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全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS

全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS

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作者: Businessweek 著

出版社: Oversea Publishing House

出版时间: 2008-01

版次: 1

ISBN: 9780071486309

定价: 161.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 149页

分类: 外文古旧书>英文书>经济

Rev up productivity like Ferdinand K. Piech at Volkswagen

  Go for grande growth the way Howard Schultz did with Starbucks

  Follow Xu Danhua's example at Huawei to make partnerships across borders

  Keep bidding for greater success the way auction site EachNet does in China

  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek

  1  China.net: Unleashing a World of Opportunity

  2  Ratan Tata: From Overgrown Conglomerate to an Agile Global Force

  3  Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc

　4  Europe: Can it Grow Again?

　5  United States: Hispanic Nation

　6  Huawei: More than a Local Hero

　7  Colombia: Extreme Investing

　8  Toyota: Reinventing the Auto Industry

　9  Planet Starbucks: Go Global, Grow Quickly

　10  Otto Group: The Modest Powerhouse

　11  Toshiba: Keeping Innovation Out of Rivals' Hands

　12  Ferdinand K. Piech: Tightening the Grip at VW

Trends: Tech's Future

Sources

Contributors
内容简介:
Rev up productivity like Ferdinand K. Piech at Volkswagen

  Go for grande growth the way Howard Schultz did with Starbucks

  Follow Xu Danhua's example at Huawei to make partnerships across borders

  Keep bidding for greater success the way auction site EachNet does in China

  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
目录:
Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek

  1  China.net: Unleashing a World of Opportunity

  2  Ratan Tata: From Overgrown Conglomerate to an Agile Global Force

  3  Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc

　4  Europe: Can it Grow Again?

　5  United States: Hispanic Nation

　6  Huawei: More than a Local Hero

　7  Colombia: Extreme Investing

　8  Toyota: Reinventing the Auto Industry

　9  Planet Starbucks: Go Global, Grow Quickly

　10  Otto Group: The Modest Powerhouse

　11  Toshiba: Keeping Innovation Out of Rivals' Hands

　12  Ferdinand K. Piech: Tightening the Grip at VW

Trends: Tech's Future

Sources

Contributors

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