商管学科知识英语导读

作者: [加] 汪进波编

出版社: 复旦大学出版社

出版时间: 2017-12

版次: 1

ISBN: 9787309133950

定价: 28.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 176页

字数: 239千字

正文语种: 简体中文

分类: 语言文字

7 张插图图片

　　《商管学科知识英语导读》用英语介绍经济、商务和管理领域的核心学科知识，包含经济学、管理学、会计学、统计学、财务管理、商务导论、人力资源管理、组织行为学、战略管理、企业文化、商务沟通、国际金融、国际贸易、营销学原理、国际营销，电子商务等。《商管学科知识英语导读》旨在提升学生专业英语能力和经济商务管理方面的基础知识，帮助学生成为懂外语的“专才”和懂商管的“通才”。　　汪进波，现为同济大学浙江学院教授外籍专家，曾任职加拿大政府政策分析师。先后在同济大学、上海财经大学、上海杉达大学等校从事教学和管理工作，涉及公共行政管理、经商管类课程的双语教学、学术英语、大学英语、托福、雅思教学等。主要学术兴趣包括美国文学、加拿大文学、商务英语、公共管理等，主编相关教材数部及发表学术论文数篇。 Unit I Business Management
Primary Text： Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Management Theory —— A Brief History

Unit II Human Resources Management
Primary Text： Human Resources (HR) Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Methods of Performance Evaluation

Unit III Communication in the Workplace
Primary Text： Business Communication Defined
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Seven C's of Effective Communication

Unit IV Organizational Behavior
Primary Text： What Is Organizational Behavior?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Employee Behavior

Unit V Organizational Culture
Primary Text： Understanding Organization and Organization Culture
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： History of "Corporate Culture"．

Unit VI Economics
Primary Text： Ten Principles of Economics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Ability， Effort， and Chance

Unit VII Financial Management
Primary Text： Introduction to Financial Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Introduction to Financial Management of
Aquaculture Business

Unit VIII Business Accounting
Primary Text： Introduction to Accounting
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： What Makes Accounting Information Useful?

Unit IX Statistics
Primary Text： Statistics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Data Description

Unit X Business Strategy
Primary Text： What Is a Business Strategy?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Blue Ocean Strategy and Its Implications for
Businesses

Unit XI Introduction to Business
Primary Text： Forms of Business Ownership
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Frederick Taylor and Scientific Management
Understanding Taylorism and Early Management Theory

Unit XII Electronic Commeree
Primary Text： Electronic Commerce and Electronic Business
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： E-commerce in China the Alibaba
Phenomenon

Unit XIII Marketing
Primary Text： Introduction to Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： The Buyer Decision Process

Unit XIV International Marketing
Primary Text： International Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Types of International Marketing Strategies-

Unit XV International Trade
Primary Text： International Trade
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： WTO and GATT： Tariff Success

Unit XVI International Finance
Primary Text： International Finance
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： The World's Greatest Investor
内容简介:
　　《商管学科知识英语导读》用英语介绍经济、商务和管理领域的核心学科知识，包含经济学、管理学、会计学、统计学、财务管理、商务导论、人力资源管理、组织行为学、战略管理、企业文化、商务沟通、国际金融、国际贸易、营销学原理、国际营销，电子商务等。《商管学科知识英语导读》旨在提升学生专业英语能力和经济商务管理方面的基础知识，帮助学生成为懂外语的“专才”和懂商管的“通才”。
作者简介:
　　汪进波，现为同济大学浙江学院教授外籍专家，曾任职加拿大政府政策分析师。先后在同济大学、上海财经大学、上海杉达大学等校从事教学和管理工作，涉及公共行政管理、经商管类课程的双语教学、学术英语、大学英语、托福、雅思教学等。主要学术兴趣包括美国文学、加拿大文学、商务英语、公共管理等，主编相关教材数部及发表学术论文数篇。
目录:
Unit I Business Management
Primary Text： Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Management Theory —— A Brief History

Unit II Human Resources Management
Primary Text： Human Resources (HR) Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Methods of Performance Evaluation

Unit III Communication in the Workplace
Primary Text： Business Communication Defined
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Seven C's of Effective Communication

Unit IV Organizational Behavior
Primary Text： What Is Organizational Behavior?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Employee Behavior

Unit V Organizational Culture
Primary Text： Understanding Organization and Organization Culture
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： History of "Corporate Culture"．

Unit VI Economics
Primary Text： Ten Principles of Economics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Ability， Effort， and Chance

Unit VII Financial Management
Primary Text： Introduction to Financial Management
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Introduction to Financial Management of
Aquaculture Business

Unit VIII Business Accounting
Primary Text： Introduction to Accounting
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： What Makes Accounting Information Useful?

Unit IX Statistics
Primary Text： Statistics
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Data Description

Unit X Business Strategy
Primary Text： What Is a Business Strategy?
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Blue Ocean Strategy and Its Implications for
Businesses

Unit XI Introduction to Business
Primary Text： Forms of Business Ownership
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Frederick Taylor and Scientific Management
Understanding Taylorism and Early Management Theory

Unit XII Electronic Commeree
Primary Text： Electronic Commerce and Electronic Business
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： E-commerce in China the Alibaba
Phenomenon

Unit XIII Marketing
Primary Text： Introduction to Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： The Buyer Decision Process

Unit XIV International Marketing
Primary Text： International Marketing
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： Types of International Marketing Strategies-

Unit XV International Trade
Primary Text： International Trade
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： WTO and GATT： Tariff Success

Unit XVI International Finance
Primary Text： International Finance
Comprehension Questions
Key Subject Terminologies
Translation
Supplementary Reading： The World's Greatest Investor

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商管学科知识英语导读

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