E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

作者: Scott Fox 著

出版社: Mcgraw-Hill

出版时间: 2009-05

ISBN: 9780814414620

定价: 274.90

装帧: 精装

页数: 336页

正文语种: 英语

分类: 外文古旧书>英文书>童书

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online—without missing a day of business—from simple yet powerful changes to your website’s design, to the inexpensive strategies that drive today’s online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn’t stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more.

Whether you’re a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Advance praise for e-Riches 2.0:

“With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come.” — Bill O’Reilly, Anchor, Fox News Channel

“A wave of new millionaires is being created now online. Scott Fox’s e-Riches 2.0 can help you be one of them.” — Darren Hardy, Publisher of SUCCESS magazine

“Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.”

— Michael Rapino, CEO, Live Nation

“Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!”

— Tim Sanders, former Chief Solutions Officer at Yahoo!

and author of Love Is the Killer Ap: How to Win Business and Influence Friends Scott Fox (Los Angeles, CA) is the top e-business success coach in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popular E-Commerce Success blog, radio show, and podcast. He is a frequent speaker on e-commerce and online marketing at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World. CONTENTS
Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1
PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED
1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15
2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33
PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY
3 Today’s Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39
4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63
5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67
6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78
7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES
8 Online Viral Marketing: Social Media Offers
Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
9 Social Network Marketing Using Facebook, MySpace,
and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146
11 The Viral Marketing Power of Social Bookmarking
and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS
12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS
14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209
16 Attracting Customers (and Search Engines) with
Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
17 How “Freemiums” Giveaway Promotions Make Money Online . . . . . . . 238
PART 6 PROFITING FROM ONLINE BROADCASTING
18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247
19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261
20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266
PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE
PROGRAM ADVERTISING STRATEGIES
21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273
22 Affiliate Program Advertising: Meet Your
New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY
23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297
24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299
Conclusion: Let’s Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
内容简介:
Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online—without missing a day of business—from simple yet powerful changes to your website’s design, to the inexpensive strategies that drive today’s online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn’t stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more.

Whether you’re a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Advance praise for e-Riches 2.0:

“With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come.” — Bill O’Reilly, Anchor, Fox News Channel

“A wave of new millionaires is being created now online. Scott Fox’s e-Riches 2.0 can help you be one of them.” — Darren Hardy, Publisher of SUCCESS magazine

“Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.”

— Michael Rapino, CEO, Live Nation

“Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!”

— Tim Sanders, former Chief Solutions Officer at Yahoo!

and author of Love Is the Killer Ap: How to Win Business and Influence Friends
作者简介:
Scott Fox (Los Angeles, CA) is the top e-business success coach in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popular E-Commerce Success blog, radio show, and podcast. He is a frequent speaker on e-commerce and online marketing at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World.
目录:
CONTENTS
Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1
PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED
1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15
2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33
PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY
3 Today’s Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39
4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63
5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67
6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78
7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES
8 Online Viral Marketing: Social Media Offers
Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
9 Social Network Marketing Using Facebook, MySpace,
and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146
11 The Viral Marketing Power of Social Bookmarking
and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS
12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS
14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209
16 Attracting Customers (and Search Engines) with
Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
17 How “Freemiums” Giveaway Promotions Make Money Online . . . . . . . 238
PART 6 PROFITING FROM ONLINE BROADCASTING
18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247
19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261
20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266
PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE
PROGRAM ADVERTISING STRATEGIES
21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273
22 Affiliate Program Advertising: Meet Your
New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY
23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297
24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299
Conclusion: Let’s Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

查看详情

E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

内容简介:

作者简介:

目录: