BrandPositioning:StragiesforCompetitiveAdvantage

BrandPositioning:StragiesforCompetitiveAdvantage
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作者:
出版社: McGrawHill
2005-01
ISBN: 9780070581593
定价: 161.20
装帧: 平装
页数: 316页
正文语种: 英语
  • This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:
     
    ? Secure ... Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.
  • 内容简介:
    This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:
     
    ? Secure ...
  • 作者简介:
    Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.
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