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Unthinking The Surprising Forces Behind What We Buy

Unthinking The Surprising Forces Behind What We Buy

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作者: Harry Beckwith 著

出版社: Hachette Book Group USA

出版时间: 2011-01

版次: 1

ISBN: 9780446574273

定价: 108.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 325页

分类: 外文古旧书>英文书>管理

Harry Beckwith heads Beckwith Partners, a marketing firm thatadvises twenty-three Fortune 200 clients and dozens ofventure-capitalized start-ups on branding and positioning. A PhiBeta Kappa graduate of Stanford, Beckwith is an internationallyacclaimed speaker. He is the bestselling authors of five books,which, collectively, have been translated into twenty-threelanguages.
内容简介:
Harry Beckwith heads Beckwith Partners, a marketing firm thatadvises twenty-three Fortune 200 clients and dozens ofventure-capitalized start-ups on branding and positioning. A PhiBeta Kappa graduate of Stanford, Beckwith is an internationallyacclaimed speaker. He is the bestselling authors of five books,which, collectively, have been translated into twenty-threelanguages.

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