Focus 焦点: 企业未来之本

Focus 焦点: 企业未来之本

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作者: Al Ries （阿尔·里斯）著

出版社: HarperCollins US

出版时间: 2005-09

版次: 1

ISBN: 9780060799908

定价: 145.10

装帧: 平装

开本: 大32开

纸张: 胶版纸

页数: 320页

正文语种: 英语

丛书: Collins Business Essentials

分类: 外文古旧书>英文书>管理

5人买过

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success. Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller. Preface

Introduction to the

Collins Business Essentials Edition 2005

Introduction

1 The Unfocusing of Corporate America

2 The Driving Force of Globalization

3 The Driving Force of Division

4 Encouraging Signs from the Corporate Front

5 Encouraging Signs from the Retail Front

6 A Tale of Two Colas

7 The QualityAxion

8 Finding Your Word

9 Narrowing Your Scope

10 Coping with Change

11 Divide and Conquer

12 Building a Multistep Focus

13 Disciplining the Dinosaur

14 Crossing the Trench

15 Fifteen Keys to a Long-Term Focus

Index
内容简介:
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
作者简介:
Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
目录:
Preface

Introduction to the

Collins Business Essentials Edition 2005

Introduction

1 The Unfocusing of Corporate America

2 The Driving Force of Globalization

3 The Driving Force of Division

4 Encouraging Signs from the Corporate Front

5 Encouraging Signs from the Retail Front

6 A Tale of Two Colas

7 The QualityAxion

8 Finding Your Word

9 Narrowing Your Scope

10 Coping with Change

11 Divide and Conquer

12 Building a Multistep Focus

13 Disciplining the Dinosaur

14 Crossing the Trench

15 Fifteen Keys to a Long-Term Focus

Index

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