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Mass Media Research：An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Mass Media Research：An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
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作者: ,
出版社: Wadsworth Publishing
2005-03
ISBN: 9780534647186
装帧: 其他
开本: 其他
纸张: 其他
分类: 外文古旧书>英文书>文学
  • MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental
  • 内容简介:
    MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental
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