Sport Marketing

Sport Marketing

分享

作者: Bernard J. 著 , Stephen 著 , William A. Sutton 著

出版社: Human Kinetics Publishers

ISBN: 9780736060523

定价: 1805.30

装帧: 精装

开本: 其他

纸张: 其他

页数: 539页

正文语种: 英语

分类: 外文古旧书>英文书>体育

"Sport Marketing， Third Edition， "the latest version of the leading sport marketing text， directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Bernard Mullin has 30 years of experience in sport management, involving executive positions with professional teams and leagues. He holds a PhD in business, an MBA and an MS in marketing from the University of Kansas, and a BA in business studies from Coventry University in the UK. Stephen Hardy is a professor of kinesiology and co-ordinator of the sport studies programme at the University of New Hampshire. He is also a former co-editor of Sport Marketing Quarterly. William Sutton is a regular contributor to the Sport Business Journal and has authored over 100 articles. He is past president of the North American Society for Sport Management and a founding member of the Sport Marketing Association.,,,,
内容简介:
"Sport Marketing， Third Edition， "the latest version of the leading sport marketing text， directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.
作者简介:
Bernard Mullin has 30 years of experience in sport management, involving executive positions with professional teams and leagues. He holds a PhD in business, an MBA and an MS in marketing from the University of Kansas, and a BA in business studies from Coventry University in the UK. Stephen Hardy is a professor of kinesiology and co-ordinator of the sport studies programme at the University of New Hampshire. He is also a former co-editor of Sport Marketing Quarterly. William Sutton is a regular contributor to the Sport Business Journal and has authored over 100 articles. He is past president of the North American Society for Sport Management and a founding member of the Sport Marketing Association.,,,,

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

Sport Marketing

九品

与仲书屋

北京市大兴区

平均发货4小时成功完成率98.45%

￥520.00

券

100减20

立即购买加入购物车不属于本条目