Mindless Eating: Why We Eat More Than We Think

作者: Brian Phd Wansink 著

出版社: Random House Publishing Group

出版时间: 2007-08

ISBN: 9780553384482

定价: 119.50

装帧: 平装

开本: 其他

纸张: 其他

页数: 304页

正文语种: 英语

分类: 外文古旧书>英文书>文学

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Inthisilluminatingandgroundbreakingnewbook,foodpsychologistBrianWansinkshowswhyyoumaynotrealizehowmuchyou’reeating,whatyou’reeating–orwhyyou’reeveneatingatall.

•Doesfoodwithabrandnamereallytastebetter?
•Doyouhatebrusselssproutsbecauseyourmotherdid?
•Doesthesizeofyourplatedeterminehowhungryyoufeel?
•Howmuchwouldyoueatifyoursoupbowlsecretlyrefilleditself?
•Whatdoesyourfavoritecomfortfoodreallysayaboutyou?
•Whydoyouovereatsomuchathealthyrestaurants?

BrianWansinkisaStanfordPh.D.andthedirectoroftheCornellUniversityFoodandBrandLab.He’sspentalifetimestudyingwhatwedon’tnotice:thehiddencuesthatdeterminehowmuchandwhypeopleeat.Usingingenious,fun,andsometimesdownrightfiendishlycleverexperimentslikethe“bottomlesssoupbowl,”Wansinktakesusonafascinatingtourofthesecretdynamicsbehindourdietaryhabits.Howdoespackaginginfluencehowmuchweeat?Whichmoviesmakeuseatfaster?Howdoesmusicorthecoloroftheroominfluencehowmuchweeat?Howcanwerecognizethe“hiddenpersuaders”usedbyrestaurantsandsupermarketstogetustomindlesslyeat?Whataretherealreasonsmostdietsaredoomedtofail?Andhowcanweusethe“mindlessmargin”tolose–insteadofgain–tentotwentypoundsinthecomingyear?

MindlessEatingwillchangethewayyoulookatfood,anditwillgiveyouthefactsyouneedtoeasilymakesmarter,healthier,moremindfulandenjoyablechoicesatthedinnertable,inthesupermarket,inrestaurants,attheoffice–evenatavendingmachine–whereveryoudecidetosatisfyyourappetite.

FromtheHardcoveredition., BrianWansink,Ph.D.isanIowanativeandearnedhisdoctorateatStanfordUniversity.HeistheJohnS.DysonProfessorofMarketingandofNutritionalScienceatCornellUniversity,whereheisDirectoroftheCornellFoodandBrandLab.Theauthorofthreeprofesionalbooksonfoodandconsumerbehavior,heliveswithhisfamilyinIthaca,NewYork,whereheenjoysbothFrenchfoodandFrenchfrieseachweek.

FromtheHardcoveredition.,,
内容简介:
Inthisilluminatingandgroundbreakingnewbook,foodpsychologistBrianWansinkshowswhyyoumaynotrealizehowmuchyou’reeating,whatyou’reeating–orwhyyou’reeveneatingatall.

•Doesfoodwithabrandnamereallytastebetter?
•Doyouhatebrusselssproutsbecauseyourmotherdid?
•Doesthesizeofyourplatedeterminehowhungryyoufeel?
•Howmuchwouldyoueatifyoursoupbowlsecretlyrefilleditself?
•Whatdoesyourfavoritecomfortfoodreallysayaboutyou?
•Whydoyouovereatsomuchathealthyrestaurants?

BrianWansinkisaStanfordPh.D.andthedirectoroftheCornellUniversityFoodandBrandLab.He’sspentalifetimestudyingwhatwedon’tnotice:thehiddencuesthatdeterminehowmuchandwhypeopleeat.Usingingenious,fun,andsometimesdownrightfiendishlycleverexperimentslikethe“bottomlesssoupbowl,”Wansinktakesusonafascinatingtourofthesecretdynamicsbehindourdietaryhabits.Howdoespackaginginfluencehowmuchweeat?Whichmoviesmakeuseatfaster?Howdoesmusicorthecoloroftheroominfluencehowmuchweeat?Howcanwerecognizethe“hiddenpersuaders”usedbyrestaurantsandsupermarketstogetustomindlesslyeat?Whataretherealreasonsmostdietsaredoomedtofail?Andhowcanweusethe“mindlessmargin”tolose–insteadofgain–tentotwentypoundsinthecomingyear?

MindlessEatingwillchangethewayyoulookatfood,anditwillgiveyouthefactsyouneedtoeasilymakesmarter,healthier,moremindfulandenjoyablechoicesatthedinnertable,inthesupermarket,inrestaurants,attheoffice–evenatavendingmachine–whereveryoudecidetosatisfyyourappetite.

FromtheHardcoveredition.,
作者简介:
BrianWansink,Ph.D.isanIowanativeandearnedhisdoctorateatStanfordUniversity.HeistheJohnS.DysonProfessorofMarketingandofNutritionalScienceatCornellUniversity,whereheisDirectoroftheCornellFoodandBrandLab.Theauthorofthreeprofesionalbooksonfoodandconsumerbehavior,heliveswithhisfamilyinIthaca,NewYork,whereheenjoysbothFrenchfoodandFrenchfrieseachweek.

FromtheHardcoveredition.,,

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