英语媒体阅读
出版时间:
2014-02
版次:
1
ISBN:
9787562478683
定价:
35.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
266页
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本书系“求实”高等学校应用英语专业系列教材之一。
本书共13章,采用“读新闻”顺序进行材料的编排。
针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,
从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,
给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,
充分体现师生互动,
编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。
CHAPTER0NEIntroductiontoNewsandtheMedium
I.News
II.NewsValues
Ⅲ.HardNewsandSoftNews
lV.Media
V.NewspapersandMagazinesinUSAandUK
VI.NewsAgency
CHAPTERTWOIntroductiontoSectionsofMedium
SectionsofaNewspaper
CHAPTERTHREEUnderstandingNewsHeadline
I.KnowingNewspaperHeadline
II.FeaturesoftheEnglishNewspaperHeadline
Ill.NewsHeadlineGrammar
IV.RhetoricalDevicesOfEnglishNewspaperHeadline
V.DifferentTypesofNewspaperHeadline
VI.HeadlineVocabulary
CHAPTERFOURReadingNewsLead
I.NewsLeadandSummarySentence
II.DirectLead
III.DelayedLead
IV.TheInvertedPyramidForm
V.UnderstandingNewsLead
CHAPTERFIVEDifferentNewsTypes
I.NewsTypes
II.TheLayoutofNewspaper
CHAPTERSIXAdvertisementReading
I.FeaturesofAdvertisingEnglish
II.ClassifiedAdvertisements
III.CulturalDifferencesinAdvertisingTexts
CHAPTERSEVENMethodsofNewsReading
CriticalReading
CHAPTEREIGHTIntroductiontoInternetNewsReading
I.TheSuperiorityofInternetasaMassMedium
II.LinguisticFeaturesofInternetNews
III.ThelayoutofNewspaperWebsite
lV.HowtoSearchNewsontheInternet
CHAPTERNINEEnglish-ChineseNewsTranslation
I.TranslatingNewsHeadlines
II.TranslatingNewsLeads
III.TranslatingNewsBody
IV.CulturalAwarenessinEnglish-ChineseNewsTranslation
CHAPTERTENIntroductiontoEnglishNewspaperFormats
I.Broadsheet
II.Tabloid—Asensational.Gossip—filledNewspaper
III.CompactNewspaper—TabloidFormatNewspaper
IV.Berliner(format)
V.SwitchtoSmallerSizes
CHAPTERElEVENNewMedia
I.InteractivityandNewMedia
II.Microblog—anInformationPlatformofNewMediaEra
Ⅲ.Twitter&Sina’sWeibo
IV.ViberandWechat
V.NewspapersinNewMediaContext
CHAPTERTWELVEMakingaNewspaper
I.TechnicalSupport
II.MakingYourOwnClassroomPaper
III.Resources
CHAPTERTHIRTEENSelectedNewsStories
APPENDIXJournalisticVocabulary
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内容简介:
本书系“求实”高等学校应用英语专业系列教材之一。
本书共13章,采用“读新闻”顺序进行材料的编排。
针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,
从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,
给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,
充分体现师生互动,
编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。
-
目录:
CHAPTER0NEIntroductiontoNewsandtheMedium
I.News
II.NewsValues
Ⅲ.HardNewsandSoftNews
lV.Media
V.NewspapersandMagazinesinUSAandUK
VI.NewsAgency
CHAPTERTWOIntroductiontoSectionsofMedium
SectionsofaNewspaper
CHAPTERTHREEUnderstandingNewsHeadline
I.KnowingNewspaperHeadline
II.FeaturesoftheEnglishNewspaperHeadline
Ill.NewsHeadlineGrammar
IV.RhetoricalDevicesOfEnglishNewspaperHeadline
V.DifferentTypesofNewspaperHeadline
VI.HeadlineVocabulary
CHAPTERFOURReadingNewsLead
I.NewsLeadandSummarySentence
II.DirectLead
III.DelayedLead
IV.TheInvertedPyramidForm
V.UnderstandingNewsLead
CHAPTERFIVEDifferentNewsTypes
I.NewsTypes
II.TheLayoutofNewspaper
CHAPTERSIXAdvertisementReading
I.FeaturesofAdvertisingEnglish
II.ClassifiedAdvertisements
III.CulturalDifferencesinAdvertisingTexts
CHAPTERSEVENMethodsofNewsReading
CriticalReading
CHAPTEREIGHTIntroductiontoInternetNewsReading
I.TheSuperiorityofInternetasaMassMedium
II.LinguisticFeaturesofInternetNews
III.ThelayoutofNewspaperWebsite
lV.HowtoSearchNewsontheInternet
CHAPTERNINEEnglish-ChineseNewsTranslation
I.TranslatingNewsHeadlines
II.TranslatingNewsLeads
III.TranslatingNewsBody
IV.CulturalAwarenessinEnglish-ChineseNewsTranslation
CHAPTERTENIntroductiontoEnglishNewspaperFormats
I.Broadsheet
II.Tabloid—Asensational.Gossip—filledNewspaper
III.CompactNewspaper—TabloidFormatNewspaper
IV.Berliner(format)
V.SwitchtoSmallerSizes
CHAPTERElEVENNewMedia
I.InteractivityandNewMedia
II.Microblog—anInformationPlatformofNewMediaEra
Ⅲ.Twitter&Sina’sWeibo
IV.ViberandWechat
V.NewspapersinNewMediaContext
CHAPTERTWELVEMakingaNewspaper
I.TechnicalSupport
II.MakingYourOwnClassroomPaper
III.Resources
CHAPTERTHIRTEENSelectedNewsStories
APPENDIXJournalisticVocabulary
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