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A Course in Behavioral Economics

A Course in Behavioral Economics

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作者: Erik Angner

出版社: Palgrave Macmillan

出版时间: 2012-04

ISBN: 9780230304543

装帧: 其他

页数: 272页

分类: 外文古旧书>英文书>文学

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A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the most influential areas of economics today. Covering all core areas of the subject, the book requires no advanced mathematics and is full of examples, exercises, and problems drawn from the fields of economics, management, marketing, political science, and public policy, among others. It is an ideal first textbook for students coming to behavioral economics from a wide range of disciplines, and would also appeal to the general reader looking for a thorough and readable introduction to the subject. Available to lecturers: access to an Instructor's Manual at www.palgrave.com/economics/angner, containing sample syllabi, an instructor guide, sample handouts and examinations, and PowerPoint slides.
内容简介:
A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the most influential areas of economics today. Covering all core areas of the subject, the book requires no advanced mathematics and is full of examples, exercises, and problems drawn from the fields of economics, management, marketing, political science, and public policy, among others. It is an ideal first textbook for students coming to behavioral economics from a wide range of disciplines, and would also appeal to the general reader looking for a thorough and readable introduction to the subject. Available to lecturers: access to an Instructor's Manual at www.palgrave.com/economics/angner, containing sample syllabi, an instructor guide, sample handouts and examinations, and PowerPoint slides.

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A Course in Behavioral Economics

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