The Art of Explanation：Making your Ideas, Products, and Services Easier to Understand

The Art of Explanation：Making your Ideas, Products, and Services Easier to Understand

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作者: Lee Lefever 著

出版社: Wiley

出版时间: 2012-09

版次: 1

ISBN: 9781118374580

定价: 221.10

装帧: 平装

开本: 其他

纸张: 其他

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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Yourguidetobecominganexplanationspecialist.You'vedonethehardwork.Yourproductorserviceworksbeautifully-butsomethingismissing.Peoplejustdon'tseethebigidea-andit'skeepingyoufrombeingsuccessful.Yourideahasanexplanationproblem.TheArtofExplanationisforbusinesspeople,educatorsandinfluencerswhowanttoimprovetheirexplanationskillsandstartsolvingexplanationproblems.

AuthorLeeLeFeveristhefounderofCommonCraft,acompanyknownaroundtheworldformakingcomplexideaseasytounderstandthroughshortanimatedvideos.Heisyourguidetohelpingaudiencesfallinlovewithyourideas,productsorservicesthroughbetterexplanationsinanymedium.

Youwilllearnto:Plan:Learnexplanationbasics,whatcausesthemtofailandhowtodiagnoseexplanationproblems.Package:Usingsimpleelements,createanexplanationstrategythatbuildsconfidenceandmotivatesyouraudience.

Present:Produceremarkableexplanationswithvisualsandmedia.

TheArtofExplanationisyourinvitationtobecomeanexplanationspecialistandseewhyexplanationisnowafundamentalskillforprofessionals. LEELeFEVERistheChiefExplainer,illustrator,andvoiceofCommonCraft,andiswidelycreditedforinspiringthevideoexplanationindustry.Since2007,thecompanyhaswonnumerousawardsandhascreatedexplanationsfortheworld'smostrespectedbrands,includingIntel,Google,Dropbox,andFord.Itsonlinevideoshavebeenviewedmorethan50milliontimes.Today,CommonCraft'smissionistomaketheworldamoreunderstandableplacetoliveandworkbyinspiringandequippingprofessionalstobecomeexplanationspecialists.
LeecanbefoundinSeattle,Washington,withhiswifeandbusinesspartner,Sachi,andtheirdog,Bosco,afineswimmer.
内容简介:
Yourguidetobecominganexplanationspecialist.You'vedonethehardwork.Yourproductorserviceworksbeautifully-butsomethingismissing.Peoplejustdon'tseethebigidea-andit'skeepingyoufrombeingsuccessful.Yourideahasanexplanationproblem.TheArtofExplanationisforbusinesspeople,educatorsandinfluencerswhowanttoimprovetheirexplanationskillsandstartsolvingexplanationproblems.

AuthorLeeLeFeveristhefounderofCommonCraft,acompanyknownaroundtheworldformakingcomplexideaseasytounderstandthroughshortanimatedvideos.Heisyourguidetohelpingaudiencesfallinlovewithyourideas,productsorservicesthroughbetterexplanationsinanymedium.

Youwilllearnto:Plan:Learnexplanationbasics,whatcausesthemtofailandhowtodiagnoseexplanationproblems.Package:Usingsimpleelements,createanexplanationstrategythatbuildsconfidenceandmotivatesyouraudience.

Present:Produceremarkableexplanationswithvisualsandmedia.

TheArtofExplanationisyourinvitationtobecomeanexplanationspecialistandseewhyexplanationisnowafundamentalskillforprofessionals.
作者简介:
LEELeFEVERistheChiefExplainer,illustrator,andvoiceofCommonCraft,andiswidelycreditedforinspiringthevideoexplanationindustry.Since2007,thecompanyhaswonnumerousawardsandhascreatedexplanationsfortheworld'smostrespectedbrands,includingIntel,Google,Dropbox,andFord.Itsonlinevideoshavebeenviewedmorethan50milliontimes.Today,CommonCraft'smissionistomaketheworldamoreunderstandableplacetoliveandworkbyinspiringandequippingprofessionalstobecomeexplanationspecialists.
LeecanbefoundinSeattle,Washington,withhiswifeandbusinesspartner,Sachi,andtheirdog,Bosco,afineswimmer.

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