Rising Tide：Lessons from 165 Years of Brand Building at Procter & Gamble

作者: Davis Dyer , Frederick Dalzell , Rowena Olegario

出版社: Perseus

出版时间: 2004-07

版次: 1

ISBN: 9781591391470

装帧: 精装

开本: 32开

纸张: 胶版纸

页数: 467页

分类: 外文古旧书>英文书>经济

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　　The Evolution of a Brand Powerhouse

  The candles that lit the nights of Union soldiers during theCivil War. The synthetic detergent that eradicated hours of toilfor women in the 1940s. The disposable diapers that addedconvenience to the lives of busy parents.

  All of these breakthrough "firsts" and a host of others came fromthe same source: consumer goods giant Procter & Gamble. RisingTide chronicles this company's extraordinary 165-year climb from asmall, family-operated soap and candle company to a globalpowerhouse whose market-leading brands improve the lives ofconsumers everywhere.

  Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario weregranted unprecedented access to P&G's corporate archives andexclusive interviews with key executives and employees. Theydescribe the introduction and evolution of such household brands asIvory, Tide, Crest, and Pampers and illustrate how P&G learnedto satisfy consumers and compete in markets all over the world.They also recount insightful 　　Davis Dyer is a Founding Partner, and Frederick Dalzell is aPartner, in the Winthrop Group, Inc. Rowena Olegario is AssistantProfessor of History at Vanderbilt University.
内容简介:
　　The Evolution of a Brand Powerhouse

  The candles that lit the nights of Union soldiers during theCivil War. The synthetic detergent that eradicated hours of toilfor women in the 1940s. The disposable diapers that addedconvenience to the lives of busy parents.

  All of these breakthrough "firsts" and a host of others came fromthe same source: consumer goods giant Procter & Gamble. RisingTide chronicles this company's extraordinary 165-year climb from asmall, family-operated soap and candle company to a globalpowerhouse whose market-leading brands improve the lives ofconsumers everywhere.

  Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario weregranted unprecedented access to P&G's corporate archives andexclusive interviews with key executives and employees. Theydescribe the introduction and evolution of such household brands asIvory, Tide, Crest, and Pampers and illustrate how P&G learnedto satisfy consumers and compete in markets all over the world.They also recount insightful
作者简介:
　　Davis Dyer is a Founding Partner, and Frederick Dalzell is aPartner, in the Winthrop Group, Inc. Rowena Olegario is AssistantProfessor of History at Vanderbilt University.

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Rising Tide：Lessons from 165 Years of Brand Building at Procter & Gamble

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