当代商务英语综合教程 4 （第2版）

作者: 陈雪翎著

出版社: 华东师范大学出版社

出版时间: 2016-10

版次: 2

ISBN: 9787567517691

定价: 39.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 220页

字数: 316千字

正文语种: 简体中文

分类: 教材教辅考试>教材>高职教材>语言文字

《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。

修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。陈雪翎，男，上海立信会计学院教授，上海市高职高专经济类专业教学指导委员会副主任，上海立信会计学院高职学院常务副院长，剑桥大学外语考试部资深培训官中国华东地区BEC 考官组组长，担任会计英语、商务英语等方面课程教学，出版多部教材及专著。 Unit 1

Text A How the Credit Card Captured America

Language m Use

Text B Lloyd's of London

Unit 2

Text A Magazines

Language in Use

Text B How Can You Survive Parties?

Unit 3

Text A Business Travelers

Language in Use

Text B Do You Know Where Your Brand Is?

Unit 4

Text A Influencing Bosses and Making Friends

Language in Use

Text B Boeing vs Airbus: This Time It's War

Unit 5

Text A Hands-on Help

Language in Use

Text B The Securities Exchange

Unit 6

Text A Virtual-Relationship Oddities

Language m Use

Text B How to Raise Business Finance

Unit 7

Text A Action Will Be Taken

Language in Use

Text B A Tangle of Tapes

Unit 8

Text A What Are Organisational Myths?

Language in Use

Text B Foreign Exchange Trading

Unit 9

Text A How Markets Move Space

Language in Use

Text B International Taxation

Unit 10

Text A Against the Odds

Language in Use

Text B Young Dreams

Unit 11

Text A McDonald's 24/7

Language in Use

Text B Sales Management

Unit 12

Text A Choose Optimism

Language m Use

Text B Understanding Hostile Customers

Unit 13

Text A Reading to Make Us Glad

Language m Use

Text B Sharing Losses through Insurance

Unit 14

Text A Waking Up

Language in Use

Text B Exporting and Importing of Natural Resources

Appendix Selected Readings

Glossary
内容简介:
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。

修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
作者简介:
陈雪翎，男，上海立信会计学院教授，上海市高职高专经济类专业教学指导委员会副主任，上海立信会计学院高职学院常务副院长，剑桥大学外语考试部资深培训官中国华东地区BEC 考官组组长，担任会计英语、商务英语等方面课程教学，出版多部教材及专著。
目录:
Unit 1

Text A How the Credit Card Captured America

Language m Use

Text B Lloyd's of London

Unit 2

Text A Magazines

Language in Use

Text B How Can You Survive Parties?

Unit 3

Text A Business Travelers

Language in Use

Text B Do You Know Where Your Brand Is?

Unit 4

Text A Influencing Bosses and Making Friends

Language in Use

Text B Boeing vs Airbus: This Time It's War

Unit 5

Text A Hands-on Help

Language in Use

Text B The Securities Exchange

Unit 6

Text A Virtual-Relationship Oddities

Language m Use

Text B How to Raise Business Finance

Unit 7

Text A Action Will Be Taken

Language in Use

Text B A Tangle of Tapes

Unit 8

Text A What Are Organisational Myths?

Language in Use

Text B Foreign Exchange Trading

Unit 9

Text A How Markets Move Space

Language in Use

Text B International Taxation

Unit 10

Text A Against the Odds

Language in Use

Text B Young Dreams

Unit 11

Text A McDonald's 24/7

Language in Use

Text B Sales Management

Unit 12

Text A Choose Optimism

Language m Use

Text B Understanding Hostile Customers

Unit 13

Text A Reading to Make Us Glad

Language m Use

Text B Sharing Losses through Insurance

Unit 14

Text A Waking Up

Language in Use

Text B Exporting and Importing of Natural Resources

Appendix Selected Readings

Glossary

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当代商务英语综合教程 4 （第2版）

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