商务英语写作

商务英语写作
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作者:
2005-04
版次: 1
ISBN: 9787810823685
定价: 25.00
装帧: 平装
开本: 16开
纸张: 胶版纸
页数: 250页
字数: 375千字
正文语种: 简体中文,英语
  •   《商务英语写作》致力于解决高职高专商务英语专业学生在商务英语写作中面临的主要问题,即,如何学以致用,如何把课堂学习同就业需要与外贸企业实际需要相结合的问题。《商务英语写作》从各种商务写作实际入手,涉及主题范围广,能涵盖学生在商业企业中面临的大多数实际写作需要,且所选范例非常具有实际参考价值。同时把一些较为基础性的实际写作知识和语言知识穿插在各个章节之间,给学生的学习和教师的课堂教学留有较大的自主选择的空间,以保证学生的写作热情既可以不必被枯燥乏味的语言和写作知识所抹杀,又可以使他们学到一定的写作知识,磨练写作技巧,使商务英语写作水平得以提高。 ChapterOneAnIntroductiontoBusinessWriting
    1.1IsWritingSoImportantforaBusinessSuccess?
    1.2WhatKnowledgeofWritingMakesaSuccessfulBusinessperson?
    1.3GeneralWritingStrategies

    ChapterTwoEnglishWritingofEmployment
    SectionOneBusinessWriting
    2.1Introduction
    2.2CoverLetters
    2.2.1WhatIsaCoverLetter?
    2.2.2FiveThingstoThinkAboutBeforeWriting
    2.2.3AnatomyofaCoverLetter
    2.2.4TenImportantRulesofCoverLetterWriting
    2.2.5SampleCoverLetters
    2.3ProfessionalResumes
    2.3.1IntroductiontoProfessionalResumes
    2.3.2SixteenImportantFeaturesofaProfessionalResume
    2.3.3SampleResumes
    2.4ThankYouLetters
    2.4.1AboutThankYouLetters
    2.4.2SamplesofThankYouLetters
    SectionTwoLanguageHandbook
    2.5UsingofNouns
    2.5.1DefinitionofNoun
    2.5.2ClassificationofNouns
    2.5.3NounUsage
    SectionThreeWriter'sWorkshop
    2.6TheWritingProcessandWriter'sJob
    2.6.1TheWritingProcess
    2.6.2DifferentWritingStages
    2.6.3DifferentJobsofaWriter

    ChapterThreeMemorandumsandOtherOfficeDailyRoutines
    SectionOneBusinessWriting
    3.1Introduction
    3.2GeneralInformationandSamplesofOfficeDailyRoutines
    3.2.1Memos
    3.2.2Minutes
    3.2.3Schedules
    3.2.4NoticesandPosters
    3.2.5Certificates
    3.2.6LettersofIntroduction
    3.2.7NotesandBills
    SectionTwoLanguageHandbook
    3.3VerbTense
    3.3.1PassiveTense
    3.3.2ChangingPassiveVoicetoActiveVoice
    3.3.3ThinksActively
    SectionThreeWriter'sWorkshop
    3.4BeforeWritingStrategy
    3.4.1Planning
    3.4.2Pre-writingwithOutlines

    ChapterFourAdvertisementsandSalesPromotion
    SectionOneBusinessWriting
    4.1Introduction
    4.2GeneralInformationandSamplesofAdvertisementsandSalesPromotion
    4.2.1StructureofAdvertisements
    4.2.2TypesofWriting
    4.2.3VerbalCharacteristicsofEnglishAdvertising
    4.2.4FeaturesofAdvertisingSentences
    4.2.5RhetoricFeaturesofAdvertisingEnglish
    SectionTwoLanguageHandbook
    4.3Subject-VerbAgreement
    SectionThreeWriter'sWorkshop
    4.4HowtoWriteaFive-paragraphEssay

    ChapterFiveBusinessLetters(Ⅰ)
    SectionOneBusinessWriting
    5.1Introduction
    5.2GeneralInformationandSamplesofBusinessLetters
    5.2.1EnquiriesandReplies
    5.2.2OrdersandTheirFulfillment
    5.2.3Payment
    5.2.4Shipment
    SectionTwoLanguageHandbook
    5.3PunctuationI:EndMarks
    5.3.1KindsofPunctuationMarks
    5.3.2EndMarks
    SectionThreeWriter'sWorkshop
    5.4WritingStrategies
    5.4.1WordWebs
    5.4.2Brainstorming
    5.4.3ChartsandDiagrams
    5.4.4PeersasPartners
    5.4.5Self-evaluation
    5.4.6TheFinalEdit
    5.4.7TheEvaluationTask

