酒店英语阅读教程/新标准高职英语专业系列教材
出版时间:
2013-06
版次:
1
ISBN:
9787544633826
定价:
25.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
210页
字数:
378千字
正文语种:
英语
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为适应行业发展和国家产业转型升级对高技能英语专门人才的需求,上海外语教育出版社组织外语教育专家编写了《酒店英语阅读教程/新标准高职英语专业系列教材》。《酒店英语阅读教程/新标准高职英语专业系列教材》按照“高职高专英语教学文件”中对英语类专业的培养目标、素质结构和能力结构的要求编写,着重培养学生在新时代背景下生活和丁作所需的革语语言应用能力和跨文化交际能力,兼顾相关职业素养和人文素养的提高。 Unit1Hotel
PassageAHotel
PassageBInn
Unit2HotelTypes
PassageAClassificationofHotelsbyType
PassageBTheMostExpensiveHl~els
Unit3BurjAlArab
PassageABur]AIArab
PassageBApartmentHotel
Unit4HotelDepartmentsandPositionResponsibilities
PassageAHotelDepartmentsandTheirResponsibilities
PassageBFrontOfficeStaff'sRolesandAttributes
Unit5StaffTraining
PassageAEmployeeDecisionsMakeGreatTrainingTools
PassageBHotelsTrainEmployeestoThinkFast
Unit6HotelBusinessMode!
PassageAChangingTimesRequireChangingHotelBusinessMo
PassageBIsYourHote!aMess?
Unit7Cross-culturalAwareness
PassageAVaryingCulturalCustomsImpactHotelDesign
PassageBAccommodatingtheInternationalGuest
Unit8HoteIMarketing
PassaReAFiveWaystoDigitallyUpsellatYourHotel
PassageBMobileMeetsHotels:DeterminingWhetheraWebsiteorAppisMostValuableforYourProperty82
Unit9HotelandTourism
PassageAChineseTourism:APotentialBoun forU.S.Hotels
PassageBChineseSupplyDemandMakingWavesinCaribbean
Unit10TalentManagementModel
PassageASpotYourSuperman:TalentManagementintheHotelIndust
PassageBManagementoverEasy theTalentFixforCasualDining
Unit11BrandStrategy
PassageAAmanresorts-TheUnbrandedBrand
PassageBIHGLaunchesHealthandFitness-orientedHotelBrand
Unit12RiskManagement
PassageAHowtoManageLegalRisksofSocialMedia
PassageBRiskManagement:aHotelier’SGuide
Unit13OvercomingtheBarrierstoGrowth
PassageA5ChallengesFacingtheHoteliersof70morrow
PassageBBrandsGrindtoPushOnlinePresenceinChina
Unit14SustainableDeveIopment
PassageACurrentTrendsinHotelSustainability
PassageBRecappingSustainabilitySuccessStories
Unit15InnovationandDevelopment
PassageA.HotelsNeedtoBeMoreDisruptive
PassageBPop-upHotelsaBigHitintheNicheSegment
Unit16ChineseHote!Market
PassageAChina.HotelDevelopersOptimisticaboutFuture
PassageBStrategicPlansVS.RealityinDevelopment
KeytoActivitiesandExercises
Glossary
Appendix1 ABriefIntroductiontoIntemationallyBrandedHotelGroups
Appendix2 词汇学习之词块与隐喻策略
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内容简介:
为适应行业发展和国家产业转型升级对高技能英语专门人才的需求,上海外语教育出版社组织外语教育专家编写了《酒店英语阅读教程/新标准高职英语专业系列教材》。《酒店英语阅读教程/新标准高职英语专业系列教材》按照“高职高专英语教学文件”中对英语类专业的培养目标、素质结构和能力结构的要求编写,着重培养学生在新时代背景下生活和丁作所需的革语语言应用能力和跨文化交际能力,兼顾相关职业素养和人文素养的提高。
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目录:
Unit1Hotel
PassageAHotel
PassageBInn
Unit2HotelTypes
PassageAClassificationofHotelsbyType
PassageBTheMostExpensiveHl~els
Unit3BurjAlArab
PassageABur]AIArab
PassageBApartmentHotel
Unit4HotelDepartmentsandPositionResponsibilities
PassageAHotelDepartmentsandTheirResponsibilities
PassageBFrontOfficeStaff'sRolesandAttributes
Unit5StaffTraining
PassageAEmployeeDecisionsMakeGreatTrainingTools
PassageBHotelsTrainEmployeestoThinkFast
Unit6HotelBusinessMode!
PassageAChangingTimesRequireChangingHotelBusinessMo
PassageBIsYourHote!aMess?
Unit7Cross-culturalAwareness
PassageAVaryingCulturalCustomsImpactHotelDesign
PassageBAccommodatingtheInternationalGuest
Unit8HoteIMarketing
PassaReAFiveWaystoDigitallyUpsellatYourHotel
PassageBMobileMeetsHotels:DeterminingWhetheraWebsiteorAppisMostValuableforYourProperty82
Unit9HotelandTourism
PassageAChineseTourism:APotentialBoun forU.S.Hotels
PassageBChineseSupplyDemandMakingWavesinCaribbean
Unit10TalentManagementModel
PassageASpotYourSuperman:TalentManagementintheHotelIndust
PassageBManagementoverEasy theTalentFixforCasualDining
Unit11BrandStrategy
PassageAAmanresorts-TheUnbrandedBrand
PassageBIHGLaunchesHealthandFitness-orientedHotelBrand
Unit12RiskManagement
PassageAHowtoManageLegalRisksofSocialMedia
PassageBRiskManagement:aHotelier’SGuide
Unit13OvercomingtheBarrierstoGrowth
PassageA5ChallengesFacingtheHoteliersof70morrow
PassageBBrandsGrindtoPushOnlinePresenceinChina
Unit14SustainableDeveIopment
PassageACurrentTrendsinHotelSustainability
PassageBRecappingSustainabilitySuccessStories
Unit15InnovationandDevelopment
PassageA.HotelsNeedtoBeMoreDisruptive
PassageBPop-upHotelsaBigHitintheNicheSegment
Unit16ChineseHote!Market
PassageAChina.HotelDevelopersOptimisticaboutFuture
PassageBStrategicPlansVS.RealityinDevelopment
KeytoActivitiesandExercises
Glossary
Appendix1 ABriefIntroductiontoIntemationallyBrandedHotelGroups
Appendix2 词汇学习之词块与隐喻策略
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