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One Show Advertising, Vol.33

One Show Advertising, Vol.33

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作者: The One Club 著

出版社: Rockport Publishers Inc.

出版时间: 2012-02

ISBN: 9780929837499

定价: 823.60

装帧: 精装

页数: 438页

正文语种: 英语

丛书: One Show: Advertising's Best Prin

分类: 外文古旧书>英文书>艺术

Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2011 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio. 伟大的广告和设计可以让世界停下来进行思考。人们愿意去倾听他的内容，甚至，有时候他可以改变人的一生。One show 收集了那些成功的广告与设计。年鉴通常会考虑很多因素，今年的年鉴收集了来自世界各地的伟大作品。其中包括1600多张彩色图片，这些图片来自“金铅笔设计大赛”参选者、获奖者、内部人士及年度最受客户青睐或者学院竞赛获奖者，同时书中还介绍了裁判的评选过程。这本富含大量图片的年鉴，是创作家、客户、学生及任何对广告或设计感兴趣的人的必备工具。 The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advert
内容简介:
Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2011 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio. 伟大的广告和设计可以让世界停下来进行思考。人们愿意去倾听他的内容，甚至，有时候他可以改变人的一生。One show 收集了那些成功的广告与设计。年鉴通常会考虑很多因素，今年的年鉴收集了来自世界各地的伟大作品。其中包括1600多张彩色图片，这些图片来自“金铅笔设计大赛”参选者、获奖者、内部人士及年度最受客户青睐或者学院竞赛获奖者，同时书中还介绍了裁判的评选过程。这本富含大量图片的年鉴，是创作家、客户、学生及任何对广告或设计感兴趣的人的必备工具。
作者简介:
The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advert

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