    ChapterSixBusinessLetters(Ⅱ)
    SectionOneBusinessWriting
    6.1Introduction
    6.2GeneralInformationandSamplesofBusinessLetters
    6.2.1Complaints
    6.2.2Claims
    6.2.3Adjustments
    SectionTwoLanguageHandbook
    6.3PunctuationⅡ:TheComma
    SectionThreeWriter'sWorkshop
    6.4SentenceCombining
    6.4.1JoiningSentenceParts
    6.4.2AddingWordstoSentences
    6.4.3InsertingWordGroups
    6.4.4ShowingRelationships


    ChapterSevenNetiquetteinBusinessCommunication
    SectionOneBusinessWriting
    7.1Introduction
    7.2NetiquetteinDetails
    7.2.1E-mailEtiquette
    7.2.2EtiquettesofVoiceMailandAnsweringMachine
    7.2.3TelephoneEtiquette
    7.2.4WebEtiquette
    SectionTwoLanguageHandbook
    7.3PunctuationII1:UsageofOtherPunctuationMarks
    7.3.1QuotationMarkandUnderlining
    7.3.2Semicolon
    7.3.3Colon
    7.3.4Hyphen
    7.3.5Apostrophe
    SectionThreeWriter'sWorkshop
    7.4SentenceStructure
    7.4.1UnderstandingSimpleSentences
    7.4.2CreatingCompoundSentences
    7.4.3UsingClausestoCreateComplexSentences

    ChapterEightMiscellaneousBusinessSocialCorrespondence(Ⅰ)
    SectionOneBusinessWriting
    8.1Introduction
    8.2StylesofBusinessSocialCorrespondence
    8.2.1BlockForm
    ……

    ChapterNineMiscellaneousBusinessSocialCorrespondence(II)
    ChapterTenBusinessSpeeches
    ChapterElevenBusinessReports
    ChapterTwelveTechnicalManualsandInstructions
    ChapterThirteenContractsandAgreements
    ChapterFourteenModernTechnologyinBusinessWriting
    AppendixABusinessWritingGlossary
    References
  • 内容简介:
      《商务英语写作》致力于解决高职高专商务英语专业学生在商务英语写作中面临的主要问题,即,如何学以致用,如何把课堂学习同就业需要与外贸企业实际需要相结合的问题。《商务英语写作》从各种商务写作实际入手,涉及主题范围广,能涵盖学生在商业企业中面临的大多数实际写作需要,且所选范例非常具有实际参考价值。同时把一些较为基础性的实际写作知识和语言知识穿插在各个章节之间,给学生的学习和教师的课堂教学留有较大的自主选择的空间,以保证学生的写作热情既可以不必被枯燥乏味的语言和写作知识所抹杀,又可以使他们学到一定的写作知识,磨练写作技巧,使商务英语写作水平得以提高。
  • 目录:
    ChapterOneAnIntroductiontoBusinessWriting
    1.1IsWritingSoImportantforaBusinessSuccess?
    1.2WhatKnowledgeofWritingMakesaSuccessfulBusinessperson?
    1.3GeneralWritingStrategies

    ChapterTwoEnglishWritingofEmployment
    SectionOneBusinessWriting
    2.1Introduction
    2.2CoverLetters
    2.2.1WhatIsaCoverLetter?
    2.2.2FiveThingstoThinkAboutBeforeWriting
    2.2.3AnatomyofaCoverLetter
    2.2.4TenImportantRulesofCoverLetterWriting
    2.2.5SampleCoverLetters
    2.3ProfessionalResumes
    2.3.1IntroductiontoProfessionalResumes
    2.3.2SixteenImportantFeaturesofaProfessionalResume
    2.3.3SampleResumes
    2.4ThankYouLetters
    2.4.1AboutThankYouLetters
    2.4.2SamplesofThankYouLetters
    SectionTwoLanguageHandbook
    2.5UsingofNouns
    2.5.1DefinitionofNoun
    2.5.2ClassificationofNouns
    2.5.3NounUsage
    SectionThreeWriter'sWorkshop
    2.6TheWritingProcessandWriter'sJob
    2.6.1TheWritingProcess
    2.6.2DifferentWritingStages
    2.6.3DifferentJobsofaWriter

