E-commerce2013[电子商务2013：全球版]

E-commerce2013[电子商务2013：全球版]

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作者: Kenneth Laudon 著 , Carol Traver 著

出版社: Pearson

出版时间: 2013-07

ISBN: 9780273779353

定价: 1318.50

装帧: 平装

页数: 912页

正文语种: 英语

分类: 外文古旧书>英文书>经济

For the undergraduate and graduate e-commerce course in any business discipline.??The market-leading text for E-commerce.?This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.?The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. ?All opening, closing and “Insight on” cases are new or updated.?
内容简介:
For the undergraduate and graduate e-commerce course in any business discipline.??The market-leading text for E-commerce.?This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.?The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. ?All opening, closing and “Insight on” cases are new or updated.?

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