未读消息消息

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

Contagious 英文原版

Contagious 英文原版

分享

作者: Jonah Berger 著

出版社: Simon & Schuster

出版时间: 2014-01

ISBN: 9781471111709

定价: 104.30

装帧: 平装

开本: 其他

纸张: 其他

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

2人买过

Whyaresomeproductsandideastalkedaboutmorethanothers?Whydosomearticlesmakethemostemailedlist?WhydosomeYouTubevideosgoviral?Word-of-mouth.Whetherthroughface-to-faceconversations,emailsfromfriends,oronlineproductreviews,theinformationandopinionswegetfromothershaveastrongimpactonourownbehaviour.Indeed,word-of-mouthgeneratesmorethantwotimesthesalesofpaidadvertisingandistheprimaryfactorbehind20-50%ofallpurchasingdecisions.Itisbetween8.5and30timesmoreeffectivethantraditionalmedia.Butwanttoknowthebestthingaboutword-of-mouth?It'savailabletoeveryone.Whetheryou'reaFortune500companytryingtoincreasesales,acornerrestauranttryingtoraiseawareness,anon-profittryingtofightobesity,oranewbiepoliticianrunningforcitycouncil,word-of-mouthcanhelpyousucceed.Andyoudon'thavetohavemillionsofdollarstospendonanadvertisingbudget.Youjusthavetogetpeopletotalk.Thechallenge,though,ishowtodothat.Thisbookwillshowyouhow.
内容简介:
Whyaresomeproductsandideastalkedaboutmorethanothers?Whydosomearticlesmakethemostemailedlist?WhydosomeYouTubevideosgoviral?Word-of-mouth.Whetherthroughface-to-faceconversations,emailsfromfriends,oronlineproductreviews,theinformationandopinionswegetfromothershaveastrongimpactonourownbehaviour.Indeed,word-of-mouthgeneratesmorethantwotimesthesalesofpaidadvertisingandistheprimaryfactorbehind20-50%ofallpurchasingdecisions.Itisbetween8.5and30timesmoreeffectivethantraditionalmedia.Butwanttoknowthebestthingaboutword-of-mouth?It'savailabletoeveryone.Whetheryou'reaFortune500companytryingtoincreasesales,acornerrestauranttryingtoraiseawareness,anon-profittryingtofightobesity,oranewbiepoliticianrunningforcitycouncil,word-of-mouthcanhelpyousucceed.Andyoudon'thavetohavemillionsofdollarstospendonanadvertisingbudget.Youjusthavetogetpeopletotalk.Thechallenge,though,ishowtodothat.Thisbookwillshowyouhow.

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助 ManagementLeadership经营管理 Arts&Photography艺术与摄影

Contagious 英文原版 9.78147E+12

八五品

胭脂书局

北京市朝阳区

平均发货22小时成功完成率78.08%

￥179.00

券

100减20

立即购买加入购物车
Contagious : How to Build Word of Mouth in the Digital Age

九五品

wuxiao11的书店

江西省宜春市

平均发货54小时成功完成率81.82%

￥136.50

券

100减20

立即购买加入购物车