成功指南：职业性（商务）
出版时间:
2001-06
版次:
1
ISBN:
9787304020910
定价:
11.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
81页
字数:
178千字
正文语种:
简体中文，英语
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《成功指南：职业性（商务）》是从英国开放大学（OpenUniversity）引进、改编的多种媒体的商务英语课程，配套教材包括《成功指南——职业性（商务）》（AGuidetoSuccess——Pro—fessionalisminBusiness）；《环球商务英语》（WorldClassEnglishforBusiness）（1，2册）；录像带（光盘）及9盘录音带。 PartOne:ProfessionalisminBusiness
Introduction
1.Managingyourselfandyourteam
1.1Managingyourtime
1.2Workinginateam
1.3Understandingmotivation
2.Planningyourwork
2.1Therationalapproach
2.2Makingdecisions
2.3Monitoringandevaluation
3.Understandingmarketing
3.1Customerfocus
3.2Customersandstakeholders
3.3Themarketingmix
3.4Pricing
3.5Communication
4.Makingfinancialdecisions
4.1Understandingcosts
4.2Whatiscashflow?
4.3Makinginvestmentdecisions
5.Operatinginternationally
5.1Whydocompaniesinternationalise?
5.2Whyisitcomplicated?
5.3Whatdowemeanbyculture?
5.4Adaptorstandardise?
Conclusions
ClosingAssignment
References
PartTwo:WorldClassEnglishforBusiness——CourseGuide
Introduction
Coursecomponents
Thecoursebooks
Thecassettes
Thingsyouneed
Usingthecourse
Timing
Organisationofthecoursebooks
Languageused
Audioactivities
Self-assessment
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内容简介:
《成功指南：职业性（商务）》是从英国开放大学（OpenUniversity）引进、改编的多种媒体的商务英语课程，配套教材包括《成功指南——职业性（商务）》（AGuidetoSuccess——Pro—fessionalisminBusiness）；《环球商务英语》（WorldClassEnglishforBusiness）（1，2册）；录像带（光盘）及9盘录音带。
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目录:
PartOne:ProfessionalisminBusiness
Introduction
1.Managingyourselfandyourteam
1.1Managingyourtime
1.2Workinginateam
1.3Understandingmotivation
2.Planningyourwork
2.1Therationalapproach
2.2Makingdecisions
2.3Monitoringandevaluation
3.Understandingmarketing
3.1Customerfocus
3.2Customersandstakeholders
3.3Themarketingmix
3.4Pricing
3.5Communication
4.Makingfinancialdecisions
4.1Understandingcosts
4.2Whatiscashflow?
4.3Makinginvestmentdecisions
5.Operatinginternationally
5.1Whydocompaniesinternationalise?
5.2Whyisitcomplicated?
5.3Whatdowemeanbyculture?
5.4Adaptorstandardise?
Conclusions
ClosingAssignment
References
PartTwo:WorldClassEnglishforBusiness——CourseGuide
Introduction
Coursecomponents
Thecoursebooks
Thecassettes
Thingsyouneed
Usingthecourse
Timing
Organisationofthecoursebooks
Languageused
Audioactivities
Self-assessment
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