赖世雄标准美式商务口语(附赠美籍外教朗读音频)
出版时间:
2018-01
版次:
1
ISBN:
9787515914091
定价:
32.80
装帧:
其他
开本:
32开
纸张:
胶版纸
页数:
352页
40人买过
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全书精挑细选出 55 个单元,并归纳为 7
个实用的商务情境:办公、会议、差旅、外宾接待、订单洽谈、市场营销、业务合作等。每个单元的内容包括:场景必备词汇、场景高频表达、实景说说看、词汇放大镜、超地道表达、用法小贴士,并附专业录音老师录制的音频,循序渐进地引领读者掌握商务英语口语。 赖世雄
闻名海峡两岸的英语教学专家,中国英语教学十大名师之一,连续12年在中央人民广播电
台进行英语广播教学,惠及上亿读者,被称为“华人英语教父”。现任常春藤英语集团董事
长,著有“赖世雄美语从头学”系列、“赖世雄口语从头学”系列、“赖世雄大学英语四六级真题详解 标准预测”系列、“赖世雄大学英语四六级必背词汇”系列、《赖世雄入门英语语法》等英语丛书两百余种,并担任十多家电台英语广播教学节目主播。
吴纪维(Johnny)
赖世雄教授亲传弟子,常春藤英语集团大陆地区教学总监、首席培训师,担任北京外语广
播电台等多家知名电台英语教学节目主播,是深受时下年轻人喜爱的英语口语达人。 目 录Chapter 1 Administrative Work 商务办公
Unit 1 A Self-Starter and a Team Player 主动性和团队精神.........................................2
Unit 2 Answering a Business Phone Call 接听商务电话...............................................8
Unit 3 These Files Are Confidential 这些是机密文件.......................................... .......14
Unit 4 Memo from the Manager 经理的备忘录...........................................................20
Unit 5 Arranging a Business Trip 安排差旅..................................................................26
Unit 6 Purchasing Business Equipment 购买办公室设备............................................32
Chapter 2 Business Meetings 商务会议
Unit 1 Preparing for a Meeting 会议准备.....................................................................40
Unit 2 Chairing a Meeting 主持会议.............................................................................46
Unit 3 Expressing Opinions in Meetings 踊跃发言.......................................................52
Unit 4 Disagreeing 意见不同.........................................................................................58
Unit 5 Making Suggestions 提出建议...........................................................................64
Unit 6 Accepting or Rejecting Suggestions 接受或拒绝建议.......................................70
Unit 7 Solutions 解决方案.............................................................................................76
Unit 8 Making Decisions & Finishing Up 总结闭会......................................................82Chapter 3 Business Trips 商务旅行
Unit 1 Booking Flights 预订机票...................................................................................90
Unit 2 Hotel Reservations 预订酒店.............................................................................96
Unit 3 Currency Exchange 货币兑换...........................................................................102
Unit 5 Boarding 登机...................................................................................................108
Unit 6 On the Plane.在飞机上.....................................................................................114
Unit 7 Arrivals 入境......................................................................................................120
Unit 8 Local Transportation 当地交通.........................................................................126
Unit 9 Hotel Check-in 酒店住宿...................................................................................132Chapter 4 Receiving Guests 接待宾客
Unit 1 Making Arrangements 安排行程......................................................................140
Unit 2 Meeting Your Guests at the Airport 机场迎宾..................................................146
Unit 3 Getting Settled at the Hotel 在酒店安顿下来..................................................152
Unit 4 Giving the Guests a Tour 带领宾客参观...........................................................158
Unit 5 Business Dinner 商务宴请................................................................................164
Unit 6 A Future Plan for Cooperation 未来合作计划...................................................170
Unit 7 Gifts 礼物.......................................................................................................176
Unit 8 Seeing Off Customers 送别客户........................................................................182Chapter 5 Business Negotiations 商务洽谈
Unit 1 Inquiries and Offers 询价与报价.......................................................................190
Unit 2 Free Samples and 3D Models 免费样品和 3D 模型..........................................196
Unit 3 Negotiating Payment Terms 付款方式谈判.......................................................202
Unit 4 Packing 包装.......................................................................................................208
Unit 5 The Order Has Been Dispatched 订单已发货...................................................214
Unit 6 Receiving Goods and Inspection 收货及货物检查...........................................220
Unit 7 Customs and Quarantine 海关及检疫................................... ...........................226
Unit 8 We Have Received the Payment 我们已收到货款............................................232
Unit 9 Compensation 赔偿............................................................................................238
Unit 10 Disputes and Arbitration 纠纷和仲裁..............................................................244
Unit 11 After Service 售后服务.....................................................................................250Chapter 6 Marketing & Promotions 市场营销
Unit 1 User Research 用户调查....................................................................................258
Unit 2 Entering a New Market 进入新市场..................................................................264
Unit 3 Marketing Strategies.销售策略..........................................................................270
Unit 4 Promoting an Event 宣传活动............................................................................276
Unit 5 Launching a New Product 发布新品 .................................................................282
Unit 6 Attending Trade Fairs 参加展会 ........................................................................288
Unit 7 Presenting Products & Attracting Potential Customers 介绍产品,吸引潜在客户.................................................................................294Unit 8 Leads and Follow-ups 跟进并开发潜在客户....................................................300Chapter 7 Business Cooperation 商务合作
Unit 1 Registering a Trademark 注册商标...................................................................308
Unit 2 Patent Application and Transferring 专利申请与转让................................................................................................314
Unit 3 Bidding 投标......................................................................................................320
Unit 4 Looking for Projects 寻找投资项目...................................................................326
Unit 5 Applying to be an Exclusive Agent 申请成为独家代理商................................332
Unit 6 Negotiating Sales Commission 协商销售佣金.................................................338
