英语媒体阅读

英语媒体阅读
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作者:
2014-02
版次: 1
ISBN: 9787562478683
定价: 35.00
装帧: 平装
开本: 16开
纸张: 胶版纸
页数: 266页
分类: 语言文字
  • 本书系“求实”高等学校应用英语专业系列教材之一。
    本书共13章,采用“读新闻”顺序进行材料的编排。
    针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,
    从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,
    给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,
    充分体现师生互动,
    编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。
    CHAPTER0NEIntroductiontoNewsandtheMedium
    I.News
    II.NewsValues
    Ⅲ.HardNewsandSoftNews
    lV.Media
    V.NewspapersandMagazinesinUSAandUK
    VI.NewsAgency
    CHAPTERTWOIntroductiontoSectionsofMedium
    SectionsofaNewspaper
    CHAPTERTHREEUnderstandingNewsHeadline
    I.KnowingNewspaperHeadline
    II.FeaturesoftheEnglishNewspaperHeadline
    Ill.NewsHeadlineGrammar
    IV.RhetoricalDevicesOfEnglishNewspaperHeadline
    V.DifferentTypesofNewspaperHeadline
    VI.HeadlineVocabulary
    CHAPTERFOURReadingNewsLead
    I.NewsLeadandSummarySentence
    II.DirectLead
    III.DelayedLead
    IV.TheInvertedPyramidForm
    V.UnderstandingNewsLead
    CHAPTERFIVEDifferentNewsTypes
    I.NewsTypes
    II.TheLayoutofNewspaper
    CHAPTERSIXAdvertisementReading
    I.FeaturesofAdvertisingEnglish
    II.ClassifiedAdvertisements
    III.CulturalDifferencesinAdvertisingTexts
    CHAPTERSEVENMethodsofNewsReading
    CriticalReading
    CHAPTEREIGHTIntroductiontoInternetNewsReading
    I.TheSuperiorityofInternetasaMassMedium
    II.LinguisticFeaturesofInternetNews
    III.ThelayoutofNewspaperWebsite
    lV.HowtoSearchNewsontheInternet
    CHAPTERNINEEnglish-ChineseNewsTranslation
    I.TranslatingNewsHeadlines
    II.TranslatingNewsLeads
    III.TranslatingNewsBody
    IV.CulturalAwarenessinEnglish-ChineseNewsTranslation
    CHAPTERTENIntroductiontoEnglishNewspaperFormats
    I.Broadsheet
    II.Tabloid—Asensational.Gossip—filledNewspaper
    III.CompactNewspaper—TabloidFormatNewspaper
    IV.Berliner(format)
    V.SwitchtoSmallerSizes
    CHAPTERElEVENNewMedia
    I.InteractivityandNewMedia
    II.Microblog—anInformationPlatformofNewMediaEra
    Ⅲ.Twitter&Sina’sWeibo
    IV.ViberandWechat
    V.NewspapersinNewMediaContext
    CHAPTERTWELVEMakingaNewspaper
    I.TechnicalSupport
    II.MakingYourOwnClassroomPaper
    III.Resources
    CHAPTERTHIRTEENSelectedNewsStories
    APPENDIXJournalisticVocabulary
  • 内容简介:
    本书系“求实”高等学校应用英语专业系列教材之一。
    本书共13章,采用“读新闻”顺序进行材料的编排。
    针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,
    从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,
    给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,
    充分体现师生互动,
    编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。
  • 目录:
    CHAPTER0NEIntroductiontoNewsandtheMedium
    I.News
    II.NewsValues
    Ⅲ.HardNewsandSoftNews
    lV.Media
    V.NewspapersandMagazinesinUSAandUK
    VI.NewsAgency
    CHAPTERTWOIntroductiontoSectionsofMedium
    SectionsofaNewspaper
    CHAPTERTHREEUnderstandingNewsHeadline
    I.KnowingNewspaperHeadline
    II.FeaturesoftheEnglishNewspaperHeadline
    Ill.NewsHeadlineGrammar
    IV.RhetoricalDevicesOfEnglishNewspaperHeadline
    V.DifferentTypesofNewspaperHeadline
    VI.HeadlineVocabulary
    CHAPTERFOURReadingNewsLead
    I.NewsLeadandSummarySentence
    II.DirectLead
    III.DelayedLead
    IV.TheInvertedPyramidForm
    V.UnderstandingNewsLead
    CHAPTERFIVEDifferentNewsTypes
    I.NewsTypes
    II.TheLayoutofNewspaper
    CHAPTERSIXAdvertisementReading
    I.FeaturesofAdvertisingEnglish
    II.ClassifiedAdvertisements
    III.CulturalDifferencesinAdvertisingTexts
    CHAPTERSEVENMethodsofNewsReading
    CriticalReading
    CHAPTEREIGHTIntroductiontoInternetNewsReading
    I.TheSuperiorityofInternetasaMassMedium
    II.LinguisticFeaturesofInternetNews
    III.ThelayoutofNewspaperWebsite
    lV.HowtoSearchNewsontheInternet
    CHAPTERNINEEnglish-ChineseNewsTranslation
    I.TranslatingNewsHeadlines
    II.TranslatingNewsLeads
    III.TranslatingNewsBody
    IV.CulturalAwarenessinEnglish-ChineseNewsTranslation
    CHAPTERTENIntroductiontoEnglishNewspaperFormats
    I.Broadsheet
    II.Tabloid—Asensational.Gossip—filledNewspaper
    III.CompactNewspaper—TabloidFormatNewspaper
    IV.Berliner(format)
    V.SwitchtoSmallerSizes
    CHAPTERElEVENNewMedia
    I.InteractivityandNewMedia
    II.Microblog—anInformationPlatformofNewMediaEra
    Ⅲ.Twitter&Sina’sWeibo
    IV.ViberandWechat
    V.NewspapersinNewMediaContext
    CHAPTERTWELVEMakingaNewspaper
    I.TechnicalSupport
    II.MakingYourOwnClassroomPaper
    III.Resources
    CHAPTERTHIRTEENSelectedNewsStories
    APPENDIXJournalisticVocabulary
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