Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success

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作者: Ken Segall 著

出版社: Portfolio

出版时间: 2013-04

ISBN: 9781591846215

定价: 118.20

装帧: 平装

开本: 其他

纸张: 其他

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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Simplicityisn'tjustadesignprincipleatAppleit'savaluethatpermeateseveryleveloftheorganization.It'swhathelpedApplerecoverfromneardeathin1997tobecomethemostvaluablecompanyonearthin2012.Asadagencycreativedirector,KenSegallplayedakeyroleinApple'sresurrection,helpingtocreatesuchcriticalmarketingcampaignsas"ThinkDifferent"andnamingtheiMac.ThisbookmakesyouaflyonthewallinsideaconferenceroomwithSteveJobs,andonthereceivingendofhismidnightphonecalls.You'llunderstandhowhisobsessionwithSimplicityhelpedAppleperformbetterandfaster,sometimessavingmillionsintheprocess.SegallbringsApple'squestforSimplicitytolifeusingfascinating(andpreviouslyuntold)storiesfrombehindthescenes.Throughhisinsightandwit,you'lldiscoverhowcompaniesthatleveragethispowercanstandoutfromcompetitorsandindividualswhomasteritcanbecomecriticalassetstotheirorganizations.
内容简介:
Simplicityisn'tjustadesignprincipleatAppleit'savaluethatpermeateseveryleveloftheorganization.It'swhathelpedApplerecoverfromneardeathin1997tobecomethemostvaluablecompanyonearthin2012.Asadagencycreativedirector,KenSegallplayedakeyroleinApple'sresurrection,helpingtocreatesuchcriticalmarketingcampaignsas"ThinkDifferent"andnamingtheiMac.ThisbookmakesyouaflyonthewallinsideaconferenceroomwithSteveJobs,andonthereceivingendofhismidnightphonecalls.You'llunderstandhowhisobsessionwithSimplicityhelpedAppleperformbetterandfaster,sometimessavingmillionsintheprocess.SegallbringsApple'squestforSimplicitytolifeusingfascinating(andpreviouslyuntold)storiesfrombehindthescenes.Throughhisinsightandwit,you'lldiscoverhowcompaniesthatleveragethispowercanstandoutfromcompetitorsandindividualswhomasteritcanbecomecriticalassetstotheirorganizations.

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