-
内容简介:
全书精挑细选出 55 个单元,并归纳为 7
个实用的商务情境:办公、会议、差旅、外宾接待、订单洽谈、市场营销、业务合作等。每个单元的内容包括:场景必备词汇、场景高频表达、实景说说看、词汇放大镜、超地道表达、用法小贴士,并附专业录音老师录制的音频,循序渐进地引领读者掌握商务英语口语。
-
作者简介:
赖世雄
闻名海峡两岸的英语教学专家,中国英语教学十大名师之一,连续12年在中央人民广播电
台进行英语广播教学,惠及上亿读者,被称为“华人英语教父”。现任常春藤英语集团董事
长,著有“赖世雄美语从头学”系列、“赖世雄口语从头学”系列、“赖世雄大学英语四六级真题详解 标准预测”系列、“赖世雄大学英语四六级必背词汇”系列、《赖世雄入门英语语法》等英语丛书两百余种,并担任十多家电台英语广播教学节目主播。
吴纪维(Johnny)
赖世雄教授亲传弟子,常春藤英语集团大陆地区教学总监、首席培训师,担任北京外语广
播电台等多家知名电台英语教学节目主播,是深受时下年轻人喜爱的英语口语达人。
-
目录:
目 录Chapter 1 Administrative Work 商务办公
Unit 1 A Self-Starter and a Team Player 主动性和团队精神.........................................2
Unit 2 Answering a Business Phone Call 接听商务电话...............................................8
Unit 3 These Files Are Confidential 这些是机密文件.......................................... .......14
Unit 4 Memo from the Manager 经理的备忘录...........................................................20
Unit 5 Arranging a Business Trip 安排差旅..................................................................26
Unit 6 Purchasing Business Equipment 购买办公室设备............................................32
Chapter 2 Business Meetings 商务会议
Unit 1 Preparing for a Meeting 会议准备.....................................................................40
Unit 2 Chairing a Meeting 主持会议.............................................................................46
Unit 3 Expressing Opinions in Meetings 踊跃发言.......................................................52
Unit 4 Disagreeing 意见不同.........................................................................................58
Unit 5 Making Suggestions 提出建议...........................................................................64
Unit 6 Accepting or Rejecting Suggestions 接受或拒绝建议.......................................70
Unit 7 Solutions 解决方案.............................................................................................76
Unit 8 Making Decisions & Finishing Up 总结闭会......................................................82Chapter 3 Business Trips 商务旅行
Unit 1 Booking Flights 预订机票...................................................................................90
Unit 2 Hotel Reservations 预订酒店.............................................................................96
Unit 3 Currency Exchange 货币兑换...........................................................................102
Unit 5 Boarding 登机...................................................................................................108
Unit 6 On the Plane.在飞机上.....................................................................................114
Unit 7 Arrivals 入境......................................................................................................120
Unit 8 Local Transportation 当地交通.........................................................................126
Unit 9 Hotel Check-in 酒店住宿...................................................................................132Chapter 4 Receiving Guests 接待宾客
Unit 1 Making Arrangements 安排行程......................................................................140
Unit 2 Meeting Your Guests at the Airport 机场迎宾..................................................146
Unit 3 Getting Settled at the Hotel 在酒店安顿下来..................................................152
Unit 4 Giving the Guests a Tour 带领宾客参观...........................................................158
Unit 5 Business Dinner 商务宴请................................................................................164
Unit 6 A Future Plan for Cooperation 未来合作计划...................................................170
Unit 7 Gifts 礼物.......................................................................................................176
Unit 8 Seeing Off Customers 送别客户........................................................................182Chapter 5 Business Negotiations 商务洽谈
Unit 1 Inquiries and Offers 询价与报价.......................................................................190
Unit 2 Free Samples and 3D Models 免费样品和 3D 模型..........................................196
Unit 3 Negotiating Payment Terms 付款方式谈判.......................................................202
Unit 4 Packing 包装.......................................................................................................208
Unit 5 The Order Has Been Dispatched 订单已发货...................................................214
Unit 6 Receiving Goods and Inspection 收货及货物检查...........................................220
Unit 7 Customs and Quarantine 海关及检疫................................... ...........................226
Unit 8 We Have Received the Payment 我们已收到货款............................................232
Unit 9 Compensation 赔偿............................................................................................238
Unit 10 Disputes and Arbitration 纠纷和仲裁..............................................................244
Unit 11 After Service 售后服务.....................................................................................250Chapter 6 Marketing & Promotions 市场营销
Unit 1 User Research 用户调查....................................................................................258
Unit 2 Entering a New Market 进入新市场..................................................................264
Unit 3 Marketing Strategies.销售策略..........................................................................270
Unit 4 Promoting an Event 宣传活动............................................................................276
Unit 5 Launching a New Product 发布新品 .................................................................282
Unit 6 Attending Trade Fairs 参加展会 ........................................................................288
Unit 7 Presenting Products & Attracting Potential Customers 介绍产品,吸引潜在客户.................................................................................294Unit 8 Leads and Follow-ups 跟进并开发潜在客户....................................................300Chapter 7 Business Cooperation 商务合作
Unit 1 Registering a Trademark 注册商标...................................................................308
Unit 2 Patent Application and Transferring 专利申请与转让................................................................................................314
Unit 3 Bidding 投标......................................................................................................320
Unit 4 Looking for Projects 寻找投资项目...................................................................326
Unit 5 Applying to be an Exclusive Agent 申请成为独家代理商................................332
Unit 6 Negotiating Sales Commission 协商销售佣金.................................................338
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