英语(第二版)综合教程(4 高职高专英语专业适用)/高职高专英语专业立体化系列教材
出版时间:
2016-10
版次:
2
ISBN:
9787040451344
定价:
42.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
200页
字数:
300千字
正文语种:
简体中文,英语
52人买过
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《英语(第二版)综合教程(4 高职高专英语专业适用)/高职高专英语专业立体化系列教材》共有8个单元,主题包括商业道德、创新能力与市场拓展、商务谈判、人力资源管理等,每个单元围绕一个主题,由Text A和Text B两个部分组成。Text A前有Before Reading,为开展教学做铺垫。Text A包含阅读理解练习、口语实践、词汇和结构、翻译、写作和听写练习。Text B包含阅读理解、阅读技能、词汇练习和综合技能练习。其中有些练习供学生课外完成,教师可视情况在课堂上检查或加以必要的讲解。每单元最后的Time for Fun选配了一些短小精悍的幽默短文,培养学生学习、欣赏英语和英美文化的能力。我们相信这样的安排会给教学提供一定的灵活性,便于组织教学。 Unit 1 Business Ethics
Text A Ethics in the Workplace
Text B Developing an Ethical Culture
Time for Fun
Unit 2 Innovation and Market
Text A Compete Through Innovation
Text B Market Research
Time for Fun
Unit 3 Business Negotiation
Text A Negotiation: Solving Problems
Text B Negotiation Tactics
Time for Fun
Unit 4 Human Resources Management
Text A Human Resources Management
Text B HR Is a Calling
Time for Fun
Unit 5 Managing Activities
Text A Managing People or Managing Activities
Text B The Functions of Management
Time for Fun
Unit 6 The Trust Factor
Text A Cultivating the Trust Factor in Business
Text B When Does One Good Deed Deserve Another?
Time for Fun
Unit 7 Behavioral Differentiation
Text A Differentiating Yourself Through Behavior
Text B Creating Differentiated Goods and Services Customers Want
Time for Fun
Unit 8 Project Management
Text A Project Management
Text B The Project Management Triangle
Time for Fun
Vocabulary
Phrases
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内容简介:
《英语(第二版)综合教程(4 高职高专英语专业适用)/高职高专英语专业立体化系列教材》共有8个单元,主题包括商业道德、创新能力与市场拓展、商务谈判、人力资源管理等,每个单元围绕一个主题,由Text A和Text B两个部分组成。Text A前有Before Reading,为开展教学做铺垫。Text A包含阅读理解练习、口语实践、词汇和结构、翻译、写作和听写练习。Text B包含阅读理解、阅读技能、词汇练习和综合技能练习。其中有些练习供学生课外完成,教师可视情况在课堂上检查或加以必要的讲解。每单元最后的Time for Fun选配了一些短小精悍的幽默短文,培养学生学习、欣赏英语和英美文化的能力。我们相信这样的安排会给教学提供一定的灵活性,便于组织教学。
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目录:
Unit 1 Business Ethics
Text A Ethics in the Workplace
Text B Developing an Ethical Culture
Time for Fun
Unit 2 Innovation and Market
Text A Compete Through Innovation
Text B Market Research
Time for Fun
Unit 3 Business Negotiation
Text A Negotiation: Solving Problems
Text B Negotiation Tactics
Time for Fun
Unit 4 Human Resources Management
Text A Human Resources Management
Text B HR Is a Calling
Time for Fun
Unit 5 Managing Activities
Text A Managing People or Managing Activities
Text B The Functions of Management
Time for Fun
Unit 6 The Trust Factor
Text A Cultivating the Trust Factor in Business
Text B When Does One Good Deed Deserve Another?
Time for Fun
Unit 7 Behavioral Differentiation
Text A Differentiating Yourself Through Behavior
Text B Creating Differentiated Goods and Services Customers Want
Time for Fun
Unit 8 Project Management
Text A Project Management
Text B The Project Management Triangle
Time for Fun
Vocabulary
Phrases
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