique.
4. SPEECH GOALS.
Speaking Situations Subjects and Topics. Identify Speaking Situations, Identify Subjects and Topics. Analyze the Setting and Audience. Analyze the Setting, Analyze the Audience, Audience Information. Collect Data About the Audience. Collect Data Through Surveys, Collect Data Using Other Methods. Select a Topic and Write Speech Goals. Select a Speech Topic, Speech Goals, Write Speech Goals.
5. CONSIDER THE AUDIENCE.
Relate to the Audience. Relevance, Initial Audience Disposition, Common Ground, Develop Audience Trust. Adapt for Your Audience. Adapting Strategies, Adapt for Diversity, Create a Specific Plan.
6. RESEARCH.
Locate Information. Research, Personal Knowledge Experience and Observation, Primary Sources. Secondary Sources. Secondary Sources, Types of Secondary Sources. Evaluate Information. Criteria for Judging Sources, Identify and Select Relevant Information, Include Cultural Diverse Views. Record Information. Preparing Research Cards, Citing Sources in Your Speech.
7. THE SPEECH BODY.
Main Points and Thesis Statement. Identify Your Main Point, Write the Thesis Statement. Outline the Speech Body. The Speech Body Outline, Outline Main Points, Subpoints. Supporting Materials and Transitions. Supporting Materials, Transitions in Speeches.
8. THE SPEECH INTRODUCTION AND CONCLUSION.
Create the Introduction. Goals of the Introduction, Outline the Introduction. Create the Conclusion. Parts of the Conclusion, Outline the Conclusion. Complete the Outline. List Sources, Write a Title, Review the Outline.
9. PRESENTATION AIDS.
Visual Aids. Types of Presentation Aids, Criteria for Choosing Presentation Aids. Create Visual Aids. Design Presentation Aids, Computer-Generated Presentation Aids and Multimedia Presentations. Display and Use Presentation Aids. Ways to Display Presentation Aids, Guidelines for Using Presentation Aids.
10. SPEECH WORDING.
Choose the Right Words. Oral Style, Speak Accurately, Speak Clearly. Speak Vividly and Appropriately. Speak Vividly, Speak Appropriately.
11. SPEECH DELIVERY.
Effective Speech Delivery. An Effective Delivery Style, Use Your Voice Effectively, Effective Nonverbal Language. Delivery, Rehearsal, and Audience Adaptation. Speech Delivery Methods, Rehearsal, Adapt to Your Audience.
12. INFORMATIVE SPEECHES.
Informative Speeches. Goal of Informative Speeches, Characteristics of Informative Speeches, Ways to Inform Your Audience. Types of Informative Speeches. Process Speeches, Expository Speeches.
13. PERSUASIVE SPEECHES.
Persuasive Speeches. Goal of a Persuasive Speech, Write a Persuasive Speech Goal. Identify Reasons and Evidence. Find Reasons to Use as Main Points, Find Supporting Evidence, Essentials of Reasoning. Motivate Your Audience. Types and Arguments, Credibility, Emotional Appeal, Ethics, Leadership. Organizational Patterns for Persuasive Speeches.
14. ANALYZING THE MEDIA.
Interpreting Media Reports. Media’s purpose, How media communicates. Interpreting Media Events. Media tools, Media Evaluation.
15. ORAL INTERPRETATION AND DEBATE.
Interpreting Creative Works. Oral Interpretation, Consider Your Purpose and Your Audience. Debate. Debate Essentials, Prepare for Debate, Lincoln-Douglas Debate.
16. GROUP PRESENTATIONS AND CEREMONIAL SPEAKING.
Preparing Group Presentations. Responsibilities of Group Members, Group Problem-Solving Methods, Preparation Process. Delivering Group Presentations. Group Presentation Formats, Evaluating Group Effectiveness. Speeches for Special Occasions. Welcome and Introduction, Recognition Nomination and Acceptance, Other Ceremonial Speeches.
Appendix.
Parliamentary Procedures.

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