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Crossing the Chasm, 3rd Edition：Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition：Marketing and Selling Disruptive Products to Mainstream Customers
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作者: （杰佛瑞·摩尔） 著
出版社: HarperCollins
2014-01
版次: 3
ISBN: 9780062292988
定价: 187.80
装帧: 平装
开本: 其他
纸张: 胶版纸
页数: 288页
正文语种: 英语
分类: 外文古旧书>英文书>经济
28人买过
  • Thebibleforbringingcutting-edgeproductstolargermarkets—nowrevisedandupdatedwithnewinsightsintotherealitiesofhigh-techmarketingInCrossingtheChasm,GeoffreyA.MooreshowsthatintheTechnologyAdoptionLifeCycle—whichbeginswithinnovatorsandmovestoearlyadopters,earlymajority,latemajority,andlaggards—thereisavastchasmbetweentheearlyadoptersandtheearlymajority.Whileearlyadoptersarewillingtosacrificefortheadvantageofbeingfirst,theearlymajoritywaitsuntiltheyknowthatthetechnologyactuallyoffersimprovementsinproductivity.Thechallengeforinnovatorsandmarketersistonarrowthischasmandultimatelyaccelerateadoptionacrosseverysegment.ThisthirdeditionbringsMoore'sclassicworkuptodatewithdozensofnewexamplesofsuccessesandfailures,newstrategiesformarketinginthedigitalworld,andMoore'smostcurrentinsightsandfindings.Healsoincludestwonewappendices,thefirstconnectingtheideasinCrossingtheChasmtoworksubsequentlypublishedinhisInsidetheTornado,andthesecondpresentinghisrecentgroundbreakingworkfortechnologyadoptionmodelsforhigh-techconsumermarkets. GeoffreyMooreistheauthorofEscapeVelocity,InsidetheTornado,LivingontheFaultLine,andothergroundbreakingbooksforhigh-techinnovatorsandentrepreneurs.
  • 内容简介:
    Thebibleforbringingcutting-edgeproductstolargermarkets—nowrevisedandupdatedwithnewinsightsintotherealitiesofhigh-techmarketingInCrossingtheChasm,GeoffreyA.MooreshowsthatintheTechnologyAdoptionLifeCycle—whichbeginswithinnovatorsandmovestoearlyadopters,earlymajority,latemajority,andlaggards—thereisavastchasmbetweentheearlyadoptersandtheearlymajority.Whileearlyadoptersarewillingtosacrificefortheadvantageofbeingfirst,theearlymajoritywaitsuntiltheyknowthatthetechnologyactuallyoffersimprovementsinproductivity.Thechallengeforinnovatorsandmarketersistonarrowthischasmandultimatelyaccelerateadoptionacrosseverysegment.ThisthirdeditionbringsMoore'sclassicworkuptodatewithdozensofnewexamplesofsuccessesandfailures,newstrategiesformarketinginthedigitalworld,andMoore'smostcurrentinsightsandfindings.Healsoincludestwonewappendices,thefirstconnectingtheideasinCrossingtheChasmtoworksubsequentlypublishedinhisInsidetheTornado,andthesecondpresentinghisrecentgroundbreakingworkfortechnologyadoptionmodelsforhigh-techconsumermarkets.
  • 作者简介:
    GeoffreyMooreistheauthorofEscapeVelocity,InsidetheTornado,LivingontheFaultLine,andothergroundbreakingbooksforhigh-techinnovatorsandentrepreneurs.
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