    ChapterThreeMemorandumsandOtherOfficeDailyRoutines
    SectionOneBusinessWriting
    3.1Introduction
    3.2GeneralInformationandSamplesofOfficeDailyRoutines
    3.2.1Memos
    3.2.2Minutes
    3.2.3Schedules
    3.2.4NoticesandPosters
    3.2.5Certificates
    3.2.6LettersofIntroduction
    3.2.7NotesandBills
    SectionTwoLanguageHandbook
    3.3VerbTense
    3.3.1PassiveTense
    3.3.2ChangingPassiveVoicetoActiveVoice
    3.3.3ThinksActively
    SectionThreeWriter'sWorkshop
    3.4BeforeWritingStrategy
    3.4.1Planning
    3.4.2Pre-writingwithOutlines

    ChapterFourAdvertisementsandSalesPromotion
    SectionOneBusinessWriting
    4.1Introduction
    4.2GeneralInformationandSamplesofAdvertisementsandSalesPromotion
    4.2.1StructureofAdvertisements
    4.2.2TypesofWriting
    4.2.3VerbalCharacteristicsofEnglishAdvertising
    4.2.4FeaturesofAdvertisingSentences
    4.2.5RhetoricFeaturesofAdvertisingEnglish
    SectionTwoLanguageHandbook
    4.3Subject-VerbAgreement
    SectionThreeWriter'sWorkshop
    4.4HowtoWriteaFive-paragraphEssay

    ChapterFiveBusinessLetters(Ⅰ)
    SectionOneBusinessWriting
    5.1Introduction
    5.2GeneralInformationandSamplesofBusinessLetters
    5.2.1EnquiriesandReplies
    5.2.2OrdersandTheirFulfillment
    5.2.3Payment
    5.2.4Shipment
    SectionTwoLanguageHandbook
    5.3PunctuationI:EndMarks
    5.3.1KindsofPunctuationMarks
    5.3.2EndMarks
    SectionThreeWriter'sWorkshop
    5.4WritingStrategies
    5.4.1WordWebs
    5.4.2Brainstorming
    5.4.3ChartsandDiagrams
    5.4.4PeersasPartners
    5.4.5Self-evaluation
    5.4.6TheFinalEdit
    5.4.7TheEvaluationTask

    ChapterSixBusinessLetters(Ⅱ)
    SectionOneBusinessWriting
    6.1Introduction
    6.2GeneralInformationandSamplesofBusinessLetters
    6.2.1Complaints
    6.2.2Claims
    6.2.3Adjustments
    SectionTwoLanguageHandbook
    6.3PunctuationⅡ:TheComma
    SectionThreeWriter'sWorkshop
    6.4SentenceCombining
    6.4.1JoiningSentenceParts
    6.4.2AddingWordstoSentences
    6.4.3InsertingWordGroups
    6.4.4ShowingRelationships


    ChapterSevenNetiquetteinBusinessCommunication
    SectionOneBusinessWriting
    7.1Introduction
    7.2NetiquetteinDetails
    7.2.1E-mailEtiquette
    7.2.2EtiquettesofVoiceMailandAnsweringMachine
    7.2.3TelephoneEtiquette
    7.2.4WebEtiquette
    SectionTwoLanguageHandbook
    7.3PunctuationII1:UsageofOtherPunctuationMarks
    7.3.1QuotationMarkandUnderlining
    7.3.2Semicolon
    7.3.3Colon
    7.3.4Hyphen
    7.3.5Apostrophe
    SectionThreeWriter'sWorkshop
    7.4SentenceStructure
    7.4.1UnderstandingSimpleSentences
    7.4.2CreatingCompoundSentences
    7.4.3UsingClausestoCreateComplexSentences

    ChapterEightMiscellaneousBusinessSocialCorrespondence(Ⅰ)
    SectionOneBusinessWriting
    8.1Introduction
    8.2StylesofBusinessSocialCorrespondence
    8.2.1BlockForm
    ……

    ChapterNineMiscellaneousBusinessSocialCorrespondence(II)
    ChapterTenBusinessSpeeches
    ChapterElevenBusinessReports
    ChapterTwelveTechnicalManualsandInstructions
    ChapterThirteenContractsandAgreements
    ChapterFourteenModernTechnologyinBusinessWriting
    AppendixABusinessWritingGlossary
    References
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