电子商务英语(全新版)/全国外经贸院校高职高专英语系列精品教材
出版时间:
2013-06
版次:
1
ISBN:
9787510308789
定价:
26.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
181页
正文语种:
英语
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《电子商务英语(全新版)/全国外经贸院校高职高专英语系列精品教材》作为电子商务英语专业的入门书,其目标是让读者尽可能在短时间内熟练运用英语从事电子商务领域的工作。《电子商务英语(全新版)/全国外经贸院校高职高专英语系列精品教材》以电子商务与网络技术为背景,充分考虑电子商务英语的专业性和跨学科性等特点,在力求保证英文纯正性的同时,尽可能做到难易结合、通俗实用。 Chapter1IntroductiontoElectronicCommerce(E-commerce)
1.1OverviewofE-commerce
1.2DefinitionsandBenefitsofE-commerce
1.3FutureTrendsofE-commerce
Chapter2ClassificationofE-commerce
2.1B2BModel
2.2B2CModel
2.3C2CModel
Chapter3MobileCommerce(M-commerce)
3.1IntroductiontoM-commerce
3.2WirelessDevicesandBusinessModelofM-commerce
3.3ImplementationTechnologiesofM-Commence
Chapter4E-commerceCorporation
4.1AComparativeAnalysisofeBayandAmazon
4.2AnalysisonAlibaba.corn
4.3SuccessfulStrategiesofTaobao'sE-commerce
Chapter5ElectronicPayment(E-payment)System
5.1OverviewofE-payment
5.2NewPaymentMode-PayPal
5.3AnalysisonAlipayMode
Chapter6SecurityTechnologyofE-commerce
6.1MessageSecurityIssues
6.2SecuringtheFirewall
6.3EncryptionandAuthentication
Chapter7E-commerceManagement
7.1WebSiteDesignIssue
7.2RiskManagement
7.3ICCGuidelinesonAdvertisingandMarketingontheInternet
Chapter8WebAdvertisementinE-commerce
8.1WebAdvertisement
8.2WebAdvertisementMethods
8.3WebAdvertisementStrategies
Chapter9LogisticsManagementofE-commerce
9.1ElectronicLogistics
9.2EnvironmentalLogistics
9.3LogisticsAutomation
WordList
References
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内容简介:
《电子商务英语(全新版)/全国外经贸院校高职高专英语系列精品教材》作为电子商务英语专业的入门书,其目标是让读者尽可能在短时间内熟练运用英语从事电子商务领域的工作。《电子商务英语(全新版)/全国外经贸院校高职高专英语系列精品教材》以电子商务与网络技术为背景,充分考虑电子商务英语的专业性和跨学科性等特点,在力求保证英文纯正性的同时,尽可能做到难易结合、通俗实用。
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目录:
Chapter1IntroductiontoElectronicCommerce(E-commerce)
1.1OverviewofE-commerce
1.2DefinitionsandBenefitsofE-commerce
1.3FutureTrendsofE-commerce
Chapter2ClassificationofE-commerce
2.1B2BModel
2.2B2CModel
2.3C2CModel
Chapter3MobileCommerce(M-commerce)
3.1IntroductiontoM-commerce
3.2WirelessDevicesandBusinessModelofM-commerce
3.3ImplementationTechnologiesofM-Commence
Chapter4E-commerceCorporation
4.1AComparativeAnalysisofeBayandAmazon
4.2AnalysisonAlibaba.corn
4.3SuccessfulStrategiesofTaobao'sE-commerce
Chapter5ElectronicPayment(E-payment)System
5.1OverviewofE-payment
5.2NewPaymentMode-PayPal
5.3AnalysisonAlipayMode
Chapter6SecurityTechnologyofE-commerce
6.1MessageSecurityIssues
6.2SecuringtheFirewall
6.3EncryptionandAuthentication
Chapter7E-commerceManagement
7.1WebSiteDesignIssue
7.2RiskManagement
7.3ICCGuidelinesonAdvertisingandMarketingontheInternet
Chapter8WebAdvertisementinE-commerce
8.1WebAdvertisement
8.2WebAdvertisementMethods
8.3WebAdvertisementStrategies
Chapter9LogisticsManagementofE-commerce
9.1ElectronicLogistics
9.2EnvironmentalLogistics
9.3LogisticsAutomation
WordList
References
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