Presenting to Win口才制胜:讲故事的艺术

Presenting to Win口才制胜:讲故事的艺术

分享

作者: Jerry Weissman 著

出版社: 安大

出版时间: 2003-03

版次: 1

ISBN: 9780130464132

定价: 210.00

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 257页

分类: 外文古旧书>英文书>教育

30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.

  A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.

  Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

  * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow: Identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
   Become one of the world's most persuasive presenters ... right now!

  Beyond the bullet point: presentations that connect!

  Bring your message to life: using proven storytelling techniques

  Show your audiences what really is in it for them

  Use graphics to support your story, not bury it

  Keep your presentations fresh, no matter how often you 　　deliver it

  Learn by example: case studies from the world's leading companies

  Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.

  You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.

  It's time to learn how to make your presentations unforgettable-and irresistible. Preface: What's Past Is Prologue

Introduction: The Wizard of Aaaahs

　The Mission-Critical Presentation·The Art of

　Telling Your Story·A New Approach to

　Presentations·The Psychological Sell

　Company Examples: Cisco Systems·Microsoft

Chapter One: You and Your Audience

　The Problem with Presentations·The Power

　Presentation·Persuasion: Getting from Point A

　to Point B·Audience Advocacy·Getting Aha/s

　Company Examples: Network Appliance·

　Luminous Networks

Chapter Two: The Power of the WIIFY

  What's In It For You?·WIIFY  Triggers·The

  Danger of the Wrong "You"

　Company Examples: Brooktree·Netflix·

　Luminous Networks

Chapter Three: Getting Creative:The Expansive Art of Brainstorming

  The Data Dump·Managing the Brainstorm: The

  Framework Form·Brainstorming: Doing the

  Data Dump Productively·Focus before Flow

  Company Example: Adobe Systems

Chapter Four: Finding Your Flow

  The 16 Flow Structures·Which Flow Structure

  to Choose?·Guidelines for Selecting a Flow

  Structure·The Value of Flow Structures·The

  Four Critical Questions

  Company Examples: Intel·Cisco Systems·

  BioSurface Technology·Tanox·Cyrix·Compaq

  Computer·ONI Systems·Epimmune

Chapter Five: Capturing Your Audience Immediately

  Seven Classic Opening Gambits·Compound

  Opening Gambits·Linking to Point B·Tell 'em

  What You're Gonna Tell 'em·90 Seconds to

  Launch·Winning Over the Toughest Crowd

  Company Examples: Intuit Software·DigitalThink

  ·Mercer Management Consulting·Cisco Sytems·

　Yahoo!·Macromedia·Argus Insurance ·

　TheraTech·Microsoft·Network Appliance·

　Cyrix·ONI Systems·Laurel Elementary School

Chapter Six:Communicating Visually

Chapter Seven:Making the Text Talk

Chapter Eight:Making the Numbers Sing

Chapter Nine:Using Graphics to Help Your Story Flow

Chapter Ten:Bringing Your Story to Life

Chapter Eleven:Customizing Your Presentation

Chapter Twelve:Pitching in the Majors

Appendix A:Tools of the Trade

Appendix B:Presentation Checklist

Acknowledgments

Index
内容简介:
30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.

  A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.

  Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

  * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow: Identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
   Become one of the world's most persuasive presenters ... right now!

  Beyond the bullet point: presentations that connect!

  Bring your message to life: using proven storytelling techniques

  Show your audiences what really is in it for them

  Use graphics to support your story, not bury it

  Keep your presentations fresh, no matter how often you 　　deliver it

  Learn by example: case studies from the world's leading companies

  Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.

  You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.

  It's time to learn how to make your presentations unforgettable-and irresistible.
目录:
Preface: What's Past Is Prologue

Introduction: The Wizard of Aaaahs

　The Mission-Critical Presentation·The Art of

　Telling Your Story·A New Approach to

　Presentations·The Psychological Sell

　Company Examples: Cisco Systems·Microsoft

Chapter One: You and Your Audience

　The Problem with Presentations·The Power

　Presentation·Persuasion: Getting from Point A

　to Point B·Audience Advocacy·Getting Aha/s

　Company Examples: Network Appliance·

　Luminous Networks

Chapter Two: The Power of the WIIFY

  What's In It For You?·WIIFY  Triggers·The

  Danger of the Wrong "You"

　Company Examples: Brooktree·Netflix·

　Luminous Networks

Chapter Three: Getting Creative:The Expansive Art of Brainstorming

  The Data Dump·Managing the Brainstorm: The

  Framework Form·Brainstorming: Doing the

  Data Dump Productively·Focus before Flow

  Company Example: Adobe Systems

Chapter Four: Finding Your Flow

  The 16 Flow Structures·Which Flow Structure

  to Choose?·Guidelines for Selecting a Flow

  Structure·The Value of Flow Structures·The

  Four Critical Questions

  Company Examples: Intel·Cisco Systems·

  BioSurface Technology·Tanox·Cyrix·Compaq

  Computer·ONI Systems·Epimmune

Chapter Five: Capturing Your Audience Immediately

  Seven Classic Opening Gambits·Compound

  Opening Gambits·Linking to Point B·Tell 'em

  What You're Gonna Tell 'em·90 Seconds to

  Launch·Winning Over the Toughest Crowd

  Company Examples: Intuit Software·DigitalThink

  ·Mercer Management Consulting·Cisco Sytems·

　Yahoo!·Macromedia·Argus Insurance ·

　TheraTech·Microsoft·Network Appliance·

　Cyrix·ONI Systems·Laurel Elementary School

Chapter Six:Communicating Visually

Chapter Seven:Making the Text Talk

Chapter Eight:Making the Numbers Sing

Chapter Nine:Using Graphics to Help Your Story Flow

Chapter Ten:Bringing Your Story to Life

Chapter Eleven:Customizing Your Presentation

Chapter Twelve:Pitching in the Majors

Appendix A:Tools of the Trade

Appendix B:Presentation Checklist

Acknowledgments

Index

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助 ManagementLeadership经营管理 Arts&Photography艺术与摄影

Presenting to Win口才制胜:讲故事的艺术

九品

俏巴书社

北京市海淀区

平均发货9小时成功完成率96.64%

￥200.00

券

100减20

立即购买加入购物车不属于本条目
Presenting to Win口才制胜:讲故事的艺术

九品

半山藏书阁

北京市顺义区

平均发货6小时成功完成率97.76%

￥245.00

券

100减20

立即购买加入购物车不属于